There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

One of the 24/25 autumn/winter color trend themes released by POP in May 2023 is "Star Era". The colors under the theme of the Star Era are designed with keywords such as wasteland, futurism, coolness, and vibrant streets. Tequila green is paired with black and khaki, while cool metallic silver is paired with dancer black and lava red, creating a futuristic and technological atmosphere of wasteland exploration. The combination of coral purple, vibrant blue, and brown chestnut presents a refreshing street trend. The combination of rose pink and marlin blue in khaki tones conveys a rebellious attitude on the streets and showcases a personality of one's own.

Wasteland style is themed around ruins, waste, and desolation, expressed as a futuristic aesthetic full of a sense of apocalypse. Unlike the Y2K culture, wasteland culture is an anti utopian concept, a dilapidated functional aesthetic derived from high-tech low living, and a combination of cyberpunk and apocalyptic science fiction. Destruction and reorganization are a way to convey the spirit of "wasteland"! The overall color tone is mainly black, white, gray, and earth tones, presenting a vintage, chaotic, and rough visual effect, which is highly sought after by young consumers of Generation Z.

There is a legend in the fashion industry called the "stocking law", which roughly means that leggings and socks are often worn during periods of economic prosperity. Showcasing beautiful legs is a social psychological phenomenon, so leggings/socks are increasingly valued by major fashion shows and brands in autumn and winter. Starting from the diverse silhouettes of leggings/socks, this report focuses on the trend of KOL scene dressing and assists in the innovative research and development of the brand's autumn and winter underwear series.

The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

【 Random 】 【 Freedom 】 is the spiritual core of the urban outdoor style of light outdoor. Modern urbanites are full of a thirst for freedom. Being in the city, their spirit wanders outdoors, and so many scenes must be its essence. Compared to the Gorpcore mountain outdoor style, this is a style set in the city, combining outdoor trends with urban lifestyle; Bringing outdoor style into the city, integrating sports style into OOTD, breaking free from location constraints, and breaking through fashion boundaries, this is Urbancore! Even for daily work, I hope to convey the joyful mood of "people in the city, hearts in the mountains and wilderness" through urban sports style clothing.

With the development of the times, life has become rich and colorful, and the dressing style of girls is also increasingly focused on personality and fashion sense. In daily life, girls crave to showcase different styles and personalities in different scenes. Whether it's at school, outdoor activities, or social gatherings, they are willing to express themselves through their outfits. In school, girls usually choose simple and neat clothing, striving for comfort and convenience. Versatile jeans paired with simple T-shirts, or simple dresses and comfortable sneakers, exude youthful vitality in liveliness. For outdoor activities, girls prefer to choose lightweight but energetic jackets, such as sports style jackets or windbreakers. Paired with denim shorts or sports pants, it looks lively yet fashionable. Of course, accessories are also an important part that cannot be ignored. Bright headwear and fashionable backpacks can add some small highlights to the overall design. At social gatherings, girls pay more attention to exquisite and elegant dressing. Elegant dresses paired with small high heels, or exquisite dresses paired with lace socks, let them exude a gentle and confident temperament. They can choose the appropriate dressing style according to their personal preferences and physical characteristics. Whether it's sweet and cute, trendy or minimalist, girls have the opportunity to showcase their charm and personality. Let's look forward to girls finding their own uniqueness in a variety of trendy fashion styles, and radiating confidence and beauty together!

Cambridge brown, originating from a nostalgic atmosphere, has a lingering coffee aroma and is used as a continuation color this season. It is introverted and warm, conveying a classical and elegant atmosphere. In product development, single colors can be widely used or used as auxiliary colors to present geometric patterns, contrasting colors, innovative patterns, etc., interpreting the application of Cambridge Brown from multiple perspectives.

In the past two years, the sports trend has been on the rise, and skiing has become a key sport in autumn and winter. The design of ski clothing has also been influenced by fashion trends. More and more consumers hope to showcase their personal style on ski resorts, pursuing simple or personalized fashionable ski clothing. The design of ski clothing tends to be simple, bold in color and lines, as well as more fashionable cuts and details. This makes ski suits not only functional, but also a fashionable way of dressing. This article will provide inspiration and ideas for the design and development of ski clothing, combining current skiing trends, including style recommendations, key items, details, and brands. Assist designers in better meeting market demand and creating products that meet trend and functional requirements.

