Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Comfort -- The Silhouette Trend for Women's Overcoats
The unusual 2020 leads to people's longing for an easy and comfortable life. In addition to comfortable loungewear, people also prefer comfortable overcoats. Overcoats in this report combine the comfortable silhouette with daily life, showing a comfortable and casual lifestyle.
Rebirth of Classics -- The Silhouette Trend for Men's Polo Shirts
Originally Polo shirts were worn by aristocrats when they played Polo. Later, the Polo style was applied to other sportswear and even casual wear, so it was also called as golf shirts or tennis shirts. It was tennis player Rene Lacoste who really came up with the modern polo shirt. He launched his own polo shirt brand, Lacoste, in 1933. In 1971, tennis player Ralph Lauren introduced Polo Ralph Lauren, a casual product line, and used the Polo logo. For the next 20 years Polo flourished, beating out Lacoste to become the iconic Polo shirt brand. Nowadays, Polo shirts are suitable for a wide range of occasions. In S/S 2021, Polo shirts take on a young and fashionable new business style in terms of collar change, different materials, colors and patterns on the collar.
Stylish -- The Silhouette Trend for Women's Cardigan
In the autumn breeze, the neat simple cardigan in plain colors is the first choice. Layered architectural lines and daily goods inject inspiration into the knitwear cardigan. The neat cutting, fine texture and placement details work together to create the chic and stylish knitwear items, showing the independent and individual dressing concept of modern females.
Voluminous Architectural Aesthetics -- The Silhouette Trend for Men's Suits
Looking at the A/W 20/21 catwalks, the voluminous architectural H-line is influencing A/W 20/21 men's business leisure suits to a large extent. The H-line suit with shoulder pads and a lengthened silhouette reflects suits are developing towards the young leisure style. The wrapped plackets, wide-shoulder, double-breasted three-button and peak lapels reveal a neat architectural feeling.
Cute Babies -- The Silhouette Trend for Infants' Wear
With the popularity of vintage trend, elements of the Victorian period such as exaggerated puff sleeves, the turn-down collar and high-waist yoke return back in a powerful momentum. Influenced by sustainability, organic natural colors become the mainstream. Simple details highlight the fabric and quality sense. Detachable bib and the loose silhouette are practical and popular.
The Free Attitude -- The Silhouette Trend for Men's Puffa Jackets
The puffa jacket presents the rich design aesthetics and conveys a brand-new free attitude with their diversified design details. In the new season, function and protection gain constant attention, which is fully explained by Anorak and the lining worn outside. Recreating the classic is also a key design direction. Either the deconstructed mid-length style or the improved MA-1 jacket keeps the classic and blends with the aesthetics of the new generation. In addition, the quilted shirt and vest also draw much attention, which proves the importance of layered match and becomes a non-negligible direction.
The Fluffy Appearance -- The Silhouette Trend for Women's Puffa Jackets
Influenced by the challenge and anxiety brought by the NCP, people will attach more importance to safety, comfort and practicality of clothing. Thus clothing will also add more loose yet steady structures to meet people's demands. In A/W 21/22, puffa jackets will take on a fluffy look, with different waisted forms to show the importance of the well-fitting silhouette and accessories. Tonal set, A-line silhouette and the half-open neck will focus on the loose structure changes.
Key Items -- The Trend for Men's Sportswear
In A/W 20/21, men's sports items feature the minimalism and functional details. The extreme simplicity displays the "less is more" wearing experience. Due to the rapid deterioration of the climate and environment, items in this season aim to save social resources and encourage consumers to support sustainable development. The item explores the improved design of outdoor styles, and focuses on durability and transseasonal wearing. The function of fabric needs improvement to adapt to flexible cutting and strengthen the recycle value. Besides, the layered match is also a key design point for outdoor styles.
Return of Exquisite Set -- The Silhouette Trend for Women's Knitwear
In Pre-Fall 2021, different from emphasizing comfort in previous seasons, the knitted set returns back with a refined and fine style. Influenced by the surrealism, design elements blended with knitted items in the 1930s, so the elegant and individual set appeared at that time. Although the knitwear set is simple, it well combines female elegance with independence. In Pre-Fall 2021, the knitwear set will pay more attention to the well-fitting lines. The comfortable and elastic knitted panel makes the style waisted and inclusive. The smartly used melange yarns and redesigned classic patterns renew and rejuvenate the retro knitwear set, and create refined, simple and modern sets.
Rejuvenate -- The Silhouette Trend for Men's Denim Jackets
The workwear style and the casual denim items never fade. Comfort and wearability are key points of men's denim jackets for A/W 20/21. Changeable silhouettes explore the evolution and integration of different elements. The loose truck jacket blends with voluminous designs on the main body and sleeves. The shirt-style denim jacket pays more attention to the meticulous cutting and design to enhance the charm. The hooded denim jacket uses eco-friendly washing craft to create styles with a unique design sense. The fur collar is applied to the borg collar denim jacket, quite layered. Various silhouettes and crafts innovation gradually blur the original look and create unique denim looks.
Overturn Convention -- The Silhouette Trend for Women's Denim Outerwear
Familiar styles often bring a comfortable feeling, and vintage style sweeps this season. Modern techniques recreate and reinterpret classic styles, and endow denim items with charming silhouettes. With the increasingly stricter requirements for clothing, the multifunctional style and neat details are combined, quite popular. Designers constantly use new forms which are totally different from conventional appearance to recreate classic denim jackets.
