Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Return to a Simple City -- The Silhouette Trend for Men's Jackets
Better city brings us a better life, but also causes several health risks. And relaxed sport draws much attention, because it consumes less physical energy, require low skills and needs flexible time. It balances between the city and people. Jackets bring simplicity and comfort back to S/S 2021.
Urban Relaxed Sport -- The Silhouette Trend for Women's Leather and Fur Clothing
With the rise of utility, urban consumers shift their focus from fashionable looks to versatile durable items and pay more attention to multifunctional and multi-occasional items, thus further blurring the boundary between leisure style and commute style. Designs should be multi-occasional to meet modern women's needs.
Realistic Utopia -- The Silhouette Trend for Women's Trench Coats
In the post-coronavirus era, people want to take a short trip, which drives the rise of outdoor style and functional practical style. This season trench coats will pay more attention to outdoor elements and emphasize the dramatic proportion, contradiction between large structures and small details, the contrast between long structure and short structure, thus displaying the discrepancy between reality and inner world. The conflict between real and ideal life makes utopia emerge in a more realistic form.
Protection in Summer -- The Silhouette Trend for Women's Sun-Proof Clothing
Functional and fashionable sun-proof clothing is inspired by ready-to-wear jackets and mid-length trench coats. Shirring on the waist, color-blocking and mixed materials make the sun-proof clothing more exquisite.
Everlasting Classics -- The Silhouette Trend for Men's Swimwear
Vintage defines the S/S 2021 men's swimwear style. Retro color-blocking, prints and silhouettes show newness. Preppy style in the 1990s and sailing themes keep inspiring men's swimwear. Symbolic primary colors in blocked patterns display this theme. Retro piping and side stripes inject novelty into sports shorts, showing the charm of 1970s vintage beach. More and more urban stylish men favor five-inch baggies. The solid, loose and short inseam shorts are advised. Board shorts return back with the shorter fitted silhouette, neat colors and simple prints. Retro feel is integrated into sporty cutting, and bold geometric prints renew the semi-formal style.
New Fashion -- The Silhouette Trend for Boys' Puffa Jackets
Boys' puffa jackets in A/W 21/22 continue creative designs of last season, and also update fashionability and warmth. Half-open sweatshirt style, baseball jacket style, long overcoat style and shirt-style puffa jackets enrich silhouettes. Color-blocking and splicing bring new designs and renew the shape of puffa jacket.
Running -- The Design Capsule of Men's and Women's Running Wear
Cancelled or postponed marathons, postponed Tokyo Olympic in 2020 and other cancelled events have never dampened the enthusiasm of runners. Besides, sports-inspired consumers demand for highly adaptive and functional durable styles. This trend is essential to shapes and fabrics. Multifunctionality of the item stands out. Temperature-controlling function is a must. Contrast colors should be cautiously used, and all-over color blocks create superior and adaptive aesthetics, reflected by contrast seams and trimming. Core styles also include modular base-layers of men's running wear. Base-layers are functional, convenient for movements and fit for layered match.
Avant-garde New Fashion -- The Silhouette Trend for Women's Knitwear Sweatshirts
Gen Z who grows up with the Internet and digital age pursues individuality, has their own personalities, and advocates avant-garde looks. Fashion leisure style and avant-garde fashion brands create statement-making items for Gen Z. As a key item, sweatshirts in the new season blend with gorgeous colors, different fabrics of similar thickness, and contrasting accessories to create chic sweatshirts, further highlighting the vitality and individuality of Gen Z.
Home Vacation -- The Silhouette Trend for Women's Underwear Sets
Influenced by the pandemic, consumers change the way of holidays because of not only the attention to health and environment but also the finance. Holidaymakers prefer the restorative vacations not far from where they live. Underwear sets also gain much attention. Retro underwear gets simplified, and fashion items also absorb the design elements of fitness wear. Comfort runs through all underwear, and simple versatile shapewear is popular with the young market. Practical value and end use are priority.
Key Items -- The Trend for Men's Sportswear
In A/W 20/21, men's sports items feature the minimalism and functional details. The extreme simplicity displays the "less is more" wearing experience. Due to the rapid deterioration of the climate and environment, items in this season aim to save social resources and encourage consumers to support sustainable development. The item explores the improved design of outdoor styles, and focuses on durability and transseasonal wearing. The function of fabric needs improvement to adapt to flexible cutting and strengthen the recycle value. Besides, the layered match is also a key design point for outdoor styles.
Cool Summer Days -- The Silhouette Trend for Boys' Shorts
As an important item in summer, shorts are indispensable for boyswear. For silhouettes, practical workwear shorts are popular; slit sports shorts are retro but chic; mock-layered shorts are athletic and street; suit shorts are serious and formal; beach shorts are full of a summer vibe. So S/S 2021 will be passionate and colorful.
Microbeam Horizon-- The Silhouette Trend for Girls' Dresses
In S/S 2021, with the popularity of designer style and the workwear style, people will pay more attention to individual design and cutting, so the important feature of this background is the coexistence of sensibility and personality. The S/S 2021 will focus on nonchalant cutting, exaggerated hemline and outdoor sports style dresses.
