Smiley, which has been popular for more than 50 years, was designed by the free designer Harvey Ball for Massachusetts co-insurance company in 1963. It was a badge produced to stimulate workers. Then The Smiley Company was founded, which specialized in selling the right to use this smiling face. And now, it has become the best representative of fashion. The reviving optimism in 2021 makes Smiley becomes one of the key symbols of joyous design. At the same time, the strong appeal and attraction of this pattern make it easy to be accepted. This report will mainly introduce the Smiley recreation of Chinatown Market, Cactus Plant Flea Market, Drew House and KAPITAL, which have designed multiple popular items. Designers apply this eye-catching and friendly smiling pattern on young avant-garde streetwear through multiple crafts.
Smiley, which has been popular for more than 50 years, was designed by the free designer Harvey Ball for Massachusetts co-insurance company in 1963. It was a badge produced to stimulate workers. Then The Smiley Company was founded, which specialized in selling the right to use this smiling face. And now, it has become the best representative of fashion. The reviving optimism in 2021 makes Smiley becomes one of the key symbols of joyous design. At the same time, the strong appeal and attraction of this pattern make it easy to be accepted. This report will mainly introduce the Smiley recreation of Chinatown Market, Cactus Plant Flea Market, Drew House and KAPITAL, which have designed multiple popular items. Designers apply this eye-catching and friendly smiling pattern on young avant-garde streetwear through multiple crafts.