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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Wandering Adventure -- The Color Verification of Menswear

    2024-04-10 5366

    Wandering Adventure -- The Color Verification of Menswear

    One of the 24/25 autumn/winter color trend themes released by POP in May 2023 is "Wandering Adventure". The colors under the theme of Wandering Adventure revolve around a highly inclusive neutral khaki, incorporating seaweed khaki with winter blue and vanilla yellow, opening up a romantic urban overture. Calm night blue and mysterious frost purple create a nostalgic and elegant image of a ruffian gentleman. The classic Maillard color scheme, paired with vibrant and rich yellow and relief green, plays a new chapter in urban art. The combination of rich yellow, Cambridge brown, and black gray conveys the comfort of endorphins for commuting or holidays.

  • Cashmere Cardigan -- The Silhouette Trend for Knitwear
    Hot

    2024-04-02 63304

    Cashmere Cardigan -- The Silhouette Trend for Knitwear

    Cashmere is delicate and soft, with excellent insulation performance, which can effectively keep the body warm, making it an ideal insulation material for winter. As an indispensable fashion item in the autumn and winter seasons, cardigans have a high usage rate when worn. This report interprets the trends in the silhouette of 24/25 autumn and winter women's and men's cashmere cardigans from eight directions: comfortable round neck cardigans, V-neck cardigans, tweed cardigans, elegant slim fit cardigans, two-piece cardigans, collared cardigans, casual V-neck cardigans, and stand-collar cardigans. For details, please refer to the following text.

  • Teenage Life -- A/W 24/25 Lifestyle Insight of Gen Zer
    Hot

    2024-03-25 73840

    Teenage Life -- A/W 24/25 Lifestyle Insight of Gen Zer

    This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.

  • Urban Leisure -- The Silhouette Trend for Men's Down Jacket

    2024-03-06 66020

    Urban Leisure -- The Silhouette Trend for Men's Down Jacket

    Cotton down jackets have always been one of the most exposed key items in autumn and winter, and are highly valued in development. This report focuses on the six major silhouettes of lightweight vest, collared shirt, anorak, bomber jacket, puffa jacket, and parka down. In addition, we have also added a series of new styles independently developed by POP to enrich consumer choices. This report will provide comprehensive support for the development of cotton down silhouettes.

  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 81116

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Comfortable Winter -- The Color Trend for Women's Down Jacket

    2024-01-31 72871

    Comfortable Winter -- The Color Trend for Women's Down Jacket

    The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.

  • Diverse Vision -- The Pattern Craft Trend for Menswear

    2024-01-23 80602

    Diverse Vision -- The Pattern Craft Trend for Menswear

    This report presents a variety of pattern techniques, which are refined into five perspectives: badge interpretation, street trend embroidery stickers, fabric construction, embroidery extension, and velvet touch. It interprets the application of diverse pattern techniques, creating a rich visual effect and artistic expression of clothing patterns.

  • Winter Atmosphere -- The Silhouette Trend for Knit Hat

    2024-01-17 58913

    Winter Atmosphere -- The Silhouette Trend for Knit Hat

    This report collects popular hat silhouette trends, including popular multi-functional square hats, face enhancing small thick edge foldable hats, warm plush ball wool hats, outdoor jacquard cold hats, cat ear knitted hats, plush knitted hats, etc. The design of hats not only focuses on changes in silhouette, but also on the combination with various craftsmanship and materials, bringing more diverse, innovative, and personalized choices.

  • Combination Splicing -- The Detail & Craft Trend for Women's Fur Clothing

    2024-01-15 57076

    Combination Splicing -- The Detail & Craft Trend for Women's Fur Clothing

    With the increasing trend of consumers pursuing novelty in aesthetics, this article focuses on fur splicing technology, summarizing the expression forms of detail craftsmanship on fur. It aims to be practical and innovative, enrich visual effects, and combine the preferences of domestic consumers for fur as the background. In terms of materials, it combines denim splicing, down splicing, Chanel-style splicing, fur splicing, and Chinese brocade splicing. The combination of details and craftsmanship increases the differentiation of collision in materials, thus giving personalized details to individual items.

