Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Awakening Fashion -- The Silhouette Trend for Men's T-shirts
The T-shirt is fit for all the year, and can bring infinite possibilities to the look. Individual T-shirts could interpret the style of the brand. The silhouette change could also endow the clothing with various styles. The loose silhouette is undoubtedly a design point. Different techniques can endow the T-shirt with a lethargic and casual feel. In addition, the mock-neck T-shirt is worth attention.
The Journey of Denim -- The Silhouette Trend for Men's Jeans
Jeans are a hundred years old, but they still look young. Their vitality and changeable styles make them ever-lasting in the fashion industry. Jeans have come a long way from the workers' uniform to the symbol of youthful rebellion, then to the high fashion item. And its invention is also quite interesting.
Charming Gentlemen -- The Silhouette Trend for Men's Suits
The reason why suits are ever-lasting is that it has deep cultural connotations. The mainstream culture of suit is always considered to be cultured, educated, gentlemen and prestigious. This season, mock-layered suits, well-fitting suits with one button, check suits with two buttons and wide-shoulder suits with peak lapels display the multiple applications and clothing collocation of suits in business and daily occasions, breaking the stereotype.
Recreating The Classic -- The Silhouette Trend for Men's Trousers
With the continuous rise of Chinese fashion brands, more and more youngsters begin to be interested in Chinese fashion items. As one important item, trousers are more diversified to meet various demands. Gathered-ankle trousers become the necessary style for fashionistas through multiple designs. Gathered-ankle trousers with a drawstring and functional trousers with decorative pockets become important directions. Workwear trousers create a more casual and nonchalant vibe through fabrics, patterns and details.
Special Grunge -- The Silhouette Trend for Women's T-shirts
Influenced by grunge subculture, the pattern of traditional street culture is gradually overturned. Exaggerated oversized silhouette becomes normal in S/S 2021. The representative grunge printing displays the unruly attitude of T-shirts. Unconstrained sleeveless long T-shirts and offbeat reorganized long T-shirts display the free individual street fashion of the new-born generation. Lethargic straight long T-shirts hide the bottom, interpreting the rebellious and unique vigor and attitude of fashion teenagers.
Romance Across Centuries -- The Silhouette Trend for Women's Dresses
Recently, with the popularity of the retro style, the market recreated retro artistic paintings in 2017, applied retro details and colors and excavated European classic aesthetics in 2018 and 2019. S/S 2021 will lay more emphasis on aesthetics and clothing details of European classic times, especially the Victorian era, Belle Époque, the Rococo era and the neoclassical era. The gathered shoulder line, exaggerated sleeves and details of the collar gain more and more attention.
Freedom -- The Silhouette Trend for Women's Swimsuits
With the boundary between sports and leisure and the boundary between life and work get blurred, sportswear is no longer exclusive to gyms and swimsuit is no longer limited to beaches. Consumers pay more attention to comfort, utility and simplicity. In addition, values of young consumers tend to be self-identification and self-pleasure. Free stretch is not only the choice of the body, but also the psychological need. The pursuit of beautiful body makes feminine style become particularly important, which is reflected by triangle bikini, wired bikini and low v-shaped swimming trunks. Soft and fluent cutting, exquisite purfle and subtle decorations are also key details to show femininity.
Pyjama Party -- The Silhouette Party for Kids' Loungewear
Loungewear is not only for sleeping, but also for home wear. It needs to be both comfortable and fashionable. In kids' loungewear for S/S 2021, apart from conventional shirt-style sets, soft sleeves such as one-piece petal sleeves, ruffle sleeves and balloon sleeves will gain attention. Individual turn-down collar, comfortable diagonal placket, sweatshirt sets and exquisite retro royal court style also bring inspirations.
Multidimensional Styles-The Silhouette Trend for Men's Knitwear Jackets
Many young consumers demand for the versatility, comfort, and fashion of clothing, and their self-expression. Under this trend, knitwear jackets combine trendy elements together, such as color-blocking, spliced materials, big silhouette and ombre. Thus the knitwear is suitable for various occasions and shows a trend of rejuvenation, combining multiple elements and combining multiple styles.
New Charm of Chinese Fashion- The Silhouette Trend for Men's T-shirts
With the rise of Chinese fashion brands, more and more people pay attention to domestic original brands. As one of the most important items in spring and summer, T-shirts are fully released by original designers. The loose silhouette is still the core. Straight hooded T-shirts have a certain market. Tie-dye returns back to public with its more creative design. The continuously innovating silhouette is combined with current popular elements and design points to inject more creativity and personality into T-shirts.
Sweatshirts- The Silhouette Trend for Women's Sweatshirts
The versatile sweatshirt is simple, warm and comfortable. Currently consumers pursue price < product value, so sweatshirts are various based on the basic silhouette. The POP trend team focuses on the current market form and problems, analyzes and summarizes the selling points of future sweatshirts according to POP's internal resources and the latest market information. Illustrations are made from the new round collar, stand collar style, high-neck sweatshirts, basic hooded style, mid-length sweatshirts, elements of outdoor jackets, and creative sweatshirts.
Suits- The Silhouette Trend for Women's Suits
According to latest domestic market dynamics, the S/S 2020 four fashion weeks, and hot items of star and bloggers, suit will be the next popular outerwear item. This report abandons regular suit styles, and collects novel designs of suits from perspectives of the waist, the shoulder line, plackets, the neckline and fabric change of basic styles. These creative suits provide novel styles for the avant-garde fashionable brand, the athleisure style, the lady style and the young lady style.
Lethargic and Comfortable Time- The Silhouette Trend for Women's Puffa Jackets
With the change of trends for A/W 20/21, silhouette, fabric and crafts of women's puffa jackets are also gradually changing, which present a comfortable texture. Loose and retro puffa jackets with lapels, the lethargic shawl collar, the combination of leather and fur, and attached panels are renewed by designers.
