Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Handsome Going-Out Outfit -- The Silhouette Trend for Men's Overcoat
Men’s overcoat hits the market with brand-new silhouettes. With the popularity of powerful wide shoulders, H-line overcoat become an important direction. Deconstruction is also introduced into the design of overcoat. Suit-inspired overcoat is more rejuvenated; navy style and preppy style have been the hot topics in Fall/Winter 23/24.
Retro Street Fashion -- The Silhouette Trend for Men's T-shirt & Sweatshirt
Sweatshirt and T-shirt are two important categories to develop in every season. Polo shirt presents an uptrend in the young market. Different from crew and hooded styling, the collared design of polo shirt provides more possibilities, and its retro temperament is loved by young consumers. Volume mid-sleeve T-shirt has also been a more important item for layering. Besides, mid-sleeve hoodie meets the needs for mixed-and-matched layering; the high-street feeling of zip-front hoodie presents elevated qualities.
Thermal Performance -- The Silhouette Trend for Men's Puffa Jacket
As a must-have item in autumn and winter, puffa jacket plays an important role for many brands. Vest is filled with voluminous down to ensure both thermal performance and dressing attitude; after being used on jacket and overcoat, the shirt silhouette is also developed as a key to puffa jacket; the classic silhouette of bomber jacket is rather popular in the recent seasons; the belted long coat is much more wrapped and warm; cropped silhouette strengthens the volume of upper body and express a youthful and fashionable attitude.