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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Teenage Life -- A/W 24/25 Lifestyle Insight of Gen Zer
    Hot

    2024-03-25 77663

    Teenage Life -- A/W 24/25 Lifestyle Insight of Gen Zer

    This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.

  • Style Insight - Differentiation of Young Women's Styles (Part 2)
    Hot

    2024-03-08 89586

    Style Insight - Differentiation of Young Women's Styles (Part 2)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 82640

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Sweet Decoration -- The Detail & Craft Trend for Women's Fur Clothing

    2024-02-01 65342

    Sweet Decoration -- The Detail & Craft Trend for Women's Fur Clothing

    As consumption continues to escalate, personalized luxury outfits are showcased through diverse and exquisite three-dimensional decorations on fur jackets. This reorientation will blend complexity and minimalism. This report focuses on the trends in key details and craftsmanship directions, such as irregular buckle design, exquisite bead diamonds, spliced edges, seam decoration, velvet cutting, three-dimensional decoration, and new Chinese style embellishments. These design trends not only meet women's needs for delicacy and fashion sense, but also demonstrate their pursuit of detail craftsmanship and innovative spirit.

  • The Quilting Craft Trend for Women's Down Jacket

    2023-12-23 63790

    The Quilting Craft Trend for Women's Down Jacket

    In the autumn and winter of 24/25, the stitching process of women's down jackets presents diversity, while maintaining the traditional geometric stitching, resulting in changes. By interpreting the rich changing effects through flat surfaces, the down jacket adds details and highlights to this single item. As a key item in autumn and winter, cotton down jackets will be reinterpreted in the quilting process by combining embroidery, patterns, decorations, and other forms. This article will showcase the characteristics of this season's down jacket quilting technology from the perspectives of embroidery quilting, dense geometric quilting, independent pattern quilting, regular curve quilting, vertical stripe stitching, and decorative quilting.

  • Calm Down Endorphins -- The Design Development of Down Jacket

    2023-12-19 114553

    Calm Down Endorphins -- The Design Development of Down Jacket

    Calm endorphins are a dressing style that is completely opposite to dopamine, which refers to a dressing style that creates a sense of pleasure through pairing. Coordinate and match high saturation colors, seeking harmony and balance in bright colors. A dressing style that stimulates dopamine secretion in the brain through clothing, resulting in a sense of pleasure and satisfaction. And endorphin is a hormone secreted by the pituitary gland. The production of endorphin needs to be bitter first and then sweet, and it will produce a kind of satisfaction when achieving the goal. If dopamine is the color of joy, then endorphins are the silent black. Endorphins wear a low saturation color scheme in contrast to dopamine, with the most classic color being black.

  • A/W 24/25 Industry Insight of Women's Down Jacket

    2023-11-30 94916

    A/W 24/25 Industry Insight of Women's Down Jacket

    POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.

  • Heiress Madeline -- The Design Development of Denim

    2023-11-28 91551

    Heiress Madeline -- The Design Development of Denim

    After the "Maillard" trend, another fashion trend called the "Heiress Madeline" has emerged. It combines obedience and intelligence, giving people an elegant and natural feeling. It has both noble and exquisite characteristics, and does not adhere to conventions, but also has a hint of French style recklessness and freedom. If old money is the accumulation of experience, then a thousand gold represents the vitality and vigor of life.

  • Renewed Visual -- The Pattern Craft Trend for Fur Clothing

    2023-11-22 73197

    Renewed Visual -- The Pattern Craft Trend for Fur Clothing

    This report introduces various processes in the production of men's and women's leather and fur clothing. Through nine angles such as gradient overprinting, fun stickers, contrasting inlays, diverse embroidery, and logo printing, the diversity of pattern craftsmanship is fully demonstrated. Please refer to the following for details.

  • Recombination -- The Detail & Craft Trend for Women's Down Jacket

    2023-11-18 75150

    Recombination -- The Detail & Craft Trend for Women's Down Jacket

    At the crossroads of the century long upheaval, the clothing industry is facing the problem of industrial transformation and how to break the situation. There are more phenomena of mixed recombination and material fusion in down jackets, which are often associated with reliable elements such as fur, leather, small fragrance, knitting, and woolen that have stood the test of time, seeking a steady development trend. This hybrid restructuring design concept not only meets the personalized needs of consumers, but also provides more sustainable and cost-effective solutions.

  • The Silhouette Trend for Women's Fur Clothing

    2023-11-14 67690

    The Silhouette Trend for Women's Fur Clothing

    With the trend of youthful fur, leather clothing, fur, and down silhouette items are welcoming consumers with a new attitude this season. In the trend of multiple occasions and personalized satisfaction, fur not only combines the original wearing scenes, but also changes in consumer lifestyles, integrating style attributes such as sports and leisure, sweetness and fashion. This season, the main features include fur waistcoat, plush cropped jacket, plush vest, plush hooded jacket, plush sweaters, as well as 8 major single item silhouettes such as small fragrant collarless jacket, standing collar jacket, and fur cloak, expanding the diverse fashion dimensions of fur coat development.

