In recent years, with the improvement of China's international status and the widespread export of traditional Chinese culture, the confidence and pride of the Chinese people in their own culture are increasing. The revival of traditional culture has sparked rapid global attention to "Chinese style aesthetics". Major brands have adopted Chinese elements and cleverly integrated traditional classical aesthetics with modern fashion in their clothing design. This report starts from Chinese elements and combines embroidery techniques to showcase the collision of classical and modern styles, interpreting the charm of Eastern civilization, inheriting ancient charm, and presenting a feast of Eastern poetry.

In the past two years, with the continuous improvement of China's international status and the continuous output of traditional Chinese culture, the cultural confidence and national pride of the Chinese people have increased. The revival of traditional culture has led to the rapid popularity of the concept of "Chinese style aesthetics" globally. Major brands have adopted Chinese elements, cleverly combining traditional classical aesthetics with modern fashion in clothing. Different from the current popular China-Chic style, "Chinese Style Aesthetics" pays more attention to displaying the fresh and elegant Chinese implicit aesthetics, interpreting the collision between classical and modern, interpreting the style of oriental civilization, inheriting the ancient charm, and presenting an oriental poetic feast. In this report, we will conduct in-depth analysis and research on the detailed craftsmanship design of the new Chinese formal dress from the aspects of standing collar hanging neck, backless beading, neckline hollowing out, feather decoration, heterogeneous splicing, etc., providing designers with more inspiration and creative inspiration.

In the development and design of the autumn and winter seasons, in order to cope with the changing climate, it is necessary to have a multifunctional style to overcome it. In the 24/25 autumn and winter season, this item will be redefined and upgraded, with the use of fashion silhouettes and the addition of practical elements and details, ensuring that the item is versatile and can also meet the requirements of various occasions in autumn and winter. This season, the 7 major single item silhouettes, including the shawl collar parka, pilot parka, short parka, waist up one hand long parka, trench coat parka, as well as workwear parka and A-type parka, are the main focus, expanding the development of fur parka into multiple fashion dimensions.

POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.

With confidence in the strength of the country and the rejuvenation of the nation, we eagerly embrace the pursuit of traditional culture and Chinese art. The Hangzhou Asian Games have truly allowed the world to experience the profound heritage of Chinese culture and the top-level aesthetics of Eastern art. Both the opening ceremony and the closing ceremony are stunning with their stage effects, exuding a strong and splendid Chinese style. Against the backdrop of the splendid Jing-Hang Grand Canal, the event presented scenes of folk traditions such as silk, porcelain, tea, as well as incense, seals, umbrellas, fans, and showcased the natural beauty and cultural landscapes of Hangzhou. These scenes form a beautiful picture scroll, revealing the beauty and essence of the five-thousand-year history of the Chinese nation.

As consumers gradually deepen their understanding of culture, the attention to new Chinese style clothing continues to rise. Taking inheritance as the main theme and integrating Western old money styles with an open attitude, forming a unique, luxurious, and elegant "Chinese old money" style will become a key direction for the future new Chinese style. This report focuses on women's clothing jackets in the new Chinese style, combined with popular fabric textures, and recommends key fabric directions. It provides fabric planning ideas for the development of new Chinese women's clothing jackets in the 24/25 autumn and winter for garment enterprises, as well as a reference guide for fabric display for fabric enterprises.

With the continuous improvement of China's international status, the trend of cultural confidence and revival will be one of the main trends in the future. In the silhouette of formal dresses, more emphasis will be placed on exploring clothing deeply embedded in national culture. Hanfu from different periods and traditional opera costumes from different regions are also important reference directions. Future dress designs will place greater emphasis on the integration and innovation of traditional elements. In terms of design, they may use modern cutting techniques to cleverly combine traditional elements with fashion elements. For example, in terms of silhouette, traditional clothing features may be retained, such as a standing collar, draped feel, loose cut, etc., while incorporating modern style slim cut and streamlined shapes to present a more modern and dynamic image.

With the soaring confidence in Chinese culture and the popularity of Chinese culture, the core details of the 24/25 autumn and winter craftsmanship revolve around the popular new Chinese aesthetics, summarizing the expression forms of craftsmanship details on leather clothing and fur, in order to be practical, novel, and rich in visual effects, while taking into account the preferences of domestic consumers for fur as the background, such as brocade plackets, Chinese style down stitching, Chinese style buckles, Tang style fur collars, and Chinese jacquard stitching The details of wearing genuine silk and inner liner add a Chinese style atmosphere, thus endowing leather clothing and fur with a modern Chinese style outfit.

This article brings together key trends and reference development points for 24/25 autumn/winter cotton and down products, including macro trend perspectives.

During the autumn/winter season of 24/25, men's down jackets received significant attention in terms of innovative structures and closure. This report conducts research on relevant key brands, focusing on the craftsmanship and design details of cotton down jacket outerwear. It provides design guidance on various details such as mock-layered design, sleeve accessories, irregular overlaps, wavy plackets, diagonal plackets, buckles, and belts. These design and craftsmanship details trends meet the practicality and fashion requirements of men's down jackets, showcasing the brand's innovation in detail craftsmanship.

