Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Screen Life -- The Analysis of YES BY YESIR The Womenswear Designer Brand
The YES BY YESIR A/W 21/22 collection Screen Life is inspired by the modern people who feel the world and interact each other through screens. Virtuality collides reality. The screen boards on the runways are dazzling and colorful, and it interprets the fact through clothing language that modern people are searching for dopamine from screens. Chatting boxes and emoji elements are combined with vivid color and creative tailoring to show playfulness. Designer further upgrades the everydayness, versatility and artistic sense of clothing through elegant yet rebellious dress, creative button decoration and interesting hand-drawn details. Besides, Chinese most fashionable brand, Electric Cherry, composed a song for YES BY YESIR, Say Yes to Future, which conveys the diversified brand spirit from the perspective of music.
Variable Mix&Match Style -- The Analysis of Female Star's Look
The diversity of young people's dressing style leads to the mix&match dressing principle. Especially the looks of BLACKPINK, Jessica Wang and Laura Tønder perfectly present both sweetness and handsomeness. The combination of sweet knit skirt and cool denim jacket; letter patterned suit and casual jeans; pink coat and tonal boots mixes sweet lady styles with leather and denim items. Many fans imitate this kind of dressing style and lead the sweet&handsome fashion trend.
Urban Street Wear -- The Analysis of INFLATION The Menswear Designer Brand
INFLATION is a sub-brand of Guangzhou Jiezhan Trade Co., Ltd, which is committed to creating urban street wear and underlining the integration of daily and fashion elements. Taking 'Appropriate Uniqueness' as the brand concept, INFLATION solves contemporary consumers' dressing requirement of being individualized and understated in the busy city. Its S/S 2021 collection Capital Player is the brand spotlight. The combination of the Palace Museum and artistic trend presents society's exploration of balanced daily life and fashion.
Loose Style -- The Comprehensive Analysis of Menswear Street Snap on Instagram
The rise of loose style comes from the visual effect of comfort and street style. The extravagant and wide combination can cover the disadvantage of body shape, echoing the fearless attitude. It presents the intensive trend of workwear and sport dimension. Basic styles are recommended instead of large-scale prints and letters to show minimalism. Besides, the selection of fabric should be air-permeable.
Trousers Fabric -- The Comprehensive Analysis of Womenswear Catwalks
Under the severe global epidemic condition, fashion world is trying to make breakthrough and change. In the latest A/W 21/22 Big Four fashion weeks, the collections of many brands not only put emphasis on practicality and comfort, but also freshness and joy. So people are having rising demands for fresh and healing fabrics in the post-epidemic era. This report will analyse the future fabric trend for women's trousers through the introduction of warm cotton fabric, comfortable spandex, quality worsted fabric, durable coarse fabric, liquid glossy fabric, flexible leather, fancy corduroy and light chemical fiber.
Sci-fi Functional Style -- The Analysis of HAMCUS The Menswear Designer Brand
HAMCUS released its first S/S collection in Paris in 2017 and got good feedback. HAMCUS has spread its beauty-appreciation, and its iconic brand style is known as the wasteland functional style in China. S/S 2021 collection follows the constant universe concept and presents the futuristic Sci-fi functional style of clothing.
Stylish Life -- The Analysis of INXX The Menswear Designer Brand
The eye-catching visual design of INXX uses diverse tailoring to provide countless creative clothes. It is exactly a suitable brand for those personalized consumers. The fashion attitude of INXX not only comes from its pioneer design and heritage of traditional Chinese culture, but also comes from the esteem of self-expression. And it is what gives birth to this series of creative works.
Futuristic and Minimalist Fairy -- The Analysis of C/MEO COLLECTIVE The Womenswear Designer Brand
Australian new-emerging niche brand C/MEO COLLECTIVE was founded by Melanie Flintoft and her husband Dean at the foot of Adelaide Hills. These two founders established Australian Fashion Labels in 2007. And after the success of the first released brand Finders Keepers, they launched Cameo the Label, which was later upgraded into the more advanced C/MEO COLLECTIVE. Cameo is committed to use experimental designs to interpret futuristic fashion beauty-appreciation. Each yearly collection has a different central theme, which inspires the prints, shapes and fabric. The brand uses premium fabrics and strong silhouettes to build its own signature minimalist aesthetic.
