February 2024 -- The Industry Insight of Underwear & Homewear

With the popularity of vacation style, the proportion of folk floral patterns in mature and elegant women's clothing is gradually increasing. This report takes inspiration from scarf patterns, plant silhouettes, and folk floral fragments, exploring the infinite possibilities of folk flowers in a vacation style. Make it more artistic and aesthetically pleasing in the clothing development for spring/summer 2024, while bringing a more sophisticated wearing experience.

In the spring and summer of 2024, the trend of design planning with the theme of "leisurely holidays" is predicted. Men's clothing designs positioned on leisure, vacation, and retro themes will showcase unique fashion elements, with retro sentiment running through the entire design theme. In terms of color, the focus is on showcasing natural primary colors, showcasing the beauty of the seaside and countryside; In terms of patterns, palm, small animals, flowers, marine creatures, and stripes are the main elements; In terms of craftsmanship and fabric, the design principle is to showcase handmade craftsmanship and a simple attitude towards life, bringing a series of cotton and linen, handmade lace, crochet, and hollow out as the main elements. Intended to showcase a relaxed and casual attitude towards life during holiday travel.

PANTONE 13-1023 Peach Fuzz is Pantone's annual representative color, a soft and velvety peach shade that exudes subtle sensuality, friendliness, and gentleness. It is a nurturing peach tone that instinctively inspires us to reach out and touch. Its all-encompassing spirit enriches the heart, mind, and body, stimulating a sense of belonging, recalibration, and cultivation. It creates a calm atmosphere, conveying messages of care, sharing, community, and collaboration, providing us with a space to exist, feel, heal, and thrive.

This season's spring and summer children's home clothing highlights the three-dimensional details and craftsmanship. In the selection of patterns and decorations, more attention needs to be paid to the application of Korean patterns and the three-dimensional design of cartoons. In addition, the application of BOWCORE is also a direction that needs to be focused on. The decoration of bows and retro lace adds a romantic and sweet touch to girls' home decor. In the detailed design of boys' home clothing, attention should be paid to the selection of patterns and the craftsmanship that can enhance the texture of details. For example, the design applications of fun badges, pocket woven labels, and contrasting piping.

By analyzing the latest press conferences of representative women's clothing brands such as MSGM, it can be concluded that pen line drawing patterns have a prominent position in women's clothing design. The simple and elegant line drawing pattern is suitable for both Shaoshu style and Zhongshu style, showcasing diverse design possibilities. This report will explore the application trend of line sketching patterns in spring and summer women's clothing from three themes: plants and flowers, landscape sketches, and architectural impressions, bringing rich possibilities to women's clothing design and showcasing diverse styles and atmospheres.

Recently, consumers have shown a significant downward trend in their search volume for complex clothing styles on various platforms. The academic trend is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all continuously being watched. Coupled with the popularity of urban styles such as URBANCORE before, the CITYWALK trendy urban movement was born. At the 2024 Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a trendsetter intellectual sports style, becoming a sample for analysis by major platforms.

This report is inspired by the Polish nursery rhyme "Dolls and Teddy Bears Dancing". In the Spring Manor, all the dolls come to life. They start dancing and playing in the manor, creating a joyful fairy tale world. The dreamy atmosphere is created by simple lines that depict the fairy tale world. Soft colors and details are used to express the romantic atmosphere of Rococo-style manors, emphasizing intricate and exquisite elements. The overall color scheme incorporates a collision of fresh colors and high saturation tones, creating unique and vibrant clothing patterns.

Plaid patterns have always played an important role in pattern design, injecting unique artistic charm and fashion elements into clothing. In the latest quarterly brand launch event for women's clothing, brands such as CHANEL, Louis Vuitton, and MSGM used checkered patterns and innovated and recreated classic patterns. This report will focus on three design techniques: gradient vision, virtual and real hierarchy, and French pane, in order to inject more unique artistic aesthetics into the grid aesthetics and explore innovative directions in design.

