Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
A New Business Era -- The Silhouette Trend for Men's Trousers
The decline of street fashion draws the design focus on the brand itself. Trousers pursue no more novel elements but adjust the ever-lasting shape slightly according to market needs. Popular styles are diversified, such as the tailored cropped trousers with turn-up hems, tapered suit trousers and high-waist floor-length loose trousers, allowing men to extend individuality.
A Casual Trip -- The Silhouette Trend for Men's Trench Coats
In 2019, urban outdoor style grows continuously, and it will take on a more obvious momentum in the post-coronavirus era. As a functional item, trench coats leave a large space for design. In addition to changes on functional fabrics, silhouettes take cues from outdoor style, and become more diversified.
City Dwellers -- The Silhouette Trend for Men's Puffa Jackets
As a functional clothing, puffa jackets are mainly basic styles. With the development of urban outdoor style and renewed designs, functional business fashion brings new highlights. From combined fabrics like corduroy and satin to color application, from upgraded silhouette to ingenious details and various quilting, from combination of function with fashion to the addition of business, puffa jackets have been a featured item for brands.
Gentleman Magician -- The Silhouette Trend for Men's Suits
In recent years, various styles are mixed, and business style is also subverted. Fused styles, innovative designs, silhouette changed and diversified details, all show a younger trend. Deconstruction and splicing of Basscoutur, layered plackets of Balmain and mock-layer of Comme des Garcons Homme Plus perfectly interpret multiple possibilities of business suits.
Voluminous Architectural Aesthetics -- The Silhouette Trend for Men's Suits
Looking at the A/W 20/21 catwalks, the voluminous architectural H-line is influencing A/W 20/21 men's business leisure suits to a large extent. The H-line suit with shoulder pads and a lengthened silhouette reflects suits are developing towards the young leisure style. The wrapped plackets, wide-shoulder, double-breasted three-button and peak lapels reveal a neat architectural feeling.
Rejuvenate -- The Silhouette Trend for Men's Denim Jackets
The workwear style and the casual denim items never fade. Comfort and wearability are key points of men's denim jackets for A/W 20/21. Changeable silhouettes explore the evolution and integration of different elements. The loose truck jacket blends with voluminous designs on the main body and sleeves. The shirt-style denim jacket pays more attention to the meticulous cutting and design to enhance the charm. The hooded denim jacket uses eco-friendly washing craft to create styles with a unique design sense. The fur collar is applied to the borg collar denim jacket, quite layered. Various silhouettes and crafts innovation gradually blur the original look and create unique denim looks.
Diversified Denim -- The Silhouette Trend for Girls' Jeans
This season denim will focus on practicality and comfort. Eco-friendly washing and retro distressed look re-create the classic style. Flares, high-waist styles and loose pants return. Straight trousers replace skinny pants. Color-blocking, revers and gathered-ankle design refresh denim silhouettes and create avant-garde looks.
Fighting The Plague -- The Comprehensive Silhouette Trend for Menswear
In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.
Fashion for All Genders -- The Silhouette Trend for Kids' Puffa Jackets
The neutral style is prevailing. Blurring the gender limit and eliminating stereotype gradually become the trend. Puffa jackets for A/W 20/21 weaken the gender boundary, emphasize the simple silhouette and unique details, and draw inspirations from overcoats and jackets to create diversified and fashionable items.
Truck Jackets -- The Silhouette Trend for Men's Denim Jackets
Truck jacket has been popular around the world, and become the most representative denim jacket. In A/W 2021, the truck jacket takes on a retro but avant-garde style. The loose silhouette makes a sharp contrast with the well-fitting short silhouette. Color-blocked and printed well-fitting truck jackets display the concept of environmental protection. The waisted short silhouette is superior. In this report, we emphasize to carry out sustainability through acid pickling, digital technology and reuse of unsalable fabrics.
Fashion Accumulation -- The silhouette Trend for Men's Puffa Jackets
The rise of Chinese fashion attracts the attention to Chinese original brands. Puffa jackets present a new fashion leisure style through diversified designs. Length changes interpret changeable styles. The stand-collar short puffa jacket employs color-blocking or spliced patterns, showing an unruly side. The functional style remains a key trend, and futuristic technical elements become new design elements. The hooded printed puffa jacket expresses fashion attitude through diverse patterns. The long puffa jacket brings more possibilities through changeable materials.
Quilting -- The Silhouette Trend for Men's Business Puffa Jackets
In recent years, puffa jackets become an trendy item. The quilted puffa jacket is a hot item for business wear with its changeable quilting. Classic style is paired with featured quilting to further drive business wear to be more casual through diversified design details. Collarless lining, lapels and half-splicing will be new silhouette trends for lightweight puffas in A/W 20/21.
Warm and Soft -- The Silhouette Trend for Men's Fleece Jackets
As the environmental awareness is strengthened, big brands gradually abandon leather and fur, and fleece jackets rise. The soft fleece fabric spun by wool or artificial wool has a fine and flat surface, and keeps the air out of the fleece, so the clothing is warm. Rich styles are displayed by abandoning the monotonous design. The loose silhouette is popular, and the boxy design is also important. The function style is still hot, and interpreted by pockets and accessories. Design details and pattern crafts present the classic clothing with a brand-new appearance.
