Old money aesthetic used to refer to individuals who inherited a significant amount of wealth from their ancestors, emphasizing family traditions, high education, and a preference for traditional and elegant attire. In modern fashion, it has evolved into a clothing style that often refers to those who dislike flamboyant dressing, preferring garments with quality fabric and refined tailoring, and even dressing in a business fashion without any visible logos. Additionally, they pay attention to details such as exquisite accessories like high-quality watches, belts, and ties. These details reflect their focus on quality and attention to detail, further showcasing their taste and style.

In June, the children's clothing industry overall saw a high level of activity, particularly with Pitti Bimbo and CBME Maternity, Baby & Children Exhibition providing the industry with abundant inspiration and commercial opportunities. Additionally, in June, brand collaborations and joint collections offered the children's clothing market more choices and opportunities for growth.

Insight into the trend of the men's fashion industry in June 2023, covering the analysis of the just concluded 2024 Spring/Summer men's fashion themes, as well as reports on collaborations between clothing brands and the metaverse, endorsement by Hallyu stars, and collaborations with artists.

"Dopamine" is originally a neurotransmitter that is released in large quantities in the brain when people experience pleasure. From the perspective of color psychology, high saturation color combinations can create a pleasant mood and stimulate the brain to release more dopamine, making people feel happy. The current trend of "dopamine dressing" refers to a style of dressing that creates a sense of pleasure through clothing combinations. By pairing knitwear with harmonious and pleasing colors, one can seek coordination and balance in vibrant and bright colors.

The spring/summer 2023 is a paradise of technology, with popular colors including Paradise Green, Orchid Hush, Romantic Peachskin, Kelp Forest, Chinese Red, and dopamine tones. Among these colors, Paradise Green represents a futuristic sense of technology; Orchid Hush brings a psychedelic and gentle youthful temperament; Peachskin interprets a gentle and elegant style for men; Kelp Forest, with its natural plant-like tones, showcases a retro vibe; Chinese Red embodies the rise of national culture; and dopamine color showcases the positive and optimistic life attitude of young people. These colors allow us to be passionate and dazzling in this season, belonging to the positive and confident colors that represent spring/summer.

Insights into the trends in the underwear/home wear industry in June 2023

Recently, the trendy dopamine dressing style has become a hot topic in the fashion industry. This style is characterized by bright colors and unique designs that aim to stimulate dopamine secretion in the brain and create a positive and energetic feeling. As the impact of the pandemic subsides, consumers are in urgent need of positive and joyful emotional impacts, and the demand for bold and vibrant colors has returned. The dopamine dressing style perfectly meets this demand and confirms the dopamine color trend forecast previously released by POP Fashion.

May 2023 -- The Industry Insight of Kidswear

May 2023 -- The Industry Insight of Sportswear

According to the data analysis of the top 100 children's clothing positioning patterns downloaded by POP users in May 2023, the ranking of the most popular pattern elements is as follows. Simple cartoon elements have the highest proportion, and the popularity of animal elements is also high, with rabbit patterns accounting for 20% and cute little dogs accounting for 15%. American retro patterns account for 12%, and delicious food accounts for 8%. Overall, the visual effect presents a cartoon cute and fresh style.

With the popularity of dopamine fashion, cartoon animal illustrations created by artists with simple line strokes and bright colors are quite popular. Perhaps because they don't need to be deeply digested, the stories behind them can be easily understood. They are also easy to understand and can make people smile instantly, leaving a deep impression. Let's appreciate the charm of their style through the works of several artists such as MOMOREI ART and OROSI.

Outdoor sports have become an integral part of the modern lifestyle, driven by people's pursuit of health and quality of life. With the rise of outdoor activities, outdoor sports pattern designs have become an important trend in the design field. By combining functionality and fashion, they provide people with a comprehensive outdoor sports experience. The combination and innovation of elements such as blurred halos, mottled abstractions, flowing patterns, and irregular camouflage designs bring exquisite beauty and a fresh visual impact to outdoor sun-protective clothing, allowing people to stay in their best state during outdoor sports.

Major brands are collaborating with various cartoon elements to launch new collabs. Classic cartoon characters have a large fan base, and collaborating with cartoon IPs can satisfy children's pursuit of fashion and individuality. It can also help them better understand and love their favorite cartoon characters, increasing their sense of belonging and self-confidence.

Our industry insight for denim in May, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

Our industry insight for menswear in May, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

Simple and fashionable line elements are important components of children's clothing patterns. This element has a simple and varied structure, capable of presenting various forms such as small animals, flowers, cars, etc., adding a cute touch to children's clothing. The arrangement and color combinations of different line elements give the line patterns different styles and characteristics, allowing them to better express the designer's creativity. This report will analyze the trend of popular element patterns from three themes: Tracing Exploration, Natural Inspiration, and Artistic Graffiti.

Sports patterns have become an important trend in design and development, combining functionality with fashion, aiming for innovation, sustainability, and personalization. Moreover, while reflecting specific brands, sports, or cultures, there is a greater emphasis on creating an atmosphere full of dynamism and vitality, allowing people to enjoy the charm of fashion while engaging in sports. The combination of text with geometric or linear elements has a wide range of expressive forms. The combination of simple text and geometric elements gives sportswear a refined aesthetic. Designs incorporating dots and lines create new visual effects, while partial gradients make patterns more vibrant and colorful, aligning with the fashion aspirations of young people.

Floral patterns are popular elements in women's fashion for the spring and summer seasons. The combination of fresh and sweet country style with artistic abstract floral elements creates a vibrant and poetic atmosphere, exuding a refreshing spring and summer vibe. This report explores the design of abstract floral patterns in clothing under the themes of tranquil flower language, light and shadow garden, and the charm of flowers, aiming to infuse floral patterns with vitality and artistic flair in the spring and summer.

Insights into the trends of the underwear/home apparel industry in May 2023.

This theme emphasizes a healing, daily, and refreshing atmosphere, which aligns with the attributes of children's clothing. By anthropomorphizing animals and incorporating daily life story segments, the illustrators create relaxing and soothing artwork with a healing touch. Let's feel the charm of their style through the works of artists such as SSEBONG RAMA, UMAO, and SHION KAWABE.

The application of linear patterns in menswear design can be very flexible, applied to different styles of menswear, making male fashion more diverse and interesting in design. It can give clothing a more artistic expression and enhance the visual effect of the clothing. The unique characteristics of pattern design have made it a trendy element that is increasingly being focused on in the fashion industry, loved and sought after by many clothing designers. Therefore, it is one of the indispensable innovative elements in menswear design that cannot be ignored.