  • Low-Saturated Neutrals -- The Color Trend for Women's Overcoat
    Hot

    2024-01-10 98643

    Low-Saturated Neutrals -- The Color Trend for Women's Overcoat

    The color of the 24/25 autumn/winter coat presents a light pink color and practical neutral color for commuting, adding a variety of choices to the single item. As a key item for autumn and winter, the selection of colors also brings eye-catching visual effects to the item. The color selection of the 24/25 autumn/winter coat combines fresh and elegant pink colors with practical neutral colors for commuting. The pink color dispersion emits a gentle and romantic atmosphere, while the neutral color displays practical and versatile characteristics. This article combines the most representative brands and color trends of current coat products to extract 9 key colors, providing more comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)

  • Upgraded Deconstruction -- The Detail & Craft Trend for Women's Down Jacket

    2024-01-09 67119

    Upgraded Deconstruction -- The Detail & Craft Trend for Women's Down Jacket

    24/25 autumn and winter women's cotton down jackets have innovative design details, with design creativity focusing on the structure of down jackets. It is hoped that through changes in sleeves, front plackets, and even the body structure, a new visual experience can be brought to down jacket design. This report conducted research on relevant key brands and found that the following trends in craftsmanship are worth paying attention to: detachable sleeves, three-dimensional decoration, modular deconstruction, mock layers, 3D hollow surface, diagonal placket, tie knot, and functional drawstring. These design trends enhance the fashion sense of winter wear while ensuring the practical performance of down jackets.

  • The Detail & Craft Trend for Down Jacket

    2024-01-04 75348

    The Detail & Craft Trend for Down Jacket

    The popularity of winter ice and snow world experiential travel in Harbin has made winter down jackets a fashion hotspot, with outdoor functional design perfectly combined with southern style fashionable and delicate feminine down design. The substitute of technology should redefine the lightweight, self heating down jacket, creating a new trend of technological down. The fusion of safety buckle, functional webbing, and metal accessories reflects the new outdoor down design style of Rongri, reproducing the metallic girl style dressing. The multifunctional drawstring, tie up, and reflective strip reflect the winter body shape, while also being compatible with the new trend of personality and fun deconstruction style down jacket dressing.

  • Letter Logo -- The Pattern Craft Trend for Menswear

    2024-01-04 68795

    Letter Logo -- The Pattern Craft Trend for Menswear

    This report focuses on the application of textual slogans in the craft, refined into five perspectives: towel embroidery, colorful diamond decorations, three-dimensional foaming, combination embroidery, and border stitching embroidery. It interprets diverse craft expressions, creating rich visual effects of clothing patterns and diverse product expression.

  • Down Jacket -- The Silhouette Trend for Girlswear
    Hot

    2024-01-02 64092

    Down Jacket -- The Silhouette Trend for Girlswear

    24/25 autumn and winter girls' cotton down jackets are themed with "sweet and cool", "casual" and "sporty", emphasizing classic and practical silhouettes, and constantly pursuing innovation and change. This report mainly analyzes down jacket styles with a fluffy feel. Through the study of silhouettes such as cropped down jackets, high waisted box down jackets, short padded jackets, cocoon shaped long jackets, and A-line down jackets, we aim to bring more creativity and updates to autumn and winter down jacket design in terms of sweet, casual, and sporty styles.

  • The Quilting Craft Trend for Women's Down Jacket

    2023-12-23 63362

    The Quilting Craft Trend for Women's Down Jacket

    In the autumn and winter of 24/25, the stitching process of women's down jackets presents diversity, while maintaining the traditional geometric stitching, resulting in changes. By interpreting the rich changing effects through flat surfaces, the down jacket adds details and highlights to this single item. As a key item in autumn and winter, cotton down jackets will be reinterpreted in the quilting process by combining embroidery, patterns, decorations, and other forms. This article will showcase the characteristics of this season's down jacket quilting technology from the perspectives of embroidery quilting, dense geometric quilting, independent pattern quilting, regular curve quilting, vertical stripe stitching, and decorative quilting.

  • The Silhouette Trend for Denim Jacket

    2023-12-21 66223

    The Silhouette Trend for Denim Jacket

    In the development and design of fashion items in the autumn and winter seasons, a multifunctional and versatile denim jacket is essential to adapt to the changing climate. In the autumn and winter of 2024/2025, this item will be redefined and upgraded. Through the clever use of fashionable silhouettes and meticulous design elements, it not only ensures the practicality and versatility of the item, but also meets the fashion needs of various occasions in autumn and winter. The new season mainly features second-generation denim jackets, coach jackets, workwear jackets, hooded jackets, Chinese standing collar jackets, as well as waist up jackets, denim Daopao jackets, and other single items, expanding the development of denim jackets into multiple fashion dimensions.