The New Interpretation of Conventional Workwear -- The Silhouette Trend for Women's Leather
First seen in the mid-18th century as protective clothing for work, workwear is made of durable fabrics with pockets designed to hold tools. With the development of times and the change of working environment, the workwear fabric has become lighter and thinner, and other styles like shirt outerwear have also appeared one after another. Workwear is equipped with a strong neutral style and simple looks. It is dedicated to utility and less decorations, which conforms with current trend of the minimalism and comfortable life. It is versatile and suitable for various occasions.
The Cropped Silhouette -- The Silhouette Trend for Women's Sportif Top
In S/S 2021, sports-oriented consumers pursue durable and individual design and skin-friendly products on the premise of health. They like simplified consumption, so they will choose multifunctional items. Producers need to promise the comfort of items and focus on functionality and practical details. So the light undershirt and basic items will emerge. Fabric with a naked feeling brings an unconstrained flexible sense and a skin-friendly feel, and it can shift between work and sports.
Gathered-ankle Style- The Silhouette Trend for Men's Pants
Gathered-ankle pants have a design sense because of the gathered leg opening. The wide and narrow line changes display the tensile force of the style. And the popular pants become one of the hottest silhouettes in A/W 20/21 because they are practical, cosy and versatile. The loose silhouette is the key development direction. Denim gathered-ankle pants focus on environmental protection. Gathered-ankle pants with spliced side seams have a stronger high street sense and will lead the retro style in this season. Camouflage gathered-ankle pants come back with the creative design, and become the hot silhouette in this season.
Hidden Softness- The Silhouette Trend for Womens' Shearling
Softness and delicacy will be next dominant trends. Seeking beauty and balance in the seemingly contradictory combination and design is a real response to the polarization of social demands. The simple and sophisticated items still have the elegant and romantic silhouette, and are added by more neutral and sports details, expressing the criticism of stereotypes and a desire to break the convention.
Fashion- The Silhouette Trend for Women's Sweatshirt
There is no doubt that the sweatshirt is the most popular item in a year. It is comfortable, versatile and fashionable. In S/S 2021, there are two kinds of sweatshirts of the leisure style and fashionable brands. The first one is the new sweatshirt which is created by splicing, texts and popular fabrics based on the conventional leisure and fashion. And the other is the practical, comfortable and daily sweatshirt.
Lightsome and Fast- The Silhouette Trend for Mens' Trousers
The sportif style is the unfailing topic in fashion industry. Compared to the professional sportswear, the athleisure wear which is daily and sportif becomes the necessary item. In S/S 2021, the athleisure trousers are still hot and become the popular silhouette of many brands and catwalks. Combining with the heated environmentalism, renewable materials and functionality, trousers in this season are pretty functional and high-street, and become one of the most popular styles.
Unbounded Elegance- The Silhouette Trend for Women's Fur Overcoats
In A/W 20/21, the romantic temperament of new females updates the minimalism. The soft texture and the fluent cutting bring the different fashion and warmth to the overcoat. Apart from the vague boundary of leisure style and commuting style, exquisite details and the retro sense are still key points of the trend. The suitability for many occasions needs to be considered in the design to cater to the lifestyle of modern females. The wide-shoulder extends from S/S to A/W. The waisted detail weakens the aggressive sense and adds softness.
Just Going Forward -- The Silhouette Trend for the Parka
The parka is made of animal fur, and it includes three parts - the fur collar, outer part and lining. Linings are made of fur, and outer parts textile fabrics. With the trend of utilitarianism and futurism, the parkas and high-end ready-to-wear garments are closely combined. More modules and functional details are incorporated in the structures to interpret the new futuristic themes.
Women's Trousers -- The silhouette Trend for Women's Pants
For A/W 20/21, fashion functionality is the driving force, and it will be more prevalent in womenwear markets. Color blocking on the inside sporty functional pants adds newness. Functional pockets and sweat pants exhibit the combo of wearability and innovation.
Vibrancy -- The Silhouette Trend for Women's Sweatshirts
This reports mainly include the pocket sweatshirt, mid-length loose sweatshirt, high-neck sweatshirt, crew-neck sweatshirt, hooded sweatshirt and cropped sweatshirt.
Street Aesthetic -- The Silhouette Trend for Women's Track Pants
For S/S 2021, consumers' desire for exercising provides new challenges and commercial opportunities for product designing. The core items need to elevate the exercising experience and provide individualized qualities. The functional and athleisure pants such as leggings, cycling shorts and sporty pants are the prefect transitional item to showcase the new street aesthetic.
Sporty Styling -- The Silhouette Trend for Women's Leather and Fur
Athleisure gains traction. For the new generation of consumers, mixing, playfulness, innovation, and health are emphasized. So brands put emphasis on the combination of outdoor exploration and urban life for utility and comfortable items. For A/W 20/21, youthful and transseasonal items blur the boundaries between sports and fashion.