Tech Knit -- The Analysis of CFCL The Womenswear Designer Brand
CFCL is a new fashion brand founded by the Japanese designer Yusuke Takahashi on February 18, 2020, and it's first collection Vol.1 was released in S/S 2021. The former menswear designer of ISSEY MIYAKE, Yusuke Takahashi, launched his own brand with the ending of ISSEY MIYAKE MEN. CFCL represents contemporary daily clothing, and its products are mainly produced by 3D developed textiles. These textiles apply certified sustainable polyester yarns and latest techniques to provide practicality and functionality. Designer also maintains the iconic neutral color tone of ISSEY MIYAKE. A/W 21/22 collection Vol.2 aims at exploring the connection of hi-tech and knit and challenging elegant items of both genders. Deeply inspired by architectural structures, fine rippled line craft fully presents the curved design language. The combination with gentle hue and colorful geometric inlaid injects minimalism. Umbrella dress hem echoes the perfect rippled lines.
Modern Goddess -- The Analysis of YUSE The Womenswear Designer Brand
YUSE is a Korean native designer brand. Its cool design style, neat tailoring and black&white&gray color tone provide modern women with an individualized wardrobe. The irregular cropped sweater in A/W 20/21 collection becomes popular for the recommendation from the actress Han Ji-Hyun in hot Korean drama Penthouse 2. S/S 21/22 collection maintains the elements of A/W 2020 capsule collection. Irregular and cropped elements are applied on sweatshirt and knit items to present the cool high-street dressing.
Improvisation -- The Analysis of Bodysong The Womenswear Designer Brand
The Japanese brand Bodysong was founded by designer Shunsuke Aoki in 2010, which takes 'Improvisation' as the keyword. The brand uses original fabric, special material and original flat patterns to take people's understanding of clothes to another level. Besides, Bodysong has won Tokyo Fashion Award multiple times.
Doom Aesthetic -- The Analysis of D5OVE The Menswear Designer Brand
The edgy independent designer brand D5OVE officially released its latest collection, Chapter 2 'Light and Darkness'. Doom aesthetic still appears. Low-saturation colors are combined with large-scale heavy water-washing, which have become the attachment of light. The darkness part increases many pioneer designs. Multi-layered extravagant tailoring and disorder splicing of various textures compose this whole dark style.
Retro Leisure -- The Analysis of RHUDE The Menswear Designer Brand
RHUDE, which was founded by the designer Rhuigi Villaseñor in 2015, released its S/S 2021 menswear collection, The Audacity to Dream. This theme symbolizes designer's thought during the epidemic time and his journey after travelling from Philippines to America at 9 years old. S/S 2021 menswear collection turns back to the minimalism. The style amount maintains the half of past seasons, and retro leisure has become the main style.
Retro Romance -- The Analysis of Dewe Heart Dewe The Womenswear Designer Brand
Dewe Heart Dewe is a Korean designer brand founded by Kim Jin-Young and Lee Su-Yeon. The same as Ready-To-Rose, this brand is also a sub-brand of DEW E DEW E. Be filled with romantic retro girly style, Dewe Heart Dewe maintains the saturated colors and injects retro sense. S/S 21/22 collection extends the brand DNA, including puff sleeve, princess dress, ruffle and gauze, integrating romantic fantasy with daily and practical dressing.
Understated and Restrained -- The Analysis of Re：by Maison Sans Titre The Menswear Designer Brand
Maison Sans Titre is an understated, restrained and artistic brand, which is also loved by many stars, especially its neat yet romantic overcoat. Designer Xu Jiazheng founded the brand in 2015. And the photographer Jumbo Tsui, who has shot for many international magazines, added in 2016. Maison Sans Titre advocates effortless chic, so they pay attention to fabrics and crafts. The menswear subbrand Re: by Maison Sans Titre founded in 2020 maintains the minimalist style and shows more daily feel.
Chic Cherry -- The Analysis of KIRSH The Womenswear Designer Brand
The Korean fashion brand KIRSH creates girly styles with a fashion and sweet vibe. The iconic cherry pattern is used widely on products. Its low-prize items are also loved by Korean stars. S/S 21/22 collection continues the sweetness, and the casual items unlock the vital clothing collocation. The collab collection KIRSH X MAHAGRID combines two famous Korean fashion brands and shows chic sweetness.
