Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Interpretation of The Classic -- The Silhouette Trend for Women's Overcoats
Women's coats appeared around the end of the 19th century and were developed from women's long woollen coats. The overcoat is long, waisted and with big lapels. As Audrey Hepburn, Marilyn Monroe and other stars wore the overcoat, it became popular in the world and the entertainment circle. Nowadays, the overcoat has been a classic item. And the long overcoat is optimized to be more fit for daily wearing. For A/W 21/22, we starts from the classic long overcoat to analyze the wide-shoulder boyfriend overcoats, modern X-line overcoats, retro straight overcoats, overcoats with shawl lapels and collarless overcoats.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Natural and Nostalgic -- Theme Color Trend for Women's Underwear
As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.
Unlocking Black and White Stripes -- The Pattern Trend for Womenswear
Balenciaga combines zebra stripes with MIDI elements, allowing the classic to coexist with modern psychedelic elements. Anais Jourden transforms conventional animal prints, integrates textural details and other grounds, and brings a little MIDI feel to cater to youngsters. Pamella Roland breaks zebra stripe and reorganizes it to be geometric, quite modern. Chanel uses fleece, with black and white textures to be vivid.
Visual Crafts -- The Craft Trend for Women's Trousers
Crafts of women's trousers start from a new perspective. Main changes lie in the waistband, silhouette and leg openings. Different parts of trousers are decorated by buttoned slit, self-cloth knot or layered crinkles.
Charming Paisley -- The Pattern Trend for Womenswear
In the 1960s, with the rise of the hippie movement, the psychedelic art form becomes popular. Especially after the Beatles come to India in 1968, Indian paisley gets favored again. At that time, the vintage trend hits the whole western world, and the popularity of various classical national costumes lasts for ten years. Paisley pattern is the favorite one because it is the most suitable for classical forms.
Embossed Quilting -- The Craft Trend for Quilting
Quilting was born in France in the 11th century. At the end of the 19th century, riding suits are very popular and often applies quilting because of its warmth. In 1955, Lady Coco Chanel who loves horse racing creates the popular 2.55 bag inspired by the racecourse, and then quilting truly steps into the fashion world. In A/W 21/22, quilting returns back with the classic look, and the exquisite embossment makes quilting warm and artistic.
Fashionable Prints -- The Pattern craft Trend for Womenswear
This is an era when Millennials and Gen Z are the main force of consumption. They use live streaming and online platforms to obtain styles and items in line with current trends. And influenced by promotion videos and social media, they have great love for fashionable styles. So designers start from youngsters' recognition of "Fashion" to create stylish items through bright-colored offset printing, divided print, print & embroidery and piecing.
Trench Coats -- The Silhouette Trend for Women's Trench Coats
In A/W 20/21, in addition to achromatic colors like black, white and grey, reddish khaki is the main color for trench coats; the burnt olive like a dried flower grows; caramel is comparatively steady. Apart from the basic silhouette, 3D sleeves and exaggerated neckline will be a hot trend to change the silhouette.