Denim is approachable for us. It is widely accepted because of its comfort, casualty and utility. This report comprehensively analyzes denim items in Chinese markets (Guangzhou, Hangzhou and Shanghai). Currently, denim items get rid of the tedium and monotony of conventional indigo. And washing becomes a mainstream. This light simple and old school style is suitable for autumn and winter. In A/W 19/20, denim outerwear pays more attention to warmth and wearability. Deconstruction breaks the tedium of denim. High-waist straight trousers can well modify legs and give no constrained feel. Denim suits, color-blocked stitches, whitish acid pickling and metal decorations will become new trends in Chinese markets. In addition, POP will keep focusing on spring styles in January.
Denim is approachable for us. It is widely accepted because of its comfort, casualty and utility. This report comprehensively analyzes denim items in Chinese markets (Guangzhou, Hangzhou and Shanghai). Currently, denim items get rid of the tedium and monotony of conventional indigo. And washing becomes a mainstream. This light simple and old school style is suitable for autumn and winter. In A/W 19/20, denim outerwear pays more attention to warmth and wearability. Deconstruction breaks the tedium of denim. High-waist straight trousers can well modify legs and give no constrained feel. Denim suits, color-blocked stitches, whitish acid pickling and metal decorations will become new trends in Chinese markets. In addition, POP will keep focusing on spring styles in January.