Popular Sweatshirts- The Silhouette Trend for Women's Knitwear Sweatshirts
Vigorous and fashionable trendsetters of the new era have completely different thinking mode and brand-new lifestyle, and pay more attention to casual wearing experience and unique details. Sweatshirts with both comfort and fashion are the first choice for youngsters. Knitwear sweatshirts in the new season advocate the wearing experience of casual beauty with details as the main and the silhouette as the complementary. This report will elaborate main points of the trend from "layer contrast", "spliced materials", "layered sleeves" and "bracket-style sleeves". This report also recommends comfortable and good-looking knitwear sweatshirts to help with the development of the young and casual style.
Fashionable Adventure- The Silhouette Trend for Men's Jackets
The jacket, as the most common style of men's outerwear in modern life, is usually the focus of designers. Outdoor style jackets provide much room for designers to play. Currently, the slight outdoor style becomes a trend. It is suitable for daily commuting. And its utility and functionality drive more and more people to choose the jacket with both outdoor function and fashion. In this season, individuality is still the main factor influencing the market. Fleece outdoor jackets with a stand collar become the hottest jacket style. In addition, the voluminous outdoor jacket with a stand collar becomes the main development direction with its utility and design sense.
Gathered-ankle Style- The Silhouette Trend for Men's Pants
Gathered-ankle pants have a design sense because of the gathered leg opening. The wide and narrow line changes display the tensile force of the style. And the popular pants become one of the hottest silhouettes in A/W 20/21 because they are practical, cosy and versatile. The loose silhouette is the key development direction. Denim gathered-ankle pants focus on environmental protection. Gathered-ankle pants with spliced side seams have a stronger high street sense and will lead the retro style in this season. Camouflage gathered-ankle pants come back with the creative design, and become the hot silhouette in this season.
Extreme Cycling- The Silhouette Trend for Women's Sportswear
Cycling is a healthy and environmentally-friendly lifestyle and an upward life attitude. By 2018, there are 47.5 million cycling enthusiasts worldwide. The world's biggest cycling race, the Haute Route, starts in this year. For experienced cycling enthusiasts, sweatshirts tops, cycling shorts and jumpsuits can help riders reduce wind resistance, constrain muscles and perspire during long-distance rides.
Retro Sentiments- The Silhouette Trend for Men's Overcoats
With the change of A/W 20/21 trends, silhouette, fabrics and style details of men's business overcoats keep changing, which shows an upgraded retro sense. The loose and boxy silhouette, classic premium glen plaid, bold double-colored spliced materials, toggles, long leather overcoats in the 1990s, and retro workwear are redesigned to refresh the retro business overcoats for A/W 20/21.
Blue Denim- The Silhouette Trend for Men's Jackets
Under the circumstance of increasingly serious environmental problems, the exploration of sustainability, environmental protection, and adaptability become the core of denim in A/W 20/21. The awareness of environmental protection will urge designers to choose fabrics more carefully, and the design will be in harmony with the nature, and gradually become a lasting and positive transformation. In this season, classic and loose truck jackets are still popular. Creative workwear jackets will still lead the retro fashion. Spliced materials will be improved in this season to bring more novel styles. The waisted short denim jackets are very superior. In order to cater to the environmental protection, hooded denim jackets highlighting sustainability will be the key point of this season.
New Business- The Silhouette Trend for Men's POLO Shirts
The POLO shirt for men is classic, quiet and calm, but seldom favored by young fashionistas. As younger consumers grow, the traditional business POLO shirt has been gradually changed. In S/S 2021, some classic elements of business POLO shirts are optimized and added into the well-fitting silhouette. Some elements of fashion leisure are combined, such as sportif patterns, color-blocked lines and tapes with brand logo. Based on the classic and well-fitting silhouette, these elements add much novelty to business POLO shirts, and bring a new business style.
Leisure Time- The Silhouette Trend for Women's Trousers
Under the trend of comfort, the silhouette of trousers is developing towards the direction of looseness and comfort. Wide leg structure, the strong contrast of gathered placement, the retro Disco flares and jumpsuits will be key trends in A/W 20/21.
Feminism- The Silhouette Trend for Women's Suits
With the end of the hit TV series, Why Women Kill, feminism is once again pushed into the limelight. In the play, Simone, as a representative of the 1980s, is very impressive for her courageous and resolute personality. In the 1980s when the feminist movement took place in the United States, female power began to awaken, women were beginning to play important roles in the workplace, and the capable and tough suit looks were deeply rooted in people. The exaggerated shoulder, and the neat waisted design display the charm of feminism.
Infinite Changes- The Silhouette Trend for Men's Leather Clothing (Business Leisure)
The business leisure style of menswear tends to be mix & match and diversified. Activities in diverse occasions and the multimedia environment have gradually changed consumption motives of the youngsters. The key is well-fitting, comfortable, classic, practical and suitable for various occasions. Both relaxing leisure time, and tense business are important. Designers simplify and reshape styles based on the classic silhouette to express a relaxing and joyful attitude. Big pockets, buckles and the straight hemline cater to the trend of sportif life.
Fashionable Streets- The Silhouette Trend for Mens' Shirts
The shirt is the most important silhouette in menswear, the hot item in men's closet, and one of the favorite silhouettes for street fashion brands. In S/S 2021, silhouette of street fashion shirts combines with the hottest elements to bring novelty and give a visual feast to the street. Classic checks will show a sense of high street in a new form. Functional elements are still popular in this season. The loose T-shirt with all-over pattern will lead the fashion in midsummer streets, and become the necessary street fashion shirts for youngsters.