Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
- Item Category
-
Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Romantic Fashion Minimalist Party style Elegant commute Socialite Style Quiet Luxury
-
2024-03-21 16932
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
-
2024-02-07 34273
SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January
The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.
-
2024-01-15 37405
2023 Annual TOP Tanking of Menswear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.
-
2024-01-05 44732
2023 Annual Fashion Report of Yogawear
This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various women's yoga products of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.
-
2024-01-04 38250
2023 Annual Fashion Report of Sportswear & Training Wear
This ranking is a comprehensive ranking based on the 2023 POP backend sports download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's sports/training products for the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.
-
2024-01-03 40222
2023 Fashion Report of Outdoor Sports
This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's outdoor sports items of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.
-
2023-12-27 25321
Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand
The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
-
2023-12-18 66093
Athleisure -- The TOP Ranking of Sportswear
According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.
-
2023-12-12 30615
The Data Analysis of Menswear E-Commerce Products
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.
-
2023-11-17 37978
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.
-
2023-11-17 24748
2023 Double Eleven Data Analysis of Athleisure
This report analyzes the popular data of Tmall Double 11 sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the market size of sports down jackets accounts for the largest proportion, reaching 21%, followed by sports pants, accounting for 14%, and sports jackets/jackets also account for a large proportion, also accounting for 14%. The analysis is that as the cold autumn and winter seasons approach, people are more willing to buy warm and thick down jackets and jackets. And pants are also essential items for autumn and winter seasons, with strong practicality. Sweaters can meet people's leisure, fashion, and warmth needs, so the demand is also high.
-
2023-11-15 40428
2023 Double Eleven Data Analysis of Outdoorwear
This report analyzes the popular data of Tmall Double 11 outdoor sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the size of the stormtrooper market accounts for the largest proportion, reaching 22%, followed by outdoor down jackets, accounting for 13%, and outdoor casual wear also accounts for a large proportion, accounting for 7%. The analysis is that due to the arrival of the cold autumn and winter seasons, people are more willing to buy warm, thick, windproof and waterproof jackets and down jackets. Especially the professional performance of stormtroopers, such as windproof, waterproof, and anti fouling, not only meets the practical wearing needs of daily and outdoor wear, but also meets people's fashion wearing needs; It also highlights people's love for outdoor sports.
-
2023-08-25 31279
SHEIN -- The E-commerce Data Analysis of Kidswear
This article conducts a comprehensive analysis of the children's cross-border e-commerce brand in children's clothing, focusing on analyzing the key cross-border e-commerce brand SHEIN. Starting from the brand's new trends, it analyzes the data of the latest 2023 autumn and winter new products of the key brand, captures popular items, hot patterns, and refines design points.
-
2023-01-06 84115
2022 Annual TOP Outdoor Activewear Brand
2022 Annual TOP Outdoor Activewear Brand
-
2023-01-06 67891
2022 Annual TOP List of Denim
Based on the annual user searches and interactive data in 2022, POP Fashion figures out 30 hottest brands and relative keywords in the denim industry. Big names as Diesel and Dsquared2 take the top places. Designer brands, such as Evisu, INXX and Ader error, offer noteworthy fashion details. Chuu. - the hot Korean fashion brand - combines girlish designs with denim to attract consumers.
-
2023-01-05 77460
2022 Annual TOP Athleisure Brand
2022 Annual TOP Athleisure Brand
-
2022-12-15 67477
Lyst The Year in Fashion 2022
With the year’s end drawing near, the fashion world is beginning to take a look at what brands made waves in 2022. Once again, Lyst has unveiled its Year in Fashion Report – taking a keen look at the trends and brands that not only filled our conversations but our computer search history.
-
2022-09-21 78001
Positioning Patterns -- The TOP Ranking List of Menswear
According to the data analysis of TOP100 downloaded positioning patterns in July and August, Smart Casual and Business Leisure are still the major styles. To welcome the Chinese New Year, cartoonish rabbit has been a noteworthy element as bears are also popular in the market. The changes and combinations of letters and graphics are still the focus. The presentations of badges are under constant updating.
-
2022-09-07 64263
Trousers -- The TOP Ranking of Boyswear
Based on the interactive data analysis in August, POP Fashion figures out the TOP ranking of boys’ trousers. Athleisure is still the mainstream. 3D pockets and patterns are the welcoming details. Patchwork and asymmetric design present an uptrend. Wide side seams improve the delicacy.
-
2022-08-17 73294
All-over Printing -- The TOP Ranking of Menswear
According to the TOP100 downloaded menswear all-over prints in July and August 2022, different types of checks still play an important part; collaged paisleys attract eyeballs; letters and graphics are grouped together; besides, the renewed camouflage is also noteworthy.
-
2022-06-21 84375
Summer Adventure -- The Analysis of SHEIN The Online Fast Fashion Retailer
1.SHEIN is selected as one of the most 100 influential companies of 2022 in the world by the news magazine Time. 2.SHEIN became the first official partner of Stagecoach, and released the SHEIN X STAGECOACH collection. 3.SHEIN took over Coachella with Zeuphoria. 4.SHEIN launched its eco-friendly line evoluSHEIN. 5.SHEIN has pledged to donate $15 million to The Or Foundation, a charity working at Kantamanoto in Accra. 6.SHEIN became the most downloaded APP in all America after earning its $15 billion valuation. 7.SHEIN runs the website of its underwear branch Luvlette.
-
2021-08-12 87485
Middle Length Pants -- The TOP Ranking of Girls' Wear
Based on the interactive data of POP users in July, J-Korean and smart casual are the major styles; letter and geometric shape are the main elements; positioning printing, color blocking and placement decorations are the noteworthy detail crafts.
-
2021-06-11 77687
Shorts -- The TOP Ranking of Boys' Wear
Based on the interaction data of POP users in May, smart casual and avantgarde brand are the main styles of boys' short. Letter and animal printing are the two most popular pattern elements. Positioning printing and splicing are the noteworthy crafts in May.
-
2021-05-12 70483
Denim -- The TOP Ranking of Menswear
Based on the data analysis of TOP 100 downloaded men's denim styles of POP users in April, smart casual style occupies a large proportion. Avantgarde brand style increases a little. Splicing dominates the denim craft. Printing and gradient tie-dye are the main crafts. Applique decorations increase the fashionable feel of denim items.