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Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
A Romantic Journey -- The Analysis of The Designer Brand Amiri
The Amiri Pre-Fall 2021 collection started from the Chateau Marment, L.A.. Travelling along the dazzling road in the sunset, the brand told romantic and rebellious stories about music. S/S 2021 collection took its pride and pure west coast spirit back to the hometown. Landing at the mysterious Sheats-Goldstein Residence, the collection campaign was shot by the photographer Micaiah Carter.
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
Retro Korean Fashion -- The Analysis of THISISNEVERTHAT The Menswear Designer Brand
Founded in 2009, THISISNEVERTHAT is a Seoul-based modern street brand which focuses on the retro street style. Its widely-used graphic and letter designs have attracted many followers. THISISNEVERTHAT maintains its loose silhouette and jocose patterns and extends the concept of American retro to form a street fashion with self-expression, which is deeply loved by young people.
Modern Cotton-linen -- The Analysis of UNISECON The Womenswear Designer Brand
The founder and the creative director of UNISECON, Nina Jiang is committed to celebrating the overlooked emotional bond among people, offering a wardrobe for the modern interpretation of femininity and collectivism animated in both retro and futuristic forms. Taking fashion clothes as media, UNISECON salutes to those neglected ordinaries from a feminine perspective to create a group of multi-faceted images which can be unified yet independent. Based on the mentioned inspiration above, A/W 21/22 collection creates modern cotton-linen female images. Cotton-linen suite, raw-edged process and cotton-linen shirt are perfectly presented.
Nature & Future -- The Analysis of G.V.G.V The Womenswear Designer Brand
Founded by the designer Mug in 1999, G.V.G.V. is a niche Japanese brand which specializes in dimensional silhouette and the deconstruction of fabric. Nature and Future are the two keywords of the latest A/W 21/22 collection. Signature elements and colors are presented in two ways. One is to use organic tree and stone shapes in camel and gray; and the other way is to inject lively neon green or fresh blue into clothing. The designer is likely to integrate bodysuits with mask to show creative functionality.
Little Hippies -- Off-White The Kidswear Designer Brand
The first kids' collection of Off-White provides selections for boys and girls aged from 4 to 12. Inspired by the hippie culture, distinct colors, graffiti, plaids and camouflage exude a childlike innocent vibe from the kids' perspective. Signature Off-White labels are complemented with "KIDS" to accentuate the identity.
Being Flamboyant and Unique -- Viciusss The Chinese Designer Brand
The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.
Genderless Fashion -- The Analysis of Bosie Agender The Menswear Designer Brand
The genderless fashion brand Bosie Agender was co-founded by the graduates of London College of Fashion and ESMOD. Its stylish design and tailoring explore the fashion suitable for both men and women. Bosie is committed to breaking the boundaries, rules and limits, and conveying chic items and borderless concept to every fashionistas by prominent quality and affordable prices. Its retro and whimsical products subvert the traditional fashion and express the exclusive naiveness, seriousness, freedom and romance of adults. The latest Original collection still keeps the concept and provides us with retro and fun products.
Social Street Brand -- The Analysis of UL:KIN The Womenswear Designer Brand
UL:KIN, the Korean designer brand founded in 2014, once participated in Seoul Fashion Week and New York Fashion week. Calling for sustainable fashion, UL:KIN takes "Reduce the gap between art and public" as the brand philosophy. Korean stars and bloggers like YEONJUN, Soobin and TAEHYUN wear on its A/W 21/22 ready-to-wear collection for brand promotion.
Dream Is Destiny -- The Analysis of SARAH CHEN The Womenswear Designer Brand
Her study experience in France allow Sarah Chen to be good at draped tailoring, deconstruction, restructuring and mix & match. She also pays attention to the changes of structure and detail. A/W 21/22 Dream Is Destiny collection presents the distance of dream and time. The signature functional details, abstract bows and flowers are shown in saturated colors to demonstrate the idea that, dream is just an illusion but time is eternal.
S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part Two)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including some designer brands and niche brands.
S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.
