Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2023-09-27 2129
Urbancore -- The Comprehensive Analysis of Men's Runway
Urbancore is a style that takes urban settings as its background, combining outdoor trends with urban lifestyles. It brings outdoor fashion into the city, integrates sporty elements into OOTD (Outfit of the Day), breaks free from location constraints, and surpasses fashion boundaries, emphasizing practicality, functionality, and comfort. It emphasizes individual expression, vibrant colors, and loose cuts, and showcases a unique fashion attitude through mix and match and layering techniques. This style is suitable for young people who enjoy urban street culture, freedom of expression, and fashion trends.
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2023-09-26 1820
The Analysis of Salomon The Benchmark Outdoor Brand
Salomon is a prestigious outdoor apparel brand that was founded in 1947 and is based in France. Salomon offers a wide range of products for various outdoor activities, including cross-country skiing, trail running, hiking, mountaineering, and backpacking, among others. They collaborate with athletes and professional teams to constantly research and develop new materials, technologies, and designs to provide better functionality and comfort. The reason for recommending Salomon is its high market popularity, strong brand awareness, and reputation. It has also become more fashionable by incorporating trendy styles. Additionally, Salomon products are known for their excellent performance, meeting the needs of outdoor enthusiasts in terms of functionality and durability.
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2023-09-26 2471
Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand
The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.
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2023-09-25 2228
Retro Street -- The Analysis of Billionaire Boys Club The Menswear Designer Brand
Billionaire Boys Club (BBC) is a collaboration established in 2005 by renowned music producer and Grammy Award winner Pharrell Williams and his friend, the Japanese streetwear pioneer and founder of BAPE (A Bathing Ape), NIGO. The brand's design perfectly reflects NIGO's personal style, embodying the youthful, vibrant, and diverse characteristics of street culture. It prominently features astronaut and diamond prints that symbolize the brand's spirit. The brand aims to convey the rebellious spirit and playful attitude of subverting conventions and refusing to compromise in street culture.
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2023-09-25 2938
The Comprehensive Analysis of Skateboard Designer Brand
Street skateboarding style is loved by teenagers and young people for its freedom, creativity, and combination with music and art. It not only represents a fashion trend but also a way to express individuality and attitude. It shapes unique communities and cultural identities through skateboarding equipment, clothing, and cultural activities. It integrates elements of street culture, street dance, music, and graffiti, characterized by unique personalities and a free attitude. This report recommends the current popular street skateboarding brands and their latest series and key details.
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2023-09-25 3659
The Analysis of CROQUIS The Benchmark Menswear Brand
The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.
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2023-09-22 5012
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.
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2023-09-21 4363
The Comprehensive Analysis of Urban Outdoor Designer Brand
Outdoor urban style is a fashionable style that incorporates outdoor activities or sports elements into everyday urban attire. This style of clothing typically has the characteristics of sportiness, functionality, and fashion, allowing people to wear lightweight, comfortable, and stylish clothing in city life. The popularity of urban outdoor style is due to the following reasons. First, it caters to the pursuit of health and vitality. With the increasing emphasis on a healthy lifestyle, outdoor activities have become a popular choice for many urban dwellers. Second, it reflects a change in lifestyle. Modern urbanites are seeking a relaxed and casual lifestyle, yearning to break free from traditional constraints and wear comfortable and unrestricted clothing. The clothing of urban outdoor style is relatively lightweight, soft, and easy to mix and match, which fits well with this attitude towards life. Third, it combines fashion and practicality. The clothing of urban outdoor style merges fashion and practicality together, allowing people to pursue a sense of fashion while meeting practical needs in their everyday attire.
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2023-09-21 2991
City Night Run -- The Analysis of NEW BALANCE The Benchmark Sportswear Brand
New Balance is a sports brand that focuses on functionality, quality, and innovation. It primarily produces and sells sports shoes, apparel, and accessories. In addition to the functionality of its products, New Balance also emphasizes design and fashion. The brand pays attention to details and the use of colors in the appearance of its products, aiming to create products that are both performance-driven and stylish. Furthermore, New Balance actively promotes a healthy lifestyle and social responsibility by partnering with various sports and community projects, advocating for a positive sports culture.
