Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-12-31 106099
Function Improvement -- The Silhouette Trend for Men's and Women's Skiwear
Escapism still remains in A/W 21/22, people are running toward nature under this outdoor trend. The rising skiing heat attracts more and more rookies and they expect to purchase durable and highly cost-effective products. High-quality fabrics and silhouette structures are the noteworthy points, fashion is also essential. Colors, patterns and silhouette should present the functions overpass clothing's.
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2020-12-11 134128
Entry Lux Equipment-- The Silhouette Trend for Fashionable Skiwear
Skiing has been a luxury sport in a sense for its participants needs plenty of money and time. Thus in the view of most Chinese customers, skiing is an aristocratic sports just like golf and polo, which set up a customer base for luxury brands' import. With the influence of corona virus, those skiing lovers who used to go to Japan, Korean and Western countries chose to go skiing in high-end domestic ski resorts. According to the data of Ctrip, the room rate of domestic hot hotels near ski resorts is increased by 60% in December while these hotels are full up on snowy days. Along with the raise of skiing, luxury brands like Dior and Chloe launched out skiwear series and entered the professional sports field this November. Both artistic and protective performance should be stressed to earn skiing lovers' hearts for luxury brands.
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2020-08-27 134726
Winter Fashion -- The Silhouette Trend for Men's and Women's Ski Suits
Products which protect people during skiing will relieve people's fear and earn trust. Ski jackets can be made of Gore-Tex, 100% recycled polyester to be more breathable and water-proof. Both functionality and fashion are important. The waisted ski outerwear and lightweight one-piece ski suits can better flatter the figure and win more consumers.
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2020-07-31 109250
Outdoor Fantasy -- The Silhouette Trend for Men's Puffa Jackets
Updated puffa jackets are necessary for autumn and winter. Ergonomic structures and enhanced functions display the new fashion of outdoor leisure style. Puffa jackets mix with sweatshirts' silhouettes, and the pullover design is more protective. Mock-layer renews puffa jackets, with double-layer protection and detachable details to be more practical. Cape silhouette is noteworthy. Buckles and modular designs interpret the protective function.
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2020-07-23 142648
Realistic Utopia -- The Silhouette Trend for Women's Trench Coats
In the post-coronavirus era, people want to take a short trip, which drives the rise of outdoor style and functional practical style. This season trench coats will pay more attention to outdoor elements and emphasize the dramatic proportion, contradiction between large structures and small details, the contrast between long structure and short structure, thus displaying the discrepancy between reality and inner world. The conflict between real and ideal life makes utopia emerge in a more realistic form.
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2020-04-13 139438
Ice Age -- The Special Trend for Men's and Women's Ski Suits
As the impact of the environmental crisis gradually becomes more urgent and obvious, high intensity is the key design requirement of the ski theme. Carbon fiber, recycled nylon and graphene fibers can face the extreme environment and drive the development of sustainability. Vollebak's extreme thermal outerwear is made from dyneema yarn, which is 15 times stronger than steel and gets stronger in colder weather. Thus ski items need to adapt to severe weather, take toughness and durability as the top concerns, and combine protection with lightness and flexible elasticity.
