Based on the analysis of the top 100 women's knit cardigan data on user downloads in April, we found that simple and elegant, as well as fashionable and casual styles, women's knit cardigan have attracted much attention from users, becoming a key design direction in the women's knit cardigan market. The pattern design of plants and flowers is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

According to the analysis of the top 100 men's sweater and cardigan data on user downloads in April, the data shows that business leisure and fashion leisure are still the styles with high attention from men's sweater customers. The attention to vacation leisure style cardigans has also increased, and the new Chinese style men's sweater with strong trend has also received download attention from some customers. In addition, the design of small labels, as well as the use of business stripe patterns and holiday stitching, are also worth paying attention to.

In this issue, the POP market research team will introduce the ELLE e-commerce brand, mainly from seven modules: theme introduction, new category proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.