The new home clothing products for Spring/Summer 24 from major domestic brands have been launched one after another. The traditional form of T-shirt and shorts pairing emphasizes their functionality for external wear and adaptability to multi scene switching. In addition, more and more brands are also paying attention to the design of suspender shorts. In terms of color, the healing color scheme is mainly composed of fresh and vibrant summer colors such as sky blue, light water green, romantic pink, and mango yellow. In terms of pattern design, elements such as checkered patterns, stripe combinations, and summer fruits have been widely used. In addition, there are also detailed designs for the collar, shoulder straps, pockets, and other parts of home clothing.

In this season's lingerie design, major brands have presented obvious spring elements, from colors to patterns, and even to details, all showcasing the freshness and vitality of spring. The design techniques often use lace, pleats, straps, and delicate and delicate embellishments, such as positioning embroidery and decorative woven labels. In addition, in addition to basic flowers and broken flowers, rose elements and checkered patterns also account for a large proportion in the use of pattern elements in this type of underwear.

This month, the attention to the simple and elegant styles in Europe has increased compared to the previous month, accounting for 32% and 14% respectively. The proportion of the less elegant and sporty styles has decreased. Compared to last month, the attention to new Chinese style home clothing has increased this month, with a focus on leisure and maturity. The detailed design focuses on silk and lace splicing and wrinkle removal.

The mature and sexy style lingerie market has considerable potential and appeal. As women's emphasis on their own image and clothing continues to increase, the demand for high-quality and well-designed underwear is also increasing. In terms of design, exquisite and luxurious lace, high brightness silk and satin fabrics, fine band decoration, structured appearance contours, hollowing out, deep V and other design techniques are mainly used to effectively highlight the curvaceous beauty and sexy charm of women, reflecting the brand's sense of luxury and quality.

This report analyzes the TOP list, details, and styles of popular yoga and fitness clothing in e-commerce from February to March 2024.

In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.

People's love for yoga and fitness has led to an increase in demand for yoga equipment; The fashionable design and personalized display of yoga clothing attract consumers; Comfortable fabrics and craftsmanship ensure a comfortable experience during exercise; Functional design meets diverse sports needs; At the same time, the fashionable wearability of yoga clothing makes it have a wider audience in the market. These factors have jointly driven the rapid development of e-commerce yoga clothing brands.

Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.

As an emerging trend in the fashion industry, Blokette integrates two seemingly opposing aesthetic concepts - Blokecore and Coquette - cleverly combining masculine sporty style with soft ballet elements, challenging and reshaping the traditional perception of gender boundaries in clothing matching, thus giving birth to a unique fashion expression that combines frank and carefree characteristics with subtle female charm.

Girls' swimwear has a unique competitive advantage in the market and is deeply loved and pursued by young consumers. It is known for its vibrant colors and girlish details, emphasizing the use of elements such as ruffles, bows, and three-dimensional flowers to create a fresh and lovely atmosphere. In terms of pattern design, the brand adopts techniques such as positioning printing, small fresh floral fragments, teenage fruits, and soft and vibrant dyeing, making every swimsuit full of youthful vitality and romantic feelings.

Plain cotton and linen fabrics can create a clean and comfortable home time. The refreshing and non stick fabric characteristics have a strong tolerance for girls' body shape. In addition, some girlish details and pattern decorations are added, such as bows, cotton lace edges, perforated embroidery, pleated design, floral prints, lazy plaid, refreshing stripes, etc., which are suitable for the aesthetic and home needs of most girls, Presenting a unique beauty of laziness and casualness.

The pregnancy and breastfeeding underwear series is crucial for pregnant women, taking into account the special needs of both pregnancy and lactation. Various brands have developed various details and functional designs based on these special needs, including comfortable traceless designs, sexy lace or ribbon decorative designs, designs suitable for sports wear, and shoulder strap buckle designs, front and middle buckle designs, and wrap designs that are convenient for pregnant mothers to breastfeed. This report focuses on the changes in cup size and waist circumference from pre pregnancy to post pregnancy, recommends relevant brand styles, and extracts and analyzes special categories and functional details.

This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as knitwear, shirt, camisole skirt, super shorts, and fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer collection of related brands, it can be concluded that this season's boudoir style emphasizes the use of details and materials in design. The details include exquisite and luxurious designs such as perspective layering, underwear exposure, rhinestone, lace splicing, and ruffle edge decoration. The silhouette emphasizes fitting the curves of the human body, highlighting the natural beauty of the human body, in order to create a romantic, soft, sweet, and sexy atmosphere.

Many yoga clothing brands have successively launched a series of knitted seamless yoga clothing. Regarding the market's preference for seamless yoga clothing, the reason is that consumers have increasingly prominent demands for comfort, fit, and functionality. Knitted seamless design provides a more fitting and unconstrained wearing experience, which is in line with modern people's pursuit of comfort and sports performance; In addition, seamless knitted collections often incorporate fashion elements, with innovative designs and diverse styles, attracting the attention of more fashion enthusiasts and yoga practitioners.

The Intimissimi brand emphasizes the use of exquisite craftsmanship design in its new products this season, such as the use of nude mesh to create realistic tattoo textures, geometric embroidery with modern fashion sense, and delicate floral embroidery with a spring atmosphere. In addition, cotton bottomed styles suitable for spring and summer wear, with fresh colors and a creamy texture, are also the focus of this season.

The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.

The boudoir style is a super feminine style derived from the pure desire style. Integrating lightweight lace fabric, lace lace lace, mesh and other materials into the design elements to create a new boudoir style. Unlike styles such as BALLETCORE, Sweetheart Barbie, and Valkyrie Madeline, the boudoir style focuses on overall lightness and thinness, while the silhouette conforms to the body shape with a smooth sense of body curves; At the same time, the boudoir style does not have too much delicacy and sense of regularity, but also weakens the sportiness of BALLETCORE and reduces the sweetness and cuteness of sweet Barbie. More emphasis is placed on highlighting female tension, either charming or sweet.

This month, the style of women's underwear is mainly modern and full of delicacy, with details mainly featuring nude mesh, linear structure, bead decoration, etc. In addition, embroidery with a strong spring feel has also received some attention. The design of underwear emphasizes multi-level expression and three-dimensional effects in details.

This report mainly focuses on the following four aspects to analyze the Under Armour brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.

-The demand trend of women's clothing and underwear market in the past year: -Life cycle: March, May, and October are the peak periods of underwear demand each year, while February is the period of rising demand. -Analysis of demand trend in the underwear market: The demand trend for underwear in January 2023 was at the lowest level in the past year's data, but then began to increase rapidly. Analysis shows that as the temperature rises, consumers will have an increase in demand for spring and summer underwear. In addition, shopping nodes such as Valentine's Day and Mother's Day will also drive the growth of underwear sales, stimulating consumer desire to purchase.-The proportion of lingerie category trading index in women's clothing e-commerce in the past month: From the chart, it can be seen that bras have the highest proportion of the entire lingerie category transaction index. Bras come in various styles, such as bras, seamless bras, sports bras, etc., meeting the needs of different consumers.-The proportion of the top 100 price range for women's clothing and underwear in the past month: From the chart, it can be seen that the core price range is below 100 yuan, accounting for 51%. The price range below 00 yuan is in line with the purchasing power of most consumers. When considering the balance between quality and price, more people will choose products with more affordable prices.