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2023-09-20 2974
Retro Street -- The Analysis of Supreme The Menswear Designer Brand
Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.
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2023-09-20 4407
Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand
SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.
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2023-09-19 3864
The Analysis of Phenix The Benchmark Outdoor Brand
This report primarily focuses on four aspects to analyze the Phenix brand: online sales analysis, key series analysis, key details analysis, and summary and development extension recommendations.
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2023-09-19 3618
Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand
A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.
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2023-09-18 5005
Statement-making Street Fashion -- The Analysis of BLIND NO PLAN The Menswear Designer Brand
BLIND NO PLAN was originally a clothing studio created by the founder Nike Dong and his friends during their college years in 2013. It officially entered the public eye as a local Wuhan streetwear brand in 2017. "BLIND" means blind, and using BLIND as the brand name was the initial feeling of the founder when he first entered the industry. There was no specific plan to do these things, only by doing so can it be more pure and without a plan is the best plan. As for the founder himself, "designing with heart, creating his own style and integrating popular elements" is what he truly wants to pursue.
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2023-09-18 6800
August 2023 -- The TOP Ranking of Outdoor Sportswear
According to the analysis of the top 100 outdoor clothing data for POP in August, we can find that in the past month, there has been a high level of attention in the market towards pocket design patches, heterogeneous splicing, seamless taping, graphic design, reflective design, drawstring design, and linear decoration. Next, we will conduct a detailed analysis on these styles and specific details.
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2023-09-15 11430
Retro Minimalism -- The Analysis of GUCCI The Luxury Menswear Brand
23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.
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2023-09-15 5513
The TOP Ranking of Women's Pants
Based on the analysis of the top 100 women's trousers downloaded by users in August, the trousers market in the past month has shown a trend dominated by trendy commuting styles and old-money fashion. Comfortable casual sportswear has also gained popularity among consumers. In terms of styles, modern workwear trousers combined with twill fabric casual trousers integrate workwear and fashion elements, emphasizing practicality and personalized design.
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2023-09-14 11880
Mountain Exploration -- The Analysis of Arc'teryx The Benchmark Outdoor Brand
This report mainly focuses on the analysis of the Arc'teryx brand in four aspects: brand dynamics, analysis of new products in retail, analysis of new products online, and summary and recommendations for development and extension.
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2023-09-14 4592
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
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2023-09-13 7519
Fashion Exploration -- The Analysis of Louis Vuitton The Menswear Luxury Brand
Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.
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2023-09-12 4398
Function Technology -- The Analysis of Haglöfs The Benchmark Outdoor Brand
Haglöfs was initially founded as a backpack manufacturing company and has since grown into a comprehensive high-end outdoor brand that includes clothing, backpacks, footwear, and sleeping bags. The brand's products are primarily focused on functionality, making it a functional outdoor brand. Its design features include high-tech materials, advanced manufacturing techniques, lightweight designs, high usability, and exceptional durability. Additionally, the brand emphasizes the use of recyclable materials in its production process. The products are designed to be versatile and suitable for various environments, rather than just specific activities.
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2023-09-12 5191
Retro Chic -- The Analysis of Marni The Luxury Menswear Analysis
The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.
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2023-09-12 3653
The Analysis of Hangzhou Men's Wholesale Market (Part One)
Wholesale market for men's clothing in Hangzhou in August mainly focuses on Urbancore, casual micro-trend, simple Korean style, and a small portion of business style. In terms of craftsmanship, it mainly incorporates design elements such as small labels, luxurious hot-drilling, and washed-out effects. The details are focused on embossed textures, leather embellishments, pocket designs, simple details, and heterogeneous stitching. Letter patterns are used as decorative elements in a distorted and trendy form. Key items include color-blocked hoodies and jacket outerwear.
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2023-09-12 6310
Zero Pressure Commuting -- The Analysis of GXG The Benchmark Menswear Brand
This series boldly defines the charm of urban men. Using exquisite herringbone fabric and classic monogram logo, along with other elements inspired by Chanel, the clothing effortlessly moves between elegance and playfulness, showcasing the exceptional style of urban men. With comfortable and fashionable tailoring, every wearer can feel the power of confidence.