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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 23633

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    2024-02-23 19803

    The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Color Narration -- The Menswear Runway Analysis of Valentino

    2024-01-30 9929

    Color Narration -- The Menswear Runway Analysis of Valentino

    Valentino, who returned to Paris Men's Fashion Week after a 4-year absence, is the creative director Pierpaolo Piccioli, who has always been good at telling stories through color. This season, with the theme "Le Ciel 20.24", she focuses on the "blue" that symbolizes masculinity, reinterpreting this color tone that represents masculinity in social inertia thinking, reflecting on, breaking, and reshaping modern masculinity. He believes that color is the most direct way of expressing emotions, and thus begins his journey of color interpretation.

  • Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    2024-01-30 32961

    Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2024-01-19 33236

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

  • All Gray -- The Comprehensive Analysis of Luxury Brand

    2024-01-09 55756

    All Gray -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on Gray style clothing, mainly analyzing individual items such as knitwear, tops, and jackets. Based on the analysis of the 2023 autumn/winter collection and the 24 early autumn collection of relevant brands, it can be concluded that this season's Gray style dressing presents a variety of styles, such as cool and powerful gray suits, warm gray vests and knitwear, and clean, low saturation, minimalist and light luxury. In addition, in terms of details, in addition to conventional logo design, handmade knotting, and creative splicing, major brands are using luxurious details such as jewelry and diamonds, gradient sequins, beaded tassels, shiny stitching, and floral embroidery to make Gray style items more noble and luxurious.

  • The Fabric Analysis of Luxury Women's Shirt

    2023-12-29 34982

    The Fabric Analysis of Luxury Women's Shirt

    Based on monitoring data from the POP-FASHION fabric team over the past three months, the most popular women's fashion luxury brands for early spring and spring/summer 2024 are Jil Sander, 3.1 Phillip Lim, Valentino, and Stella McCartney. Based on the sales data of these brands on online shopping platforms and comprehensive analysis of similar products, the following data can be obtained. In early spring 2024 and spring summer 2024, the material of women's shirt fabrics is mainly pure cotton, with the proportion of viscose blended fabrics showing an upward trend, accounting for about 33%; The fabric style and texture are highest in high-density plain poplin, accounting for about 44%, interpreting a casual style with exquisite fabric texture. This report will select Jil Sander, 3.1 Phillip Lim, and Stella McCartney brands with the highest attention to provide a detailed interpretation of their key fabrics in the shirt category for this quarter.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    2023-12-28 55491

    Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    This issue's comprehensive analysis focuses on the elegant commuting style, with a focus on individual items such as dresses, shirts, and jackets. The analysis will be conducted on clothing from the 2024 Early Spring or 24 Spring/Summer collections of relevant brands. In addition to gorgeous decorations such as feathers, gemstones, and bows, details such as collar ribbons, draped fabrics, and body wraps have become important design elements for this season's elegant commuting.

  • French Commute -- The Analysis of Luxury Brands

    2023-12-06 62363

    French Commute -- The Analysis of Luxury Brands

    The 2024 Early Spring Light French Commuter Shirt combines the elegant and romantic French style with the bold and capable temperament required for workplace commuting. In terms of details, it is characterized by pattern embroidery incorporating natural elements, delicate pleated texture, and romantic ruffled edge design. In terms of fabric, emphasis is placed on the sense of silhouette or exquisite drape, so choose more poplin or silk fabrics. In terms of color, neutral or elegant tones such as white, ivory white, light blue, and beige are used for easy matching, suitable for various occasions such as leisure and office.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2023-11-29 34027

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.

  • The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    2023-11-10 40161

    The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

  • Heat Map Outfit -- The Comprehensive Analysis of Luxury Brand

    2023-11-09 9197

    Heat Map Outfit -- The Comprehensive Analysis of Luxury Brand

    This report focuses on the hot and exciting fashion trends of today, carefully selecting the following highly regarded brands and delving into their brand characteristics and key design elements for this season. Through in-depth analysis of these brands, more inspiration and creativity are provided for developing items that match the thermal style.

  • French Style -- The Comprehensive Analysis of Luxury Brand

    2023-09-19 60099

    French Style -- The Comprehensive Analysis of Luxury Brand

    French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.

  • Women's Dress -- The Fabric Analysis of Luxury Brand

    2023-09-12 41631

    Women's Dress -- The Fabric Analysis of Luxury Brand

    Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

  • Officecore -- The Comprehensive Analysis of Menswear Runway

    2023-08-23 63459

    Officecore -- The Comprehensive Analysis of Menswear Runway

    With the change of workplace culture, traditional formal attire no longer dominates the scene. Officecore, drawing inspiration from the office, combines the characteristics of professional and casual wear, exploring a modern and humorous style of dressing. It emphasizes professionalism, competence, and fashion, focusing on the tailoring and lines of clothing, and pursuing a clean and exquisite design, presenting a new commuting fashion style.

