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Down Jacket -- The Item Development of Womenswear
The style of down jackets for autumn and winter on 25/26 is centered around fashion, combining the current popular urban leisure, nostalgic daddy style, and fashionable high intelligence college styles for the development of single item planning. Highlighting the concept of fashionable down, making down jackets no longer limited to professional sports options. At the same time, various luxury fashion shows have diversified the design of down jackets, preserving their functionality and closely combining practicality with fashion.
January 2024 -- The Industry Insight of Down Jacket
Gather updates on the cotton/down jacket industry worth paying attention to this month, and gain insights into future market trends in the industry.
Comfortable Winter -- The Color Trend for Women's Down Jacket
The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.
Urban Casual Sports -- The Silhouette Trend for Women's Down Vest
Down vest has become a key item in women's down jackets due to its convenience in matching, and has received high attention in autumn and winter development. This season is in line with fashion trends, combining consumer preferences with sports and leisure, workwear functionality, urban outdoor and other style attributes. The use of seven vest shapes, including a wide shoulder vest, a drop shoulder vest, an A-line vest, a cropped vest, a lightweight collarless vest, and a half sleeved down jacket, provides support for the development of down jacket items.
Upgraded Deconstruction -- The Detail & Craft Trend for Women's Down Jacket
24/25 autumn and winter women's cotton down jackets have innovative design details, with design creativity focusing on the structure of down jackets. It is hoped that through changes in sleeves, front plackets, and even the body structure, a new visual experience can be brought to down jacket design. This report conducted research on relevant key brands and found that the following trends in craftsmanship are worth paying attention to: detachable sleeves, three-dimensional decoration, modular deconstruction, mock layers, 3D hollow surface, diagonal placket, tie knot, and functional drawstring. These design trends enhance the fashion sense of winter wear while ensuring the practical performance of down jackets.
The Detail & Craft Trend for Down Jacket
The popularity of winter ice and snow world experiential travel in Harbin has made winter down jackets a fashion hotspot, with outdoor functional design perfectly combined with southern style fashionable and delicate feminine down design. The substitute of technology should redefine the lightweight, self heating down jacket, creating a new trend of technological down. The fusion of safety buckle, functional webbing, and metal accessories reflects the new outdoor down design style of Rongri, reproducing the metallic girl style dressing. The multifunctional drawstring, tie up, and reflective strip reflect the winter body shape, while also being compatible with the new trend of personality and fun deconstruction style down jacket dressing.
December 2023 -- The Industry Insight of Down Jacket
Based on recent Taobao hot search keywords, the following consumer hot search list (related to cotton down jackets) is compiled, with style as the main dimension and silhouette as the auxiliary. The hot search style content is summarized as follows: New Chinese style, Gray style, skiing outdoor, small fragrance, light and thin quilted down, etc. In the development and design of cotton down jackets, combining their own brand characteristics, corresponding style characteristics are made.
Down Jacket -- The Silhouette Trend for Girlswear
24/25 autumn and winter girls' cotton down jackets are themed with "sweet and cool", "casual" and "sporty", emphasizing classic and practical silhouettes, and constantly pursuing innovation and change. This report mainly analyzes down jacket styles with a fluffy feel. Through the study of silhouettes such as cropped down jackets, high waisted box down jackets, short padded jackets, cocoon shaped long jackets, and A-line down jackets, we aim to bring more creativity and updates to autumn and winter down jacket design in terms of sweet, casual, and sporty styles.
Thermal Filling -- The Fabric Trend for Down Jacket
With the high price of domestically produced down jackets becoming popular on social media, the topic of "it's not that down jackets can't be bought, but that military coats are more cost-effective" has quickly become popular. Military coats and cotton jackets have made a strong comeback and quickly become the new favorite of young consumers. This may seem like a big battle between cotton jackets and down jackets, but in fact, down jackets themselves are products of consumer upgrading. With the trend of outdoor fashion, the growth of their market size is still an inevitable trend. According to data from the China Fashion Association, the market size of down jackets in China was approximately 156.2 billion yuan in 2021. The average annual compound growth rate of the market size from 2016 to 2021 was 12.73%. In 2022, the market size of down jackets in China reached about 169.2 billion yuan. According to research data from the China Research Puhua Industry Institute, the industry penetration rate is expected to further increase, and it is expected that the overall market size of down jackets in China is expected to exceed 330 billion yuan by 2028. In summary, we can see that the cost-effectiveness pursued by consumers is not simply a matter of price competition. In the future, the market for cotton and down jackets will not only be a binary choice. With the upgrading of outdoor scenes and changes in consumer attitudes, the competitive advantage of brands will ultimately be reflected in the upgrading of functionality, among which material upgrading is the most direct and effective means.