Game of Covering and Exposing -- The Key Silhouette trend for Women's Underwear
The rise of digital culture endows the past with a strong attraction, and the retro style takes root in the fashion industry, laying a comfortable foundation for innovative designs. The value and durability are always the core of knitwear. As sustainability becomes urgent, the focus of design is on delicacy instead of more. All items need to cater to our body, convenient for home and outdoors. And the item fit for various occasions will be the focus.
Fashionable Gentlemen -- The Silhouette Trend for Men's Jackets
As the working environment is getting more and more flexible, the casual formal suits will definitely be a mainstream. Under the influence of sports, the comfort of sportswear is perfectly integrated with business wear, so the meticulous business wear is updated and more casual looks are created. The versatile boxy jacket with a turn-down collar or the borg collar jacket mainly adopt light technical fabrics and advanced fabrics in A/W 20/21. The shirt-style jacket is classic, light and convenient, and the focus is on pockets. The baseball jacket abandons the previous preppy style and the street fashion sense, and becomes versatile. Based one the classic silhouette, the advanced fabric and sports fabric are adopted to update the baseball jacket.
Denim -- The Silhouette Trend for Men's Denim Jackets
The street style is still popular in menswear, and the retro style gains more and more attention. Under this background, denim makes a slight change in silhouette. In A/W 2020, denim adopts the hot oversized silhouette. Pockets are strongly practical and decorative, which is fully reflected by overshirt jackets. And the pocket also presents multiple applications of workwear elements in shirts. Without silhouette change, design details, the wash craft and digital technology display the classic clothing with a brand-new look.
Japanese Magazine Style -- The Silhouette Trend for Women's Overcoats
The Japanese magazine style is from Japanese female makeup which adopts mainly warm colors to be fresh and healing. Therefore, Japanese clothing collocation also tends to be warm tones and pays attention to the simple but layered effect. Photos in magazines such as JJ and Lee prefer portrait photos that are close to life. With the fresh and elegant tones, the entire look is very comfortable and warm. As people pursue Japanese magazine style, the Chinese market will also be affected by the Japanese magazine style in the next season, and will absorb elements of bright mid-length overcoats in Japanese magazines, showing the unique silhouette flavor in line with Chinese overcoat aesthetics.
The Journey of Denim -- The Silhouette Trend for Men's Jeans
Jeans are a hundred years old, but they still look young. Their vitality and changeable styles make them ever-lasting in the fashion industry. Jeans have come a long way from the workers' uniform to the symbol of youthful rebellion, then to the high fashion item. And its invention is also quite interesting.
Charming Gentlemen -- The Silhouette Trend for Men's Suits
The reason why suits are ever-lasting is that it has deep cultural connotations. The mainstream culture of suit is always considered to be cultured, educated, gentlemen and prestigious. This season, mock-layered suits, well-fitting suits with one button, check suits with two buttons and wide-shoulder suits with peak lapels display the multiple applications and clothing collocation of suits in business and daily occasions, breaking the stereotype.
Sweatshirts- The Silhouette Trend for Women's Sweatshirts
The versatile sweatshirt is simple, warm and comfortable. Currently consumers pursue price < product value, so sweatshirts are various based on the basic silhouette. The POP trend team focuses on the current market form and problems, analyzes and summarizes the selling points of future sweatshirts according to POP's internal resources and the latest market information. Illustrations are made from the new round collar, stand collar style, high-neck sweatshirts, basic hooded style, mid-length sweatshirts, elements of outdoor jackets, and creative sweatshirts.
Suits- The Silhouette Trend for Women's Suits
According to latest domestic market dynamics, the S/S 2020 four fashion weeks, and hot items of star and bloggers, suit will be the next popular outerwear item. This report abandons regular suit styles, and collects novel designs of suits from perspectives of the waist, the shoulder line, plackets, the neckline and fabric change of basic styles. These creative suits provide novel styles for the avant-garde fashionable brand, the athleisure style, the lady style and the young lady style.
Lethargic and Comfortable Time- The Silhouette Trend for Women's Puffa Jackets
With the change of trends for A/W 20/21, silhouette, fabric and crafts of women's puffa jackets are also gradually changing, which present a comfortable texture. Loose and retro puffa jackets with lapels, the lethargic shawl collar, the combination of leather and fur, and attached panels are renewed by designers.
Fashionable Adventure- The Silhouette Trend for Men's Jackets
The jacket, as the most common style of men's outerwear in modern life, is usually the focus of designers. Outdoor style jackets provide much room for designers to play. Currently, the slight outdoor style becomes a trend. It is suitable for daily commuting. And its utility and functionality drive more and more people to choose the jacket with both outdoor function and fashion. In this season, individuality is still the main factor influencing the market. Fleece outdoor jackets with a stand collar become the hottest jacket style. In addition, the voluminous outdoor jacket with a stand collar becomes the main development direction with its utility and design sense.
Gathered-ankle Style- The Silhouette Trend for Men's Pants
Gathered-ankle pants have a design sense because of the gathered leg opening. The wide and narrow line changes display the tensile force of the style. And the popular pants become one of the hottest silhouettes in A/W 20/21 because they are practical, cosy and versatile. The loose silhouette is the key development direction. Denim gathered-ankle pants focus on environmental protection. Gathered-ankle pants with spliced side seams have a stronger high street sense and will lead the retro style in this season. Camouflage gathered-ankle pants come back with the creative design, and become the hot silhouette in this season.