From the latest season's representative brands, it can be seen that the new Chinese-style dressing mode is increasingly focused on high commuting characteristics, that is, harmoniously integrating with modern styles and condensing classical connotations into more delicate design techniques. Stylish and elegant umbrella skirts, classical casual wear, modern Chinese-style mix-and-match with skirts and pants emphasize the modern fusion style, greatly improving the practicality of the new Chinese-style styling for various occasions; transparent layers, multiple layering, vest mix-and-match, and elegant suit refine traditional elements and provide a more sophisticated wearing experience with delicate and quaint textures for daily clothing.

This report focuses on the craftsmanship and design details of tops and jackets in the New Chinese Style, providing design guidance through various details such as Chinese collars, innovative slant opening, improved button closures, decorative buttons, and diverse fastenings, while summarizing key trend directions. It combines the latest releases from international forward-looking brands and relevant practical techniques to present an interpretation, with particular emphasis on attention and application.

The trend of new Chinese style continues to sweep the fashion industry. This report analyzes and creates with elements such as lush green bamboo, subtly appearing flower shadows, and ancient landscapes to showcase the elegance and charm of the new Chinese style. At the same time, small areas of high-saturation color are incorporated as accents to enhance the vibrancy of the patterns. By breaking away from conventions through different forms of abstract artistic expression, it interprets the collision between classical modernity and tradition, and portrays the civilization and spirit of the East. This demonstrates the delicate and elegant nature of the new Chinese style while also incorporating artistic and fashionable elements, providing references for the development of national style brands.

As an important item in the development quarter, down jacket has a wide range of pattern elements and extensive application of craftsmanship. This report combines the release of well-known brands and various craftsmanship research to summarize the following trend directions for pattern craftsmanship: quilting, sequin and bead embroidery, 3D decoration, digital realistic plants, contrasting embroidery, and vintage washing. In addition, it also analyzes the innovation and changes of conventional pattern craftsmanship such as badges, towel embroidery, and fabric applique in the new season.

Drawing on the concept of reclusive living in Chinese mountains and forests, catering to the spiritual and material needs of today's consumers, we integrate Eastern spiritual values such as herbal medicine, nature, and harmony between man and nature into the Chinese utopian concept. We harness the power of cultural heritage, celebrate the charm of traditional culture, and express the new Eastern aesthetics through profound cultural accumulation.

With the confidence in national power and the revitalization of the nation, we eagerly embrace the pursuit of traditional culture and Chinese-style art. The promotion of Chinese-style culture is continuously deepening, and Chinese-style brands are rapidly emerging. The ZHUCHONGYUN 2023 AW "苗（Miao)" Haute Couture Collection inherits the culture of the Miao ethnic group. Chinoiserie is highly sought after by foreign countries, and topics such as the popular historical drama have brought Chinese traditional culture into the spotlight. From the perspective of clothing, it reinterprets the collision between classic modern and traditional elements, and reopens Chinese traditional customs and culture from a modern perspective.

With the continuous turbulence of the global economy and society's focus on sustainability issues, this wave of logo craze is approaching its end. Reshaping modern luxury, strengthening brand DNA, and cultural heritage will become the mainstream strategies for brand development. The theme of "Romantism Epic" emphasizes the retrospection of history and culture, paying tribute to brilliance and seeking inspiration and enlightenment from it, while re-creating and deriving in a unique way. "Romantism Epic" reflects the longing and pursuit of the past, combining ancient elements with modern innovation, creating a world where tradition and culture intertwine, interpreting timeless artistic beauty and magnificent echoes. It explores the potential of culture, injecting new vitality into the fashion industry. While paying attention to current trends, it also values the accumulation of history and the inheritance of culture.

In this rapidly changing era, we eagerly call for a renewed focus on traditional culture. The inheritance of the New Chinese Style culture injects fresh vitality into our cultural heritage through innovative thinking and a modern touch. The New Chinese Style promotes the aesthetic and wisdom of Chinese tradition, endowing traditional elements with modern expressions. Based on traditional patterns, colors, and craftsmanship, we create designs that are fashionable and personalized, breathing new life into traditional culture. This cultural inheritance is not simply about replication, but rather a fusion of modern aesthetics and innovative concepts. New Chinese Style design dares to break boundaries and experiment, combining tradition and modernity to interpret in a fresh and unique way.

The theme 'Ode to Elegance' has profound implications and encompasses the fusion of multiple elements. The essence is the Chinese aesthetic of being "implicit and reserved", which is not the overt, straightforward, and passionate beauty, but rather the subtle, reserved, and dignified beauty. It is the ultimate goodness and truth with a profound and lasting charm. The theme of Ode to Elegance expresses the pursuit of a modern Chinese refined and elegant lifestyle, emphasizing the pursuit of taste and accomplishment, while carrying the fusion of fashion and cultural values.

Looking at representative and similar style brands, the new Chinese style of the 24/25 autumn and winter season retains its classic elements while emphasizing the harmonious integration of new creative elements. The attention to detail, texture, fabric, and craftsmanship has also been continued. In terms of design elements, the Chinese collar has been improved, cloud shoulder elements and high slits have been added to show the creative combination of classic and ordinary craftsmanship. New-style plackets, traditional woven flowers, and drooping tied belts reinterpret the Chinese style from new perspectives.

As the younger generation of Chinese consumers deepen their understanding of Chinese style, the promotion of Chinese cultural elements continues to expand. Fashion COSMO has special initiatives promoting traditional dramas. Chinese Hanfu Day is concurrently held in various locations, with activities such as watching Hanfu shows, browsing Chinese-style markets, attending cultural lectures, and experiencing national beauty makeup.