Daily Practicality and Entry-luxury -- The Analysis of Viktoria Chan The Womenswear Designer Brand
The Swedish entry-luxury independent designer brand VIKTORIACHAN was founded in Stockholm, Sweden in 2013, which is loved by Swedish royals, celebrities, politicians and bloggers. This brand combines minimalist silhouette and 3D tailoring to create perfect modern and fashionable clothing for urban women, presenting distinctive attitudes. The ready-to-wear VIKTORIACHAN S/S 21/22 collection accentuates the daily practicality and functionality. Basic design elements like iconic knots, classic silhouette and daring yet feminine lines are further extended this season. Pleated fabric is combined with the knots on the neck. Adjustable metallic tabs and layered shoulder details in the last season all appear on the clothes in this collection.
Midi Trousers -- The TOP Ranking of Menswear
According to the data analysis of POP users in March, business leisure and workwear are the most popular trousers styles this season. Athleisure and smart casual styles are also noteworthy. Leg changes and the details on waist and pockets provide novel design points to trousers. The splicing of vivid color blocks is used widely this month.
Sweet and Cool Streetwear -- The Analysis of JOUETIE The Womenswear Designer Brand
JOUETIE, a womenswear avant-garde brand founded in 2011, is the sub-brand of Japanese MARK STYLER Group. The brand shows a clear Mix Girl style, which is passionate, boldly and unconventional. Based on the street style, rock, modern and girly styles are mixed properly. This season still maintains its sweet and cool streetwear style. Light and shade human print, contrastive heterogeneous splicing, sweet embroidery, printed flower and all-over animal print all the representative design elements.
Extraordinary Texture -- The Analysis of Hellessy The Womenswear Designer Brand
Hellessy was a finalist for the US International Woolmark prize in 2016 and joined the CFDA in 2019.Hellessy was founded by the Japanese and French designer Sylvie Millstein in 2012. Born and raised in France, she worked in Japan and is now living in New York. She have been worked as a senior merchant in Givenchy, Harrods and Chanel. Hellessy focuses on timeless pieces that can be worn over and over again, with an inherent sense of laid back glamour. Hellessy is recognized by international fashion and lifestyle publications such as US Vogue, Elle and Harpers Bazaar, and counts Emily Ratajkowski, Priyanka Chopra, Cara Delevingne, Kristen Stewart and Rihanna among the brand's followers. Hellessy was a finalist for the US International Woolmark prize in 2016 and joined the CFDA in 2019. The A/W 21/22 collection maintains the luxury tonality and focuses on quality and details.
Untold Flowers -- The Analysis of Sretsis The Womenswear Designer Brand
The Thai fashion brand Sretsis was founded by three talented sisters, PIM KLY and Martina, in 2002. And the brand name is exactly the reverse spelling of the word Sister. Pim Sukhahuta was graduated from the famous Parsons School of Design in New York, and she once worked for Marc Jacobs. Their design retro, daily, sweet, lovely and naughty. Sretsis has attracted many celebrities, including Nicky Hilton and Beyonce Giselle Knowles. The S/S 21/22 collection, Untold Flowers, promises the down of new life through delicate budding blooms. Vital prints of tropical Thai rose flowers, wild orchids, Queen Cattleya, pink Chain of Love and joyful zinnia are filled with life fun.
Sustainability and Upgradation -- The Analysis of 1017 ALYX 9SM The Menswear Designer Brand
Military functional brand 1017 ALYX 9SM is famous for its specific buckled belt. The brand combines neat and accurate tailoring with advanced details to narrow the gap between classic clothing and contemporary clothing.
Break Through the Gender Boundary -- The Analysis of DEMO The Menswear Designer Brand
Demo was founded by Hong Kong fashion designer Derek Chan in 2012. The brand aims at breaking through the gender boundary, mixing the elements of womenswear and menswear and using poetic philosophy to create its unique taste. The brand design mainly uses minimalist tailoring and lines, injecting modern details and elements into the tradition and presenting the unique fashion texture of next generation.
Comfortable Dressing -- The Analysis of AMBUSH The Menswear Designer Brand
Neutral black, beige and coffee dominate this season. Classic silhouette is combined with natural leather, wool and linen. The unique tailoring, bold design and ingenious structure of clothing perfectly fit contemporary young people, which reaches a balance between practicality and fashion.