Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Sexy Summer -- The Silhouette Trend for Women's Swimsuit
The sexiness in summer allows swimsuit to pay more attention to the basic silhouettes. More colors and details renew the items and attract consumers. These bold styles and detail designs better fit the body and satisfy the needs of different body shapes.
Practicality and Versatility -- The Silhouette Trend for Men's Swimwear
Facing with the challenges of economy and climate, practicality, comfort and versatility have become the key factors of clothing. People's rising pursuit of life quality and the popularity of casual vacation style allow men to pay more attention to the cost-efficiency. Swimwear which is suitable for both beach and other occasions is emerging.
Cross-category Swimsuit -- The Item Trend for Women's Swimsuit
Consumers have realized the environmental influence brought by throwaway fashion, and the traditional swimsuit is not suitable for seaside and swimming pool. Thus, functionality is added into swimsuit to allow it to be worn in daily lives. The improved practicality redefines the function and value of swimsuit.
Chic and Multifunctional -- The Silhouette Trend for Women's Swimwear
As consumers are more aware of sustainability and the impact of throwaway fashion on the environment, swimwear focuses on multiple uses again. Consumers seek investment pieces to not only transcend seasons, bu also transform from beach-to-bar and pool-to-street styling.
Beach Party -- The Silhouette Trend for Kids' Swimwear
The unstable society makes our life changeable, and S/S 2021 swimwear takes on various silhouettes. Swimwear is not just a functional item. Its lavish designs and silhouettes fully cater to people's pursuit of comfortable and free items. Swimwear is necessary for high summer.
Everlasting Classics -- The Silhouette Trend for Men's Swimwear
Vintage defines the S/S 2021 men's swimwear style. Retro color-blocking, prints and silhouettes show newness. Preppy style in the 1990s and sailing themes keep inspiring men's swimwear. Symbolic primary colors in blocked patterns display this theme. Retro piping and side stripes inject novelty into sports shorts, showing the charm of 1970s vintage beach. More and more urban stylish men favor five-inch baggies. The solid, loose and short inseam shorts are advised. Board shorts return back with the shorter fitted silhouette, neat colors and simple prints. Retro feel is integrated into sporty cutting, and bold geometric prints renew the semi-formal style.
Freedom -- The Silhouette Trend for Women's Swimsuits
With the boundary between sports and leisure and the boundary between life and work get blurred, sportswear is no longer exclusive to gyms and swimsuit is no longer limited to beaches. Consumers pay more attention to comfort, utility and simplicity. In addition, values of young consumers tend to be self-identification and self-pleasure. Free stretch is not only the choice of the body, but also the psychological need. The pursuit of beautiful body makes feminine style become particularly important, which is reflected by triangle bikini, wired bikini and low v-shaped swimming trunks. Soft and fluent cutting, exquisite purfle and subtle decorations are also key details to show femininity.
One-Piece Swimsuit -- 2020 S/S Silhouette Trend of Women's Swimsuit
Not like bikini, one-piece swimsuit is sexy and elegant.
2019 S/S Women’s Swimwear Silhouette Trend--Retro One-piece
Echoing the retro ready-to-wear trend, practical one-piece swimsuit is favored because it is slim-fit and can pair with ready-made garments. Strapless and corset one-pieces are classic.