The romantic and sweet denim style showcases the femininity and romance of women through the handling of details, colors, and cuts. It not only continues the traditional denim elements but also incorporates some feminine characteristics, making the overall style more gentle, sweet, and feminine. Soft and textured denim fabrics, such as delicate denim cotton, are usually chosen for materials to meet women's comfort needs. The focus on cutting lies in highlighting the curves of women, emphasizing the waistline and decorating the leg lines. For example, a slim and slightly loose cut is used to emphasize the curves of the waist and hips. At the same time, softer and more romantic colors like light blue and pale green are chosen. Cute decorative details such as bows, lace trims, and pearls are added to denim clothing to enhance the romantic feeling.

AIVEI shows a romantic, sophisticated, fashionable and dynamic style. It provides office ladies with vigorous and elegant clothing. Soft lines and graceful silhouette depict the elegant and sophisticated side of females. Classic design elements mix with current fashion to present a unique fashion style.

JORYA, a sub-brand of XIN HEE CO.,LTD, is founded in 1992. It well blends fashion with classics and creates high-quality exquisite clothing. Its products include JORYA clothing, costume haute couture, gowns and accessories. JORYA has a unique understanding of femininity, and displays female charm via extreme design and concepts.