Based on downloading and viewing data of users in the first half of 2020, this report ranks top 10 items and their top 10 styles respectively, and makes a key analysis of hot elements to provide the latest market trends.

The A/W 21/22 Kingpins Amsterdam is held online digitally. The most obvious message from the Kingpins show is that suppliers will keep providing sustainable fabrics for the denim industry. A/W 21/22 will focus on ecological fibers, fabrics and eco-friendly dye techniques that work for core collections in the mass market. This report concludes A/W 21/22 design directions from suppliers and highlights of this digital exhibition, so as to help you with the latest denim fabric trends.

Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.

French-Moroccan designer Charaf Tajer establishes Casablanca in 2019, a humorous and unruly menswear brand that aims to blend comfort and elegance. Charaf Tajer, a former creative director of various brands, once worked with celebrities such as Virgil Abloh, and was a key figure for Paris street brand Pigalle in 2008. The aesthetics of Casablanca contains street elements of Pigalle, fuses with exquisite ready-to-wear designs and mixes with the designer's unique understanding of Paris. Therefore, it is unique yet amiable, creating a relaxing languid Mediterranean vibe.

The five-year-old Korean model, Sienna Wooju, often appears in fashion shoots of various brands such as the naive and Jujubong. Her smiling is appealing. She can display various styles like the sweet printed dress and adult-like dress. Now she is trying the fashionable cool style and sportif style.

According to data analysis of TOP 100 downloaded men's mid-length trousers in May, business leisure style takes up a large proportion, and workwear style is steady. Check and stripe are main patterns, followed by plants and flowers. With the popularity of workwear style, tapes and decorative zipper become main accessories, enhancing the quality and delicacy of the item.

According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.

HAPPY PRINCE, a Korean infants' wear brand founded in 2010, wins many fans with its simple style and comfy fabrics. Its S/S 2020 collection centers on comfort and safety, and continues its elegant style. Muted tones, comfy materials and main silhouettes like dresses and rompers work together to create a cosy childhood for kids.

The Korean kidswear brand Jelispoon is founded in 2011. It is a popular online brand in South Korea, and prevails in China since its entry into China markets. Jelispoon advocates "childlike, caring and natural", and pursues "emotional, simple, graceful and practical".

EOEO's is a kidswear designer brand. In S/S 2020, candy tones bring lively and dynamic designs, and mix with workwear, retro and street elements to show the "cool kid" style. Items are passionate, chic and bold.

Urban Revivo, Zara, Pull&Bear and H&M are main fast fashion brands. In S/S 2020, brands all highlight their brand culture through different themes. 1. Urban Revivo S/S 2020 collection adopts modern and rebellious details. 2. Zara Campaign Collection interprets gentility through casual workwear style. Retro looks blend with exquisite cutting, revealing male masculinity, softness and confidence. 3. Pull & Bear interprets summer items via diversified designs.

Those male bloggers on instagram integrate cartoon images, bright colors, layered items and feminine elements into their looks, statement-making and fun.

This report makes a key analysis of INXX, GUUKA, GENANX, Dangerouspeople and Bosie agender. Key details include collaborated patterns with illustrators, bug interference, digital linear fragments, Chinese characters and Chinese fashion. Color-blocking remains the main craft. Safety buckle and other decorative details are also noteworthy.

Bellerose, an occidental kidswear brand founded in 1989, is aimed to get rid of the dull lovely image. Designers take cues from retro clothing, military uniforms and work clothes, create their own style, and become popular with mix & match look and soft comfy fabrics. Its creative mix & match style also makes kids more unique.

Limitedoudou, a Korean designer brand, is popular with its fun illustration patterns and unique styles. Every season it works with illustrators to launch different collections. Fun patterns and playful Korean style co-create practical, versatile and novel clothing.

Pimpollo is popular with its pleasing colors, fun illustrations and practical items. This season, bright colors and reuse of stock fabrics are noteworthy.

According to data of S/S 2020 girls' wear benchmark brands (Mini Peace, Balabala, little MO&Co, MQD and GXG.kids), influenced by the pandemic, casual pants and comfy leggings will rise, and lightweight gathered-ankle pants and sports leggings are highlights. Jeans are popular this season with their versatility and durability.

Highsnobiety has partnered with global fashion platform Lyst invested by LVMH to release a report "The NEXT 20", forecasting the 20 next-generation brands on rise. Industry experts from Lyst and Highsnobiety form an advisory board, and make a qualitative research with Google search volume, social media followers and online press mentions as quantitative research basis. Jacquemus, Fear of God and Bode are top three brands. Apart from classic fashion brands like Jacquemus, Marine Serre and Peter Do, other brands are almost related to fashion culture.

Petite mieux, a kidswear brand from South Korean, prevails with its simple, natural and unique fashion style. In S/S 2020, it combines high-quality fabrics with chic designs to create clothes fit for kids. This season girls' dresses stand out. Ruffle goes across the whole collection, delivering a sweet and lovely feel. Sets for boys and girls are also prominent.

TYAKASHA S/S 2020 collection continues the brand's fun designs, and combines pattern and details on clothing. Its themes include TYAKASHA Circus, Pirate Smiling Face, Seasonal Fruit Exhibition Hall and Camping Adventure.

Fashion week has undoubtedly had a huge impact on the fashion industry. In addition to the four major fashion weeks, other fashion weeks are also influential. Their styles and details present a casual design sense. Most of them have a strong impact on current market.