Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

Based on monitoring data from the POP-FASHION fabric team over the past three months, the most popular women's fashion luxury brands for early spring and spring/summer 2024 are Jil Sander, 3.1 Phillip Lim, Valentino, and Stella McCartney. Based on the sales data of these brands on online shopping platforms and comprehensive analysis of similar products, the following data can be obtained. In early spring 2024 and spring summer 2024, the material of women's shirt fabrics is mainly pure cotton, with the proportion of viscose blended fabrics showing an upward trend, accounting for about 33%; The fabric style and texture are highest in high-density plain poplin, accounting for about 44%, interpreting a casual style with exquisite fabric texture. This report will select Jil Sander, 3.1 Phillip Lim, and Stella McCartney brands with the highest attention to provide a detailed interpretation of their key fabrics in the shirt category for this quarter.

In this season's women's fashion show, the woven fabric materials are rich and the styles are diverse. They are widely used in the categories of fashion casual, streetwear, and simple European style. The cross-border application of unconventional fabrics in styles or designs deserves attention. In the early spring 2024 women's fashion show, the most popular woven fabric is casual cotton and linen, accounting for about one-third of the total, appearing in various categories and styles. Fine weaving and woolen fabrics account for 16% and 14% respectively. Woolen fabrics show a significant decline trend and are mostly used in outerwear categories such as suits and coats. Soft blended fabrics and minimalist silk account for 12% and 11% respectively. They have begun to expand their influence this season, not only in the conventional elegant and simple European styles but also gradually applied to streetwear and avant-garde designs. Classic women's fabric materials such as fashion fiber and lightweight chiffon are less frequently used this season. Brands like GUCCI have started incorporating sporty fiber fabrics into fashion designs.

In the early spring 2024 women's fashion show, trendy texture fabrics appeared most frequently in the brands of fashion casual, streetwear, and simple European styles. Trendy texture fabrics, which achieve various visual effects through various techniques, have shown an upward trend in this season's show. Among them, three-dimensional decorative fabrics composed of decorative accessories such as pearls, rhinestones, and rivets accounted for the highest proportion at 24%. Gold and silver thread elements were applied to classic jacquard and coarse woolen fabrics, accounting for 17% and 16% respectively. The characteristic post-finishing process of lace fabrics continued in this season, presenting an overall casual style, accounting for 13%. The proportion of woven check fabrics was also 13%, showing a noticeable upward trend. Exquisite velvety fabrics accounted for 9%, mainly consisting of velvet materials. Attention should be paid to the changes in velvet fabric materials and post-processing. The proportion of metallic fabrics is the smallest but shows a significant upward trend. It is a trend concept of this season and is applied by many brands of different styles.

At the 2024 early spring women's fashion show, knitted fabrics were mainly used in the brands that represented the styles of fashion leisure, street-style, and avant-garde designs. As the early spring of '24 is a collection that transitions from autumn-winter to spring-summer, lightweight knitted fabrics were predominantly used in the development of innerwear clothing category. Among them, loop-back sweatshirt fabric, sweat fabric, and elastic plain fabric, which are classic fabrics, still accounted for over 70% of the mainstream fabrics. The proportion of glossy knitted fabrics increased this season, with fabrics that have a glossy appearance formed by lustrous synthetic fibers and fabrics with a metallic texture created by metallic yarns becoming the most popular choices. Additionally, structured air layer fabrics are also one of the trends this season.

Throughout the 24 early spring women's fashion shows, accessories have returned to the refined utilitarianism, emphasizing the authenticity of materials while highlighting the retro and glamorous fun. This season, the accessories continue the trends of the 23/24 autumn/winter, focusing on the decorative effect and the role in reshaping the garment structure, utilizing the enlarged or strong shaping characteristics alongside their functional attributes. In terms of materials, resin buttons have gained momentum, natural materials are popular, and electroplated metal materials remain one of the mainstream materials. Continuing the material diversity from the previous season, fabric buttons are still one of the mainstream accessories this season. The most significant trend change in the 2024 early spring is the increased frequency of minimalist solid-colored buttons.