  • Calm Down Endorphins -- The Design Development of Down Jacket

    2023-12-19 112470

    Calm Down Endorphins -- The Design Development of Down Jacket

    Calm endorphins are a dressing style that is completely opposite to dopamine, which refers to a dressing style that creates a sense of pleasure through pairing. Coordinate and match high saturation colors, seeking harmony and balance in bright colors. A dressing style that stimulates dopamine secretion in the brain through clothing, resulting in a sense of pleasure and satisfaction. And endorphin is a hormone secreted by the pituitary gland. The production of endorphin needs to be bitter first and then sweet, and it will produce a kind of satisfaction when achieving the goal. If dopamine is the color of joy, then endorphins are the silent black. Endorphins wear a low saturation color scheme in contrast to dopamine, with the most classic color being black.

  • Classic Old Money -- The Silhouette Trend for Menswear

    2023-12-18 68140

    Classic Old Money -- The Silhouette Trend for Menswear

    The style of Old Money clothing is characterized by classic, high-quality, attention to detail, and understated luxury. This report focuses on the old money style and extracts its key items, including casual fit polo shirts, comfy shirts, minimalist collared jackets, vintage Harrington jackets, minimalist balmacaan coats, and gentleman plaid coats, providing support for the development of old money style items.

  • Romantic Lace -- A/W 24/25 Silhouette Trend for Socks

    2023-12-14 50288

    Romantic Lace -- A/W 24/25 Silhouette Trend for Socks

    This report collects popular silhouette trends of stockings, including popular lace stockings, lace sock covers, lace calf socks, fiberglass mid socks, etc. In addition to changes in silhouette, the design trend of socks also includes the combination of various craftsmanship and materials to create unique and attractive design effects. These trends demonstrate the diversity and innovation of socks as fashion accessories, bringing new inspiration and choices for clothing matching.

  • Combination Applique -- The Pattern Craft Trend for Menswear

    2023-12-14 80665

    Combination Applique -- The Pattern Craft Trend for Menswear

    This report focuses on the application of patching techniques, from five perspectives: stereoscopic vision, leather labeling, embroidery and pasting combination, hardware inlay, and layered stacking, interpreting the diverse combination of patching techniques, creating rich and diverse visual effects and personalized creativity.

  • Luxury Craft -- The Detail & Craft Trend for Women's Fur

    2023-12-13 52445

    Luxury Craft -- The Detail & Craft Trend for Women's Fur

    With the increasing trend of consumers pursuing novelty in aesthetics, this report focuses on popular fur craftsmanship, summarizing the expression forms of detail craftsmanship on fur. It is practical and innovative, enriching visual effects, and combined with the trend of young and fashionable fur as the background. The main design techniques include ridge leaning, wheat ear weaving, head cutting, horizontal full drawing, and texture shearing, Bringing fur styles closer to a more diverse and youthful style, thereby endowing individual items with personalized and fashionable details.

  • Cambridge Brown -- The Color Trend for Menswear

    2023-12-12 83489

    Cambridge Brown -- The Color Trend for Menswear

    Cambridge brown, originating from a nostalgic atmosphere, has a lingering coffee aroma and is used as a continuation color this season. It is introverted and warm, conveying a classical and elegant atmosphere. In product development, single colors can be widely used or used as auxiliary colors to present geometric patterns, contrasting colors, innovative patterns, etc., interpreting the application of Cambridge Brown from multiple perspectives.

  • Fur Fusion -- The Silhouette Trend for Women's Parka

    2023-12-07 56703

    Fur Fusion -- The Silhouette Trend for Women's Parka

    In the development and design of the autumn and winter seasons, in order to cope with the changing climate, it is necessary to have a multifunctional style to overcome it. In the 24/25 autumn and winter season, this item will be redefined and upgraded, with the use of fashion silhouettes and the addition of practical elements and details, ensuring that the item is versatile and can also meet the requirements of various occasions in autumn and winter. This season, the 7 major single item silhouettes, including the shawl collar parka, pilot parka, short parka, waist up one hand long parka, trench coat parka, as well as workwear parka and A-type parka, are the main focus, expanding the development of fur parka into multiple fashion dimensions.

  • Urban Fashion -- The Detail & Craft Trend for Men's Jacket

    2023-12-07 68473

    Urban Fashion -- The Detail & Craft Trend for Men's Jacket

    This report focuses on the application of key techniques in linear details, providing design guidance for the development of fashion and leisure styles from five aspects: innovative deconstruction, line decoration, urban computer energy, eye-catching back parts, and pocket decoration, and summarizing key trend directions. By combining the latest releases of international forward-looking brands and relevant practical craftsmanship techniques, we can focus on and apply them.

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