One of the 24/25 autumn/winter color trend themes released by POP in May 2023 is "Wandering Adventure". The colors under the theme of Wandering Adventure revolve around a highly inclusive neutral khaki, incorporating seaweed khaki with winter blue and vanilla yellow, opening up a romantic urban overture. Calm night blue and mysterious frost purple create a nostalgic and elegant image of a ruffian gentleman. The classic Maillard color scheme, paired with vibrant and rich yellow and relief green, plays a new chapter in urban art. The combination of rich yellow, Cambridge brown, and black gray conveys the comfort of endorphins for commuting or holidays.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

Cotton down jackets have always been one of the most exposed key items in autumn and winter, and are highly valued in development. This report focuses on the six major silhouettes of lightweight vest, collared shirt, anorak, bomber jacket, puffa jacket, and parka down. In addition, we have also added a series of new styles independently developed by POP to enrich consumer choices. This report will provide comprehensive support for the development of cotton down silhouettes.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

In the autumn and winter of 24/25, with the rise of the new Chinese style, the pattern quilting of Eastern plant and flower elements has become a focus of attention this season. In addition, as a key item for autumn and winter, the cotton down jacket will be reinterpreted in the stitching process by combining embroidery, pleating, and taping. This article will showcase the characteristics of this season's down jacket quilting process from the perspectives of ultra dense quilting, embroidery quilting, pattern quilting, wrinkling quilting, direct filling, geometric blocking, and more.

One of the 24/25 autumn/winter color trend themes released by POP in May 2023 is "Star Era". The colors under the theme of the Star Era are designed with keywords such as wasteland, futurism, coolness, and vibrant streets. Tequila green is paired with black and khaki, while cool metallic silver is paired with dancer black and lava red, creating a futuristic and technological atmosphere of wasteland exploration. The combination of coral purple, vibrant blue, and brown chestnut presents a refreshing street trend. The combination of rose pink and marlin blue in khaki tones conveys a rebellious attitude on the streets and showcases a personality of one's own.

Wasteland style is themed around ruins, waste, and desolation, expressed as a futuristic aesthetic full of a sense of apocalypse. Unlike the Y2K culture, wasteland culture is an anti utopian concept, a dilapidated functional aesthetic derived from high-tech low living, and a combination of cyberpunk and apocalyptic science fiction. Destruction and reorganization are a way to convey the spirit of "wasteland"! The overall color tone is mainly black, white, gray, and earth tones, presenting a vintage, chaotic, and rough visual effect, which is highly sought after by young consumers of Generation Z.

Against the backdrop of the economic shift towards a resilient era, people are paying special attention to consumption trends. Current consumer research indicates that there have been significant changes in consumer demand in terms of consumption experience and psychology. "Cultural confidence," "independent economy," "self-upgrading," and "aesthetic consumption" have emerged as the four major trends that people are focusing on in 2024.

From the perspective of representative brands and similar style brands, there are several trends in the silhouette design of 24/25 autumn/winter women's overcoat, including wide sleeved cape style, cocoon-sleeved waist-cinched style, commuting wide shoulder style, round shoulder shirt style, relaxed drop shoulder style, and short cocoon Chinese style. These silhouette design trends have brought new visual effects to the new season of women's coat products, not only meeting the practical and fashionable needs of female consumers for coats, It also demonstrates the brand's pursuit of innovative design.

As consumption continues to escalate, personalized luxury outfits are showcased through diverse and exquisite three-dimensional decorations on fur jackets. This reorientation will blend complexity and minimalism. This report focuses on the trends in key details and craftsmanship directions, such as irregular buckle design, exquisite bead diamonds, spliced edges, seam decoration, velvet cutting, three-dimensional decoration, and new Chinese style embellishments. These design trends not only meet women's needs for delicacy and fashion sense, but also demonstrate their pursuit of detail craftsmanship and innovative spirit.

The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.

Down vest has become a key item in women's down jackets due to its convenience in matching, and has received high attention in autumn and winter development. This season is in line with fashion trends, combining consumer preferences with sports and leisure, workwear functionality, urban outdoor and other style attributes. The use of seven vest shapes, including a wide shoulder vest, a drop shoulder vest, an A-line vest, a cropped vest, a lightweight collarless vest, and a half sleeved down jacket, provides support for the development of down jacket items.