The silhouette of men's business casual style pants is more diverse than that of classic business style, with a looser fit, breaking the dull feeling of traditional business style and integrating relaxed and comfortable leisure elements, providing more choices for men. This report focuses on the latest material trends of representative brands of business and leisure style men's clothing. Combining popular fabric textures, key fabric directions are recommended, and the key fabric directions for classic 24/25 autumn/winter business men's clothing shirts are determined to be cotton blend, texture color spinning, and exquisite jacquard. Provide fabric planning ideas for the development of 24/25 autumn/winter men's shirts for garment enterprises, as well as a reference guide for fabric display for fabric enterprises.

This report focuses on a variety of process combinations, refined into five major angles: patch embroidery, bright vision, printing and embroidery combination, gold gilding, and three-dimensional decoration. It interprets the application of diverse process combinations in pattern technology, creating a rich visual effect and artistic expression of clothing patterns.

Gather updates on the sports/outdoor industry worth paying attention to this month, gain insight into future market trends in the industry, and provide a preview of key content for next month.

The washing process has always been a key focus of the denim industry. With the trend of popular styles, denim focuses on exploring and applying the washing process, which has become a key trend in the future of the denim industry. This article will interpret the trend of 24/25 autumn and winter women's denim washing from seven directions: snowflake pickling, sand washing and bleaching, salt frying and scrubbing, cat whisker washing, laser laser washing, sulfur bottom dyeing, and stone grinding cement ash.

Under the trend of outdoor sports, autumn and winter skiing has become an important activity, and ski clothing is gradually moving from traditional performance clothing to a more comprehensive direction that combines fashion and functionality. Both exterior and functional design have been rapidly improved. The following introduces the trend of skiing clothing for children and teenagers in the 24/25 autumn and winter from various aspects such as details, patterns, and packaging.

After the "Maillard" trend, another fashion trend called the "Heiress Madeline" has emerged. It combines obedience and intelligence, giving people an elegant and natural feeling. It has both noble and exquisite characteristics, and does not adhere to conventions, but also has a hint of French style recklessness and freedom. If old money is the accumulation of experience, then a thousand gold represents the vitality and vigor of life.

Under the theme of "Heading to the Wild" for boys and teenagers, there are three stories: 01: Wilderness, emphasizing affinity with nature, resonating with mountains, dancing with beasts, and presenting the vitality of natural mountains as a whole. 02: Outdoor explorer, showcasing a childlike spirit of adventure and endless desire for exploration. The entire set of colors presents a simple and trendy mountain style, creating a free and fun outdoor experience. 03: Ride the Snow Land, inspired by snow mountains, glaciers, and ice crystals, to create a wonderful world of ice and snow. The color scheme is mainly blue, and the high saturation detail contrast of fluorescent green brings a sense of security to skiing activities.

This report is inspired by the free atmosphere of outdoor mountains, with rich and full tones, symbolizing the richness and abundance of nature. Everything from terrain, forests, and mountains can be transformed into textures, colors, and patterns, becoming a source of inspiration for clothing, combining beauty and healing. These elements are applied to outdoor items such as cotton down, sweaters, jackets, pants, bags, etc. Provide reference for the development of 24/25AW youth outdoor styles. (If there are copyright issues with the report, please contact us as soon as possible to remove it from the shelves.)

After experiencing epidemics, wars, and industry changes, people's spirits have long been overwhelmed. The deformed "long gown" is like a shackle, bound hard to breathe. The external impact has made contemporary young people deeply contemplate the ways in which humans interact with nature. This inner pursuit has transformed the meaning of outdoor sports from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, pushing urban communities in the reinforced concrete forest towards a broader world, breaking away from their current identity, integrating into the mountains and countryside, and emerging towards the wilderness.

After experiencing epidemics, wars, and industry changes, people's spirits have long been overwhelmed. The deformed "long gown" is like a shackle, bound hard to breathe. The external impact has made contemporary young people deeply contemplate the ways in which humans interact with nature. This inner pursuit has transformed the meaning of outdoor sports from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, pushing urban communities in the reinforced concrete forest towards a broader world, breaking away from their current identity, integrating into the mountains and countryside, and emerging towards the wilderness.

The outdoor sports clothing market tends to pursue a perfect combination of functionality and fashion. In the market, the detailed design of outdoor pants is also increasingly focused on pursuing fashion and personalization. This report focuses on the detailed process design of outdoor sports pants, including six aspects: quilting design, wrinkling design, three-dimensional pockets for work clothes, diagonal patch pockets, curved segmentation, and knee pleating. These design guidelines can provide important direction and inspiration for the development of outdoor pants.