  • The Lyst Index -- Fashion’s Hottest Brands and Products Q2 2023
    Data Reports

    2023-08-02 65927

    The Lyst Index -- Fashion’s Hottest Brands and Products Q2 2023

    Lyst is an authoritative fashion shopping platform that is used by over 150 million people annually to browse, discover, and purchase products from 12,000 brands and stores. The formula behind Lyst Index takes into account the behavior of Lyst shoppers, including conversion rates and sales volume. It also includes Google search data, as well as statistics on social media mentions and engagement worldwide over the past three months.

  • Urban Commute -- The Analysis of Valentino The Luxury Womenswear Brand

    2023-07-26 29407

    Urban Commute -- The Analysis of Valentino The Luxury Womenswear Brand

    Valentino PF 2023 new product release, mainly focused on high brightness colors, with a slightly elegant style. Multiple individual designs are more versatile and practical, including suits, shirts, dresses, etc. These items complement each other with the new products, providing more layered wearing options.

  • Decorative Fabric -- The Comprehensive Runway Analysis of Menswear

    2023-07-26 12712

    Decorative Fabric -- The Comprehensive Runway Analysis of Menswear

    In the 2023 spring/summer men's fashion runway show, three-dimensional decorative fabrics trend towards everyday wear, mainly featuring bead embroidery, appliqué, three-dimensional flowers, sequin embroidery, and rhinestones. Among them, DIOR MEN's embossed eyelet decoration technique is relatively novel and has practicality and easy maintenance. Valentino's improved appliqué technique creates suits with fashionable attributes for multiple occasions. LOEWE's hot drilling technique in the same color as the bottom and Etro's fabric with all-over hot drilling patterns lead the innovation direction of decorative fabric development.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2023-06-28 52526

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.

  • The Menswear Runway Analysis of Valentino

    2023-06-21 48580

    The Menswear Runway Analysis of Valentino

    Valentino's Spring/Summer 2024 menswear collection drew inspiration from writer Hanya Yanagihara's "Una vita come tante ", with creative director Piccioli's theme of "The Narratives". This season's line focuses on classic men's suits with an overall trend towards simplicity and comfort. Flower motifs are incorporated throughout the designs, replacing the traditional placement of men's shirt collars and ties. Craft techniques are inspired by Japan's Kintsugi technique, with details featuring puzzle pieces, printing, screen printing, embroidery, and beadwork. The color palette is primarily black, white, and grey, with pops of mint green, hot pink, sandstone green, and aquamarine blue to add romance and vitality, creating a delicate yet powerful masculine charm.

  • Color Schemes -- A/W 23/24 Comprehensive Analysis of Women's Runway

    2023-06-07 64925

    Color Schemes -- A/W 23/24 Comprehensive Analysis of Women's Runway

    This article focuses on the top ten brands showcased on the 23/24 Autumn/Winter runway, including Jil Sander, Valentino, Prada, Bottega Veneta, Miu Miu, Loewe, Chanel, Christian Dior, Burberry, and Gucci. It vertically analyzes the color characteristics and applications of these brands to comprehensively guide color development.

  • The Analysis of Valentino The Luxury Menswear Brand

    2023-05-24 24338

    The Analysis of Valentino The Luxury Menswear Brand

    Valentino's 2023 Spring/Summer men's collection is themed around "Unboxing," incorporating the spirit of haute couture tailoring into its ready-to-wear designs and breaking away from traditional frameworks to showcase the essence of design. The combination of sleek silhouettes and luxurious high fashion elements presents exquisite and glamorous clothing, paying homage to the brand's couture spirit.

  • The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023
    Data Reports

    2023-04-27 70993

    The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Elegant Fashion -- The Analysis of Valentino The Luxury Womenswear Brand

    2023-04-27 20508

    Elegant Fashion -- The Analysis of Valentino The Luxury Womenswear Brand

    The Valentino 2023 Spring/Summer Collection promotes the authenticity of modern people, emphasizing the expression of the wearer's individual charm. The brand always blends innovation and tradition, seeking a balance between high-end customization and street fashion. Through clever collisions of time and space, it conveys a unique fashion attitude. By expressing distinctive personality traits through a sensual aesthetic, Valentino integrates classic design elements with novel aesthetic concepts.

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