Xiaohongshu's official operation is based on the platform's dynamics and insights into fashion trends, launching popular topics in various fields to provide inspiration for creative collisions. Some topics are combined with activities for effective fashion promotion. In September, in the fashion field, the topics included #AutumnWinterAtmosphereOutfits, #WorkplaceCommuteOutfits, #KoreanStyleOutfits, #AmericanRetro, #NewChineseStyleOutfits, #CleanfitSimpleOutings, sorted and unfolded based on topic popularity.

The September women's sweater market is mainly focused on research on the Guangzhou U:US wholesale market and the Thirteen Rows wholesale market. The key style is to focus on the Dirty Fit clothing matching style. The new products in the market this month mainly revolve around autumn and winter items, with a focus on sweaters with a denim-like texture, creating a worn-out, sun-faded feel. There is a greater application of twisted flowers, ribbed patterns, and flat patterns. The main styles of sweaters are concentrated in items such as pullovers, cardigans, and skirts, occupying a relatively large market share.

In September, the Shanghai retail market can pay particular attention to the new trends of benchmark brands. In September, a large number of new autumn and winter styles have been newly released in the retail market, while the spring and summer styles are also heavily discounted. This report analyzes the specific situation of the Shanghai retail market in September, focusing on window display, key details such as needlework organization and design, Chanel cardigans, brand series products, etc. Please see the following text for details.