From the perspective of representative brands and similar style brands, there are several directions for 24/25 autumn and winter coat items: layered waist style, relaxed and lazy style, shoulder length style, neat box shape, standing collar straight body, straight body wide sleeve style. These silhouette designs bring a new visual effect to the coat category, increase the fashion and design sense of the clothing, and better reflect personality and unique temperament.

With the increasing trend of consumers pursuing novelty in aesthetics, this article focuses on fur splicing technology, summarizing the expression forms of detail craftsmanship on fur. It aims to be practical and innovative, enrich visual effects, and combine the preferences of domestic consumers for fur as the background. In terms of materials, it combines denim splicing, down splicing, Chanel-style splicing, fur splicing, and Chinese brocade splicing. The combination of details and craftsmanship increases the differentiation of collision in materials, thus giving personalized details to individual items.

The color of the 24/25 autumn/winter coat presents a light pink color and practical neutral color for commuting, adding a variety of choices to the single item. As a key item for autumn and winter, the selection of colors also brings eye-catching visual effects to the item. The color selection of the 24/25 autumn/winter coat combines fresh and elegant pink colors with practical neutral colors for commuting. The pink color dispersion emits a gentle and romantic atmosphere, while the neutral color displays practical and versatile characteristics. This article combines the most representative brands and color trends of current coat products to extract 9 key colors, providing more comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)

24/25 autumn and winter women's cotton down jackets have innovative design details, with design creativity focusing on the structure of down jackets. It is hoped that through changes in sleeves, front plackets, and even the body structure, a new visual experience can be brought to down jacket design. This report conducted research on relevant key brands and found that the following trends in craftsmanship are worth paying attention to: detachable sleeves, three-dimensional decoration, modular deconstruction, mock layers, 3D hollow surface, diagonal placket, tie knot, and functional drawstring. These design trends enhance the fashion sense of winter wear while ensuring the practical performance of down jackets.

Japanese style emphasizes a minimalist and minimalist design style, using cutting to highlight the beauty of the item itself by simplifying and removing complex decorations. The layered structure and drawstring design inject a new form of expression into the silhouette of the jacket. The Japanese style details are processed, emphasizing practicality and functionality. In the detailed craftsmanship of this season's boys' Japanese jacket jacket, special attention needs to be paid to the design direction of details such as segmentation and splicing, metal rope straps, Japanese style patch bags, etc.

The popularity of winter ice and snow world experiential travel in Harbin has made winter down jackets a fashion hotspot, with outdoor functional design perfectly combined with southern style fashionable and delicate feminine down design. The substitute of technology should redefine the lightweight, self heating down jacket, creating a new trend of technological down. The fusion of safety buckle, functional webbing, and metal accessories reflects the new outdoor down design style of Rongri, reproducing the metallic girl style dressing. The multifunctional drawstring, tie up, and reflective strip reflect the winter body shape, while also being compatible with the new trend of personality and fun deconstruction style down jacket dressing.

The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

24/25 autumn and winter girls' cotton down jackets are themed with "sweet and cool", "casual" and "sporty", emphasizing classic and practical silhouettes, and constantly pursuing innovation and change. This report mainly analyzes down jacket styles with a fluffy feel. Through the study of silhouettes such as cropped down jackets, high waisted box down jackets, short padded jackets, cocoon shaped long jackets, and A-line down jackets, we aim to bring more creativity and updates to autumn and winter down jacket design in terms of sweet, casual, and sporty styles.

The 24/25 autumn/winter color scheme under the theme of high intelligence aesthetics is blended between the Maillard, Gray, and lightweight color schemes, breaking away from the conventional gloomy autumn/winter color scheme. On the fur material, an orderly saturated bright color scheme is supplemented with moderate embellishments, with transition colors as the main direction. High intelligence aesthetics is an aesthetic concept of conditioning thinking, in-depth exploration, and fashionable innovation, combined with the warm characteristics of fur material, conveying the color direction of consumer clothing that pursues quality and cultural heritage. The theme is divided into three color directions: the rich Maillard color scheme with chestnut horse as the main color, the light perception combination with soft peach as the main color, and the gray color group with dawn gray as the main color.