  • The Silhouette Trend for Women's Down Jacket

    2023-11-10 71642

    The Silhouette Trend for Women's Down Jacket

    The 24/25 autumn and winter women's cotton down jacket silhouette presents a strong sense of coolness and functionality, constantly pursuing innovation and change while maintaining a classic and practical silhouette. While the classic silhouette is reproduced, innovation in style or details can also be seen. This report focuses on analyzing the puffed down jacket silhouette. By analyzing the silhouettes of truncated waist down jackets, high waisted box down jackets, short bread jackets, cocoon shaped long jackets, and A-type down jackets, more creative iterations are implanted in the design of autumn and winter down jackets.

  • Cashmere Undershirt -- A/W 24/25 Stitch Trend for Women's Knitwear

    2023-11-01 73119

    Cashmere Undershirt -- A/W 24/25 Stitch Trend for Women's Knitwear

    Needle stitch organization plays an important role in women's cashmere undershirt, enriching the diversity of needle stitch and design sense of bottoms, and is also one of the design points that designers focus on. This article focuses on the trend of popular needlework in the 24/25 autumn and winter seasons, and applies the needlework used for all age groups to base shirts. It is interpreted from six aspects. Please refer to the following report for details.

  • Romanticism Epic -- A/W 24/25 Pattern Trend

    2023-11-01 125725

    Romanticism Epic -- A/W 24/25 Pattern Trend

    The theme of "Romanticism Epic" offers a tribute to multiple historical periods, praising the twists and turns of cultural precipitation, the efforts made by people to achieve multicultural prosperity, the punk subculture born during the economic crisis, the adherence to brand cultural traditions that do not float with gimmicks and traffic, and the ability of humans to convey primitive, romantic and intimate emotions even in the era of traffic, The tribute is to all the great artistic achievements and glory created by humans. The term "romantic" refers to the profound and widespread historical significance and influence, filled with many stories that have been passed down with emotional and poetic elements. This reflects the characteristics of freedom and randomness, echoing the free flow and broad and open historical philosophy spirit conveyed by the "Romanticism Epic".

  • The Silhouette Trend for Women's Wedding Dress & Gown Dress

    2023-10-31 76713

    The Silhouette Trend for Women's Wedding Dress & Gown Dress

    With the continuous improvement of China's international status, the trend of cultural confidence and revival will be one of the main trends in the future. In the silhouette of formal dresses, more emphasis will be placed on exploring clothing deeply embedded in national culture. Hanfu from different periods and traditional opera costumes from different regions are also important reference directions. Future dress designs will place greater emphasis on the integration and innovation of traditional elements. In terms of design, they may use modern cutting techniques to cleverly combine traditional elements with fashion elements. For example, in terms of silhouette, traditional clothing features may be retained, such as a standing collar, draped feel, loose cut, etc., while incorporating modern style slim cut and streamlined shapes to present a more modern and dynamic image.

  • Quilting -- The Craft Trend for Down Jacket

    2023-10-31 84831

    Quilting -- The Craft Trend for Down Jacket

    In the autumn and winter of 24/25, the quilting process of men's and women's down jackets presents diversity, while maintaining the traditional geometric quilting, resulting in changes. By interpreting the rich changing effects through flat surfaces, the down jacket adds details and highlights to this single item. As a key item in autumn and winter, cotton down jackets will be reinterpreted in the quilting process by combining block segmentation, stitching, pleating, and decorative materials. This article will showcase the characteristics of the quilting process for this season's down jackets from the perspectives of block segmentation, pleated stitching, graphic stitching, decorative stitching, and stitching.

  • The Silhouette Trend for Denim Jacket

    2023-10-23 65278

    The Silhouette Trend for Denim Jacket

    With the continuous popularity of denim, youthfulness and fashion have become the mainstream of clothing trends. The design elements of the young lady style and the light luxury Korean style have been extended, with the small round neck fragrance suit and short suit jacket, and the denim jacket exuding a new charm. The short and exquisite silhouette injects personalized and elongated waistline design into the denim jacket, combined with fur material, perfectly blending the warm and luxurious properties of fur with the classic and fashionable characteristics of denim. In the new season of autumn and winter, we will focus on launching round necked small fragrant jackets, denim cotton jackets, fur patchwork thick jackets, short suit jackets, stand collar loose jackets, and shirt style jackets, expanding the fashion diversity of women's denim jackets.