Scandinavian Retro Aesthetics -- The Analysis of Andersson Bell The Womenswear Designer Brand
The designer of Andersson Bell, a Seoul-based fashion brand founded in 2014, draws inspiration from both Korean and Scandinavian cultures. Creative products are launched from the perspective of Korean and interpreted by Scandinavian aesthetics. S/S 2022 collection takes scientific geometry and retro oil-painting pattern as the elements to create stylish street looks.
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
The Color Analysis of Menswear Runway (Yellow Series)
Yellow is a bright, positive and energetic color. After Pantone released a bright yellow color in the last season, enormous yellowish items have been emerged. We can see from the S/S 2022 menswear fashion weeks that Pastel Yellow(PANTONE 11-0616 TPG), Lemon Verbena(PANTONE 12-0742 TPG), Empire Yellow(PANTONE 14-0756 TPG) and Lemon Curry(PANTONE 15-0751 TPG) were the main tones of knitwear and outerwear. Pale yellow colors are soothing and healing. Bright yellow colors bring youthful vitality and naughtiness. These are the good choices for the development of summer and vacation.
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
Yama Style -- The Analysis of And Wander The Menswear Designer Brand
The Japanese designer brand And Wander was founded by Keita Ikeuchi and Mihoko Mori in 2011, which hopes to allow wearers to feel the joy of climbing through clothes. Its color combination and structural design are minimalist and practical, and some trendy elements are injected as well. Compared with other outdoor functional brands, And Wander is known for its fresh Yama Style and stylish function design.
In Utopia -- JOKII Chinese Kidswear Designer Brand
Founded in 2016, the customized kidswear brand JOKKI take "COOL BURST CHILDLIKE INNOCENCE." as the brand spirit. Its distinctive yet not too extravagant style keeps the childlike innocence, and exudes the independence and freedom of street fashion. Breaking the limit of traditional kidswear, this Chinese kidswear brand integrates naive childishness into avant-garde street culture to create practical high-street kidswear.
Daywear Couture -- The Womenswear Runway Analysis of Christian Dior
Dior A/W 21/22 Couture Collection was released on July 5 in Paris, which was presented by the creative director Maria Grazia Chiuri and French artist Eva Jospin. The work Chambre de Soie, created by French artist Eva Jospin, provides a backdrop for the show, with lifesize embroideries displayed on the walls recalling the Indian-inspired Salle aux Broderies in the Colonna Palace in Rome. Forest, vine, rock and waterfall create imaginative and twisted scenes. The combination of lively embroidery and haute couture gown is shown on this amazing runway. The materiality of fabric becomes form, while the subversive language of embroidery is expressed in a project that becomes a performance. An energy resembling poetic pleasure, at the intersection of style, movement and attitude. Through textile research, a series of pieces, featuring an assortment of checks, tweeds, textures and different dimensions in black and white. This creation serves as a precious décor for presenting dresses with magnificent pleats, trains, and hand-woven chains that compose patterns on the body, in colors dear to Monsieur Dior, such as powder blue or nude. The singular context reinterprets the meaning of embroidery, and salutes to the exquisite craftsmanship and couture spirit of Dior.
Pine Will Be Greener in Winter -- The Analysis of YUHAN WANG The Womenswear Designer Brand
Yuhan Wang are a London based womenswear brand established by Yuhan Wang in 2018, The designer was trained at Central Saint Martin's BA and MA in womenswear. She was awarded the first runner-up of the L'Oreal Young Talent Awarded in 2016 for her BA collection. She joined Marni as a womenswear designer after her MA and showcased three seasons with Fashion East. She has also been shortlisted for 2020 LVMH Prize. A/W 21/22 collection contains Chinese elements like eternal pine and auspicious dear. Inspired by the artworks of 19th century impressionist female painter Mary Cassatt, this collection also interprets the sensitive emotion of women artist. Suit item maintains the signature silhouette and upgrades daily practicality. Knitted suite and eco-friendly fur show material conflict. Crinkled ruffle, laced top and gigot sleeve present the features of 19th century. Wild watercolor pine and signature pleated dress convey the exquisite yet firm emotional core of female, which ingeniously combines oriental culture with eastern tailoring. Golden pine leaf earrings underline feminine flexibility, and the combination with printed socks and flats highlights the theme.
Street Fashion -- The Analysis of INXX The Menswear Designer Brand
Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.