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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Loving the Net -- Theme Design & Development for Women's Tennis Apparel

    2020-04-26 153038

    Loving the Net -- Theme Design & Development for Women's Tennis Apparel

    The Wimbledon Championships in June 2020 is suspended due to this pandemic. Roger Federer, a grand slam of four major tennis tournaments and with the world's highest score, has raised money for Australian wildfire. Tennis has developed from an aristocratic competitive sport into a general public sport, and tennis apparel is also affected by the vintage trend, showing a light retro style in 2021. Womenswear is dominated by sets and dresses, and the length is longer for convenient movements. Considering sweat and due to the pandemic, tennis apparel features detail craft changes, as well as the breathable and antibacterial fabric. We recommend Ralph Lauren's latest Earth Polo which is a waterless dyed polo shirt made from an average of 12 plastic bottles, and a tennis skirt in bio-fabric released by Adidas × Stella McCartney in 2019.

  • Rebirth of Classics -- The Silhouette Trend for Men's Polo Shirts

    2020-03-31 126231

    Rebirth of Classics -- The Silhouette Trend for Men's Polo Shirts

    Originally Polo shirts were worn by aristocrats when they played Polo. Later, the Polo style was applied to other sportswear and even casual wear, so it was also called as golf shirts or tennis shirts. It was tennis player Rene Lacoste who really came up with the modern polo shirt. He launched his own polo shirt brand, Lacoste, in 1933. In 1971, tennis player Ralph Lauren introduced Polo Ralph Lauren, a casual product line, and used the Polo logo. For the next 20 years Polo flourished, beating out Lacoste to become the iconic Polo shirt brand. Nowadays, Polo shirts are suitable for a wide range of occasions. In S/S 2021, Polo shirts take on a young and fashionable new business style in terms of collar change, different materials, colors and patterns on the collar.

  • Retro Sports Style -- Clothing Collocation of Women's Knitwear

    2019-12-26 161383

    Retro Sports Style -- Clothing Collocation of Women's Knitwear

    The past and the future blend and learn from each other. In the 1980s and 1990s when they dared to express themselves and were uneasy with the status quo, there emerged signature items, such as red-and-blue sports suits, color-blocked POLO shirts, and tight pleated tennis skirts. And the collocation rule was pairing them with a neckerchief, a hair band and high-waist jeans. The nostalgic beauty and youthful sports style display the fashion charm of that era. In the new season, women's knitwear draws color proportion inspirations from old photos, revivifies key points and representative items of retro sports, and then recreates them. Therefore, previous fashionable styles revive in modern fashion, and daily sports style is combined with fashion.

  • Memories of Youth -- Clothing Collocation of Men's Knitwear

    2019-11-28 120623

    Memories of Youth -- Clothing Collocation of Men's Knitwear

    In this complicated and crowded world, it is important to listen to your heart and enjoy the satisfaction and the sense of belonging. Communication can always express the warm experience, and conversation can inadvertently recall memories of youth in school days. The collaboration collection of Uniqlo and J.W. Anderson proposes the comfortable outdoor preppy style, inheriting the classic of England. In clothing collocation of stars like Li Xian, Xiao Zhan and Wang Yibo, the retro preppy style is still hot and will continue to sweep the mass market. The knitwear of Wang Ziyi is one of the collaboration collection styles of PEACEBIRD and Harry Potter, which is inspired by the Hogwarts School and four university design elements. After breaking the stereotype of preppy style under the binary perspective, memories of youth will bring an easy and slightly nostalgic feeling.

  • Urban Exploration- Clothing Collocation of Men's Knitwear

    2019-10-31 99214

    Urban Exploration- Clothing Collocation of Men's Knitwear

    As the post-1995 generation enters the workplace, business menswear keeps changing. The boundary of office uniforms and leisure clothing is vaguer. Outdoor elements are added to business knitwear. Melange yarns and casual blurring bring a retro feeling. Fluorescent colors decorated in geometric graphics create a younger and more practical business style, and show the new business style combining urban style and fashion.

  • New Business- The Silhouette Trend for Men's POLO Shirts

    2019-10-24 102755

    New Business- The Silhouette Trend for Men's POLO Shirts

    The POLO shirt for men is classic, quiet and calm, but seldom favored by young fashionistas. As younger consumers grow, the traditional business POLO shirt has been gradually changed. In S/S 2021, some classic elements of business POLO shirts are optimized and added into the well-fitting silhouette. Some elements of fashion leisure are combined, such as sportif patterns, color-blocked lines and tapes with brand logo. Based on the classic and well-fitting silhouette, these elements add much novelty to business POLO shirts, and bring a new business style.

  • New Gentlemanism-- The Polo Shirt Silhouette Trends for Menswear

    2019-09-18 120406

    New Gentlemanism-- The Polo Shirt Silhouette Trends for Menswear

    The polo shirt will be the key item of 2021 S/S. The polo shirt is not only the professional clothing of tennis and polo any more. After the style released by Polo Ralph Lauren is popular to become the teiban, sales volume of the polo shirt is higher because of its simple lines, well-fitting silhouette and the combination with sportif style. The attention is the polo shirt made in knit fabric will attract new consumers due to its breathable and moisture-wicking feature.

2021SS FashionTrend Forecasting Roports | POP Fashion

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