Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Retro Street Fashion -- The Silhouette Trend for Men's T-shirt & Sweatshirt
Sweatshirt and T-shirt are two important categories to develop in every season. Polo shirt presents an uptrend in the young market. Different from crew and hooded styling, the collared design of polo shirt provides more possibilities, and its retro temperament is loved by young consumers. Volume mid-sleeve T-shirt has also been a more important item for layering. Besides, mid-sleeve hoodie meets the needs for mixed-and-matched layering; the high-street feeling of zip-front hoodie presents elevated qualities.
Advanced Fashion -- The Silhouette Trend for Men's T-shirt & Sweatshirt
Super comfort is the mainstream of this season, and comfort-oriented homewear becomes the key item, which satisfies multi-occasional and unisex requirements. Advanced mix & match fitted high-neck pullover and basic languid sweatshirt with oversized silhouette can both easily realize the cross-seasonal concept. Street functional elements are applied on basic styles to increase the practicality and functionality.
Rebirth of Classics -- The Silhouette Trend for Men's Polo Shirts
Originally Polo shirts were worn by aristocrats when they played Polo. Later, the Polo style was applied to other sportswear and even casual wear, so it was also called as golf shirts or tennis shirts. It was tennis player Rene Lacoste who really came up with the modern polo shirt. He launched his own polo shirt brand, Lacoste, in 1933. In 1971, tennis player Ralph Lauren introduced Polo Ralph Lauren, a casual product line, and used the Polo logo. For the next 20 years Polo flourished, beating out Lacoste to become the iconic Polo shirt brand. Nowadays, Polo shirts are suitable for a wide range of occasions. In S/S 2021, Polo shirts take on a young and fashionable new business style in terms of collar change, different materials, colors and patterns on the collar.
New Business- The Silhouette Trend for Men's POLO Shirts
The POLO shirt for men is classic, quiet and calm, but seldom favored by young fashionistas. As younger consumers grow, the traditional business POLO shirt has been gradually changed. In S/S 2021, some classic elements of business POLO shirts are optimized and added into the well-fitting silhouette. Some elements of fashion leisure are combined, such as sportif patterns, color-blocked lines and tapes with brand logo. Based on the classic and well-fitting silhouette, these elements add much novelty to business POLO shirts, and bring a new business style.
New Gentlemanism-- The Polo Shirt Silhouette Trends for Menswear
The polo shirt will be the key item of 2021 S/S. The polo shirt is not only the professional clothing of tennis and polo any more. After the style released by Polo Ralph Lauren is popular to become the teiban, sales volume of the polo shirt is higher because of its simple lines, well-fitting silhouette and the combination with sportif style. The attention is the polo shirt made in knit fabric will attract new consumers due to its breathable and moisture-wicking feature.
2019 S/S Silhouette Trend for Menswear -- Stylish Polo Shirt
Oversized half-sleeve polo shirts can be worn alone or layered over a long sleeved T-shirt, ideal for young fashionistas. Color-blocking design is frequently used, teaming with letters for a causal and chic aesthetic.