Fresh -- The Silhouette Trend for Women's Dress of The Young Lady style
In high summer, there are many silhouettes for young ladies. The sweet and fresh style normally has no exaggerated looks, and focuses on practical design technique on placement. The light A-line dress is a salable silhouette in high summer. Influenced by the French retro style, the square collar, tea dress and the waisted silhouette will be fashion vanes of dresses' silhouettes.
The Boxy Fashion -- The Silhouette Trend for Men's Jackets
Jacket is the common outerwear in modern life. The fashion leisure jacket is especially the focus of designers. Currently, the loose boxy jacket becomes the key silhouette, because it combines functionality with practicality. In this season the pursuit of individuality remains the main factor of consumption. The simple boxy hooded baseball jacket becomes the hottest, and the boxy workwear jacket also gains attention. Besides, the functional voluminous jacket is also a development direction for S/S 2021.
Free Sports -- The Silhouette Trend for Women's Sportswear
As consumers pay more attention to health and exercise at home, products' versatility and expansion of service cycle are more important. Female consumers hope to show the figure while taking exercise, especially the upper abdomen. Ergonomic unibody knitting technology is combined to create functional and personalized items. Different items are created for different exercises. The service cycle of products focus more on sustainability and whether the fabric is healthy to human body. Technical methods, unsalable stocks and recreation of fabrics can be adopted to reduce the resource waste.
Diversified Denim -- The Silhouette Trend for Girls' Jeans
This season denim will focus on practicality and comfort. Eco-friendly washing and retro distressed look re-create the classic style. Flares, high-waist styles and loose pants return. Straight trousers replace skinny pants. Color-blocking, revers and gathered-ankle design refresh denim silhouettes and create avant-garde looks.
Rebellious Song of Freedom -- The Silhouette Trend for Men's Leather Clothing
Bold and unconstrained millennials have their own ideas and unique attitudes toward life. "It's hard to define." is a compliment to individuality in today's youth culture. Influenced by rock, subculture and rebellious ideology, the attitude of self-loyal youngsters who refuse to be defined takes on the fashionable and interesting aesthetics externally. Lots of street elements like asymmetry, collage, mix & match appear in classic items. Clothing brands also need to break the boundary of silhouette design and style positioning, and echo the "No need for definition" of youngsters in an inclusive attitude.
Self-declaration -- The Silhouette Trend for Women's Suits
With the awakening of women's self-consciousness, confident and financially independent women have become the indispensable backbone of the society. They play important roles in the workplace and at home. For clothing, in 1966 when feminism hadn't been enlightened, Yves Saint Laurent boldly pioneered the neutral style and designed the first Le Smoking for women. Currently, feminism returns and becomes heated, so this kind of suit has become an important trend in womenswear because it represents the image of independent women in the new era. Based on previous seasons, silhouette changes will integrate with soft, crisp and well-fitting silhouette, thus the confident and nonchalant appearance can display the elegant and sophisticated beauty of women in the new era.
Fighting The Plague -- The Comprehensive Silhouette Trend for Menswear
In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.
Fashion for All Genders -- The Silhouette Trend for Kids' Puffa Jackets
The neutral style is prevailing. Blurring the gender limit and eliminating stereotype gradually become the trend. Puffa jackets for A/W 20/21 weaken the gender boundary, emphasize the simple silhouette and unique details, and draw inspirations from overcoats and jackets to create diversified and fashionable items.
Soothing and Healing – Women's Sportswear Trend
The outbreak leads us to realize the importance of improving our own immunity. During the outbreak, people have to stay at home, and they have plenty of time but nothing to do. Thus some indoor sports like yoga and meditation gain much attention, and their unique fabrics and comfort also draw much attention.
Truck Jackets -- The Silhouette Trend for Men's Denim Jackets
Truck jacket has been popular around the world, and become the most representative denim jacket. In A/W 2021, the truck jacket takes on a retro but avant-garde style. The loose silhouette makes a sharp contrast with the well-fitting short silhouette. Color-blocked and printed well-fitting truck jackets display the concept of environmental protection. The waisted short silhouette is superior. In this report, we emphasize to carry out sustainability through acid pickling, digital technology and reuse of unsalable fabrics.
Simple and Neat -- The Silhouette Trend for Women's Leather clothing
From the earliest SOHO to current indoorsman, solving problems without going out has been the dream of many people. The desire for solitude and self-tranquility and freedom has led to a casual and simple lifestyle that people pursue a comfortable life and also care about entry luxury taste. They wear simple and neat semi-formal clothing during work, and choose sports styles when leisure. They pursue individuality, and also make good use of using modern technology and household fashion to make life more exciting and freer. This kind of consumers has a good fashion taste and has a higher demand for daily items. Simple, neat and light clothing are versatile, unique and subdue, which are just what they need.
Pragmatism -- The Silhouette Trend for Women's Shirts
The textile industry enters a temporary downturn due to the outbreak. Material manufacturers, brands, wholesalers hope to relieve financial through new media or live streaming. Rational consumers are growing, and practical items will become more popular. After the outbreak, consumers will favor the simple and basic items. The shirt is the representative of pragmatism, and "transboundary item" is the new design concept. So consumers will choose simple and basic styles.
Forging Ahead -- The Silhouette Trend for Men's Jackets
With the improvement of people's living standards and consumption awareness, it has become an important trend to escape from the city and embrace nature. Currently, we have to stay at home because of the outbreak, and it's a good time to learn and recharge ourselves. And we can also know about how to travel outdoors responsibly and to be more fashionable when wearing outdoor clothing. A comfortable jacket is key to outdoors. The hooded jacket, the pullover jacket and the stand-collar jacket combine the neat cutting with rich colors, bringing more diversified design language to jackets.