The background story of the brand Patou is as fascinating as its collections. As a socialite who traveled the world at that time, Jean Patou's works were sought after by socialites and celebrities, earning him the title of "sportswear designer" and marking a revolution in women's fashion. His creations embraced the innovative fashion imagery of the early 20th century, which included bikini swimsuits, t-shirts, jeans, and sneakers. Patou has always pursued attention to detail, continuously researching new fabrics and production processes, and winning with innovative designs and quality. Today, Patou stands as a benchmark brand in the fashion and beauty industry, continuing to lead fashion trends and stay at the forefront of the times.

The society and the world of work are showing more attention to female issues. Fashion commutewear has been one of the hottest trends. Calmness, restraint and intellect are at the heart of modern women who pursue commutewear and minimal fashion. Commutewear displays the confidence and smartness of career women through fashionable, minimal and intelligent designs. Knitwear for fashion commuters puts emphasis on quality and fine details, such as stitching, patterns and techniques.

Patou is a French designer brand established in 1914, pushing for changes in women fashion. As an esthetician and fashion forerunner, Jean Patou designs minimal and fashionable evening dresses. His first sportswear product stood out as well. In 2018, LVMH announced the acquisition of Patou and appointed Guillaume Henry as Patou's current creative director. Henry retained the practical and lively style of the brand, which greatly shows the "French temperament". The F/W 22/23 collection, inspired by many "Patou Girls" who live in the Patou's fantasy world, develops a modern design. French fashion generates vitality in the sexy items that clearly depicts models' bodies.