Hysteric Mini is a Japanese top-quality kidswear fashion founded in 1985, which subverts the tradition through its design concept of street arts and American Rock and Roll. Taking 60s to 80s culture elements like Rock, Hot-rod, Sports and Art as the main patterns, the clothes has better design sense.

AESTHETIC PILL was founded by Zhang Shan and Li sang, who graduated form Royal Academy of Art, in 2019. Zhang Shan is good at silhouette and printing design, while Li Sang is good at knitting design. These two founders are creating an extravagant and lively young attitude toward the rising group, social media KOL and their followers, through enthusiastic prints and abundant colors.

LOW CLASSIC, founded in 2009, is famous for its minimalist frigidity aesthetics, which is simple, flamboyant and individualized. Recommended by several celebrities such as Mizuhara Kiko and Jessica Jung, LOW CLASSIC injects classic designs into the products and combines with athletic and high-street styles to present minimalist feminine beauty through young innovations. It is also known as the Korean Celine for its minimalism and practicality. The new-released products are still based on the modern minimalist aesthetics, which is comfortable and practical with neat tailoring.

Mini Peace is still making collaborations with various IP in this new season. Except for classic Disney series, the collab collections with classic games and dolls apply diversified elements at home and abroad to present designs of various styles and satisfy different needs.

A/W 21/22 Prada menswear collection has been the first menswear collection since Raf Simons joined Prada and worked with Miuccia Prada. Under the theme Possible Feeling, designers explore human's body, simplified clothes structures and set body free. The layout of this Prada catwalk is just like an art exhibition, four rooms with colorful spaces. Designed by Rem Koolhaas and AMO, refined marble, resin, plaster and artificial fur are selected to be the materials. Its hardness and softness, warmth and coldness perfectly demonstrate the word Freedom. And these materials can be recycled and reused on special product installations and pop-ups around the world.

The Russian designer Andrey Artyomov launched his entertained and youthful fashion brand Walk of Shame in 2011. And in the 2019, Artyomov was named as the BoF Top 500 influential figures in the fashion industry. Then the brand name was formally abbreviated as WOS.

Kijun is a niche Korean designer brand founded in 2018 by the designer Kim Hyunu. The designer dares to break the inherent aesthetic standards and gets rid of the comfort zone. Bright colors can present the individualized and lively fashion attitude, which is deeply loved by young fashionista.

Cooperated with illustrators and artists, Limitedoudou inspires from story scenery and geometric patterns and applies sweet designs to present an extremely artistic designer style.

DKNY takes street basketball, skateboarding and outdoor exploration as the theme, combining with the logo text with unique brand characteristics and daring application of color to create a professional sports series full of street feeling, which is eye-catching and cool.

YanYan was founded in 2016 by a Chinese designer who had studied in Britain. It is a playful Hong Kong knitwear brand which embraces Chinese culture. Designers are devoted to spreading traditional Chinese knitting techniques, exploring new production technology, and making more innovative and interesting designs.

A.Bell is a Korean entry luxury designer brand, its unique designs and crafts combine quality with a design sense. It also presents practicality and comfort, which is deeply loved by many Korean stars.

Simplification is the core of Jil Sander's design in 2021 early autumn. This style well fits the current uncertain period and ingeniously integrates contrastive elements to present liveliness in the delicate minimalist style. During the quarantine this year, the designer Luke Meier expects to show more indoor feeling and bring warmth to the life. This season's products use concise visual language to accurately send out the inspiration and brand inspirit. Soft woolen knitting and stiff suits fabric are applied as textures. Decorations and ornaments like jewelry buttons capture the modern quintessence. The most eye-catchy scarf turndown embraces the real contemporary silhouette and texture. The relaxing practicality and stylish angular tailoring show extreme elegance. The LOOKBOOK this season was shot in an apartment, and this modern space also reflect the delicate minimalism of brand.

The brand maintains the style of regular Japanese designers, using strong deconstruction and splicing to present a unique design feeling.

As a contemporary brand, Mimblance which was founded in 2015 is aiming at building a confident and elegant living attitude and redefining the daily closets of modern social women. Classic and practical detailed designs are included as well as statement-making fashionable items. Delicate tailoring, details and strict selection of fabrics are the persistence of Mimblanche.

Sister Jane is a London sweet womenswear brand. This brand brings us a combination of feminine designers and rebellious tailoring in a sweet graceful style with free individuality. The key of design is to integrate with classic silhouettes, luxury fabrics and modern design concepts in order to bring clothes with new lives. Partial inspiration is influenced by delicate advanced custom clothes, which perfectly shows the mixture of delicacy, freshness, romance and practicality.

This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.

1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.

United Tokyo is a high-end leisure clothes brand with standard to pursuit. To realize the concept of "From Japan to fashionable styles, then the world", the brand is actively searching for the fashion trend.

Mike Amiri, who was born in Los Angeles, has been influenced by punk and street culture since his teenager time. He launched his homonymic brand AMIRI in 2013 and brought his unique fashion concept to the world. In S/S 2021, Mike Amiri came back home from Paris to prepare for the new series. Connecting with west coast's most realistic culture circle, from sports to movies, magnificent city scenes and the never-setting sun, the everlasting charm of Los Angeles is the global inspiration resource in any era.

In A/W 20/21 Korean markets, the variations of denim focus on spliced embellishments. Heterogeneous splicing, spliced fur collar, beaded embellishments and appliques are applied to enrich denim items and strengthen the effect of regrouped denim, presenting various denim images.

Chinese infant brand Papa was established in 2012. Its children-oriented brand concept has attracted many parent consumers. In the late A/W 20/21, Papa made many attempts based on the J-Korean style. Artistic illustrations, Chinese style new year clothes and lovely jumpers series bring us more fresh feelings.