  • Vibrant Pastel -- The Color Trend for Women's Down Jacket

    2023-10-18 105034

    Vibrant Pastel -- The Color Trend for Women's Down Jacket

    The 24/25 autumn/winter cotton down jacket features a wide variety of color choices, presenting a pink color with moderate purity and saturation overall. The warm and cold colors complement each other, while some basic colors ensure practicality. As a key clothing item in autumn and winter, cotton down jackets have attracted much attention in color direction and occupy an important position in consumer purchasing decisions. This season's cotton down jacket colors are bolder and richer without reducing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the new season's color development direction.

  • The Detail & Craft Trend for Women's Down Jacket

    2023-10-08 77786

    The Detail & Craft Trend for Women's Down Jacket

    The partial details of the 24/25 autumn and winter women's down jacket have been innovated, with design creativity focusing on the collar, placket, hem, and other parts. The detailed process design of down is a top priority in development every season. This report conducts research on relevant key brands, and there are several trends in the process direction that are worth paying attention to: protective brims, partial slits, detachable sleeves, fox fur collar, enlarged collars, overlapping placket, and double collars. These design trends not only ensure the practical performance of down jackets, but also enhance the fashion sense of winter wear.

  • Romantism Epic -- The Design Development of Womenswear

    2023-10-08 123779

    Romantism Epic -- The Design Development of Womenswear

    The theme of 'Romantism Epic' emphasizes a retrospective of history and culture, paying tribute to its brilliance and seeking inspiration and enlightenment from it, while engaging in unique ways of reinterpretation and derivation. 'Romantism Epic' embodies a longing and pursuit of the past, combining ancient elements with modern innovations to create a world where tradition and culture intertwine, showcasing an artistic beauty that transcends time and echoes with splendor. It explores the potential of culture and injects new vitality into the fashion industry. It pays attention to current fashion trends while also focusing on the accumulation of history and the inheritance of culture. The color palette of 'Romantism Epic' combines the low-saturated pastel shades of classical romanticism with a blooming atmosphere of time. The tones revolve around deep red, gold, black, and other main axes, creating a romantic dream without time boundaries, exuding a strong and rebellious world within elegance.

  • Warm Elegance -- The Silhouette Trend for Women's Down Jacket

    2023-10-02 83381

    Warm Elegance -- The Silhouette Trend for Women's Down Jacket

    With the popularity of intellectual retro and Madeleine, the silhouette of 24/25 autumn and winter women's down jackets presents a strong feminized trend. While maintaining classic and practical shapes, it continuously pursues innovation and change. In addition to the reproduction of classic silhouettes, innovative styles or details can also be seen. This report focuses on the analysis of casual feminine style down jackets. By analyzing the silhouettes of lightweight long down jackets, crewneck jackets, waisted long down jackets, and cropped bomber jackets, more creative iterations are incorporated into the design of autumn and winter down jackets.

  • Sophisticated Surface -- The Pattern Craft Trend for Women's Denim

    2023-09-28 67524

    Sophisticated Surface -- The Pattern Craft Trend for Women's Denim

    The expression technique of cowboy pattern craftsmanship combines the decorative, practical, and artistic aspects of the pattern to fully showcase its vivid visual effects on clothing. Various techniques such as frayed appliqué, obscure jacquard, laser burn-out, embossed wash, embroidery, and printing are used to comprehensively demonstrate the diversity of cowboy pattern craftsmanship. This provides consumers with more diverse and personalized clothing choices.

  • Creative Quilting -- The Craft Trend for Women's Down Jacket

    2023-09-26 67822

    Creative Quilting -- The Craft Trend for Women's Down Jacket

    24/25 Autumn/Winter, the quilting technique of down jackets presents diversification, undergoing changes while keeping the traditional geometric quilting as the foundation. By presenting rich variations on the flat surface, it adds a focal point of detail to this single item of down jackets. As a key item for Autumn/Winter, cotton down jackets will be reinterpreted in terms of quilting techniques, combining drawstrings, embroidery, decorative cords, and more. This article will showcase the characteristics of quilting techniques for this season's down jackets from the directions of embroidered threads, wave pattern quilting, thread decoration, drawstring quilting, pleated quilting, and laminating quilting.

  • REMAKE -- The Detail & Craft Trend for Women's Denim

    2023-09-24 74904

    REMAKE -- The Detail & Craft Trend for Women's Denim

    With the trend of pursuing creativity and personalization, this article focuses on denim patchwork craftsmanship, summarizing the expression of detailed craftsmanship on denim. It aims to merge practicality, novelty, visual effects, and the blend of individuality and fashion. By expanding the scope of patchwork, such as interchanging fabric textures, differentiated patchwork, blending different garments, and color-blocking, this craftsmanship gives more freedom for individuals to express their attitudes through clothing.

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24/25AW Young Woman FashionTrend Forecasting Roports | POP Fashion

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