The "Like A Dream" originates from a poem written by the Song Dynasty female poet Li Qingzhao. This poem delicately expresses the author's affection for and appreciation of flowers and her love for nature and spring, using the description of inquiring about flowers upon waking up from a drunken sleep. Tracing back to the ancient charm, the essence of the new Chinese aesthetics lies in the fusion of tradition and modernity, creating a subtle and dreamlike beauty that seems to be there yet not there, reserved and dignified, as if strolling in an ancient elegant courtyard, enjoying the flowers and scenery. The theme expressed in "Like A Dream" is the pursuit of a modern Chinese and sophisticated lifestyle, emphasizing the inheritance and innovation of traditional culture, and carrying the integration of fashion and cultural values.

In the fast-paced urban life, people pay more attention to the construction of their inner world and seek self-healing through the pursuit of natural energy. Seaside vacations have become a leisurely way for people to achieve self-healing and satisfaction. Against this backdrop, vacation patterns from brands like Maje have become the focus. This report explores the application of vacation patterns in clothing design through three themes: Island Tree Language, Coconut Shadows Swaying, and Seaside Scenery, aiming to make seaside landscape patterns more artistic and fashionable in the development of the 23/24 autumn and winter seasons.

In the Miu Miu and CHANEL new season shows, retro floral elements once again became popular, gradually capturing the attention of consumers. This report explores the design of floral patterns in clothing through three themes: elegant blooming, clustered bouquets, and flower silhouette, adding more unique artistic beauty to the floral aesthetic.

This report focuses on satisfying consumers who pursue a high-quality home living experience. The quality of light luxury home furnishings is not only reflected in its carefully selected fabrics and exquisite craftsmanship, but also demonstrated through smooth contour designs and meticulous attention to detail. Fashion elements and a sense of quality are perfectly blended, allowing individuals to enjoy comfort at home while showcasing their personality and taste.

This article takes orchids as the starting point and combines techniques such as line graffiti, watercolor blending, and flat color blocks for analysis and creation. By using different styles, it adds interest and showcases the elegance and delicacy of orchids. Additionally, it incorporates artistic and fashionable elements, providing design inspiration for orchid patterns development.

In recent years, with the increasing attention of people to health and environmental protection, outdoor sports and tourism have become important parts of many people’s lives. In outdoor activities, the harmful effects of ultraviolet rays cannot be ignored, and sun-protective clothing has gradually been favored in menswear and boyswear markets.

The Spring/Summer 2024 home wear collection showcases a vibrant and fashionable style through a combination of highly saturated bright colors and design details. In contrast, the Spring/Summer 23 home wear collection leans towards a soft and elegant pastel color palette, evoking a harmonious and pure visual aesthetic. The color scheme for 2024 is predominantly composed of highly saturated bright colors, some of which have a slightly fluorescent quality, exuding positive and energetic emotions. The collection features a certain level of color contrast, creating a dynamic and lively look. The collection draws inspiration from 9 key colors, providing a comprehensive reference for the season’s color development direction.

Smooth and soft printed sheer lingerie is delicate and skin-friendly, with excellent breathability, is most suitable for wearing in summer. The see-through printed sheer fabrics with embossed textures improve the three-dimensional and realistic effect of prints.

Summer is here, and besides sexy swimsuits, charming beachwear is also a must-have fashion item for seaside play. A unique printed beach skirt is definitely a bonus item for beach styling, fashionable and versatile.

Easter is an important festival in the West. The tales said that Easter eggs are sent by the Easter Bunny, and eggs are an important food symbol of Easter, representing the continuation of life and a new beginning. It is related to the arrival of spring and the celebration of new life and prosperity. Newborn Easter eggs are used to create a festive atmosphere that symbolizes new life. The Easter Bunny is an important character who sends Easter eggs and brings new life in spring. Easter stories are woven through Easter eggs, Easter bunnies, and spring flowers and plants.

The trend of new Chinese style continues to sweep the fashion industry. This report takes the elements of ancient ink paintings, verdant bamboo, and delicate jade as the main points for analysis and creation, showcasing the elegant charm of the Song Dynasty. Meanwhile, small areas of high saturation colors are integrated as embellishments to enhance the vitality of the patterns and provide inspiration for the development of Chinese-style brands.

The versatile and fashionable geometric elements are an important part of clothing patterns. This element features simple shapes and diverse variations, and has even more fun transformations and brighter colors in the kidswear industry, making it popular among designers and consumers. This thematic report will analyze the popular pattern trends from three angles: geometric toys, geometric letters, and geometric color blocks, providing ideas and directions for design.