The Quilting Craft Trend for Women's Down Jacket
In the autumn and winter of 24/25, the stitching process of women's down jackets presents diversity, while maintaining the traditional geometric stitching, resulting in changes. By interpreting the rich changing effects through flat surfaces, the down jacket adds details and highlights to this single item. As a key item in autumn and winter, cotton down jackets will be reinterpreted in the quilting process by combining embroidery, patterns, decorations, and other forms. This article will showcase the characteristics of this season's down jacket quilting technology from the perspectives of embroidery quilting, dense geometric quilting, independent pattern quilting, regular curve quilting, vertical stripe stitching, and decorative quilting.
Glacier Adventure -- The Pattern Trend for Kidswear
Skiing is a winter sport conducted in the snow, which combines elements of speed, skill, and adventure, attracting many people to participate and enjoy. The inspiration for this pattern comes from the icy feeling of snow capped mountains, with ice and snow, mountains, snowflakes, and other main design elements, creating an atmosphere that feels like being in a skiing scene. The report serves as a reference for the development of outdoor sports style patterns for 24/25AW.
Calm Down Endorphins -- The Design Development of Down Jacket
Calm endorphins are a dressing style that is completely opposite to dopamine, which refers to a dressing style that creates a sense of pleasure through pairing. Coordinate and match high saturation colors, seeking harmony and balance in bright colors. A dressing style that stimulates dopamine secretion in the brain through clothing, resulting in a sense of pleasure and satisfaction. And endorphin is a hormone secreted by the pituitary gland. The production of endorphin needs to be bitter first and then sweet, and it will produce a kind of satisfaction when achieving the goal. If dopamine is the color of joy, then endorphins are the silent black. Endorphins wear a low saturation color scheme in contrast to dopamine, with the most classic color being black.
Functional Aesthetics -- The Detail & Craft Trend for Down Jacket
The demand for down jackets that combine functionality and aesthetics is constantly increasing, and the practicality and convenience of multifunctional down jackets make them a popular style of choice for consumers. This season, through the innovation of hats, sleeves, plackets and other parts, as well as the use of detachable and strap functions, the perfect combination of fashion elements and functionality has been achieved, providing consumers with more diverse and diverse fashion choices. These designs meet the needs of consumers for aesthetic appearance, while also providing a comfortable experience of practicality and convenience.
Fur Fusion -- The Silhouette Trend for Women's Parka
In the development and design of the autumn and winter seasons, in order to cope with the changing climate, it is necessary to have a multifunctional style to overcome it. In the 24/25 autumn and winter season, this item will be redefined and upgraded, with the use of fashion silhouettes and the addition of practical elements and details, ensuring that the item is versatile and can also meet the requirements of various occasions in autumn and winter. This season, the 7 major single item silhouettes, including the shawl collar parka, pilot parka, short parka, waist up one hand long parka, trench coat parka, as well as workwear parka and A-type parka, are the main focus, expanding the development of fur parka into multiple fashion dimensions.
A/W 24/25 Industry Insight of Women's Down Jacket
POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.
Skiwear -- The Design Development of Kidswear
Under the trend of outdoor sports, autumn and winter skiing has become an important activity, and ski clothing is gradually moving from traditional performance clothing to a more comprehensive direction that combines fashion and functionality. Both exterior and functional design have been rapidly improved. The following introduces the trend of skiing clothing for children and teenagers in the 24/25 autumn and winter from various aspects such as details, patterns, and packaging.
Outerwear -- The Silhouette Trend for Kidswear
The more common silhouettes among the 24/25 autumn and winter girls' jackets are loose plush jackets and hooded casual jackets, presenting a comfortable atmosphere overall. The medium to long silhouette is made of high-end fabric as an important material, with simple cutting to create a handsome silhouette. The short lapel jacket is mainly reflected in the jacket with folded legs and the H-shaped thin cotton jacket. The small fragrant bellows shape performs as usual, while the bread shaped cotton jacket not only has strong thermal insulation performance, but also enhances the soft and cute girl characteristics. The pink color and bright surface material with reflective effect is one of the important trends.In summary, the 24/25 autumn and winter girls' jackets exhibit diversity in silhouette and style. Please refer to the report below for details.
The Fabric Trend for Girls' Outerwear
Girls' outerwear, mainly consisting of coats and jackets, has become a hot selling item, with distinct style characteristics in each style. The fabric selection is based on comfortable and classic texture materials, while emphasizing rich surface texture, which is both fashionable and warm, meeting various needs. This report focuses on the three most popular styles among girls, namely college style, small fragrance style, and Japanese and Korean style. Combining the popular fabric textures of each style, it recommends key fabric directions and provides fabric planning ideas for the development of 24/25 autumn and winter girls' jackets for garment enterprises, as well as reference guidelines for fabric display for fabric enterprises.
Recombination -- The Detail & Craft Trend for Women's Down Jacket
At the crossroads of the century long upheaval, the clothing industry is facing the problem of industrial transformation and how to break the situation. There are more phenomena of mixed recombination and material fusion in down jackets, which are often associated with reliable elements such as fur, leather, small fragrance, knitting, and woolen that have stood the test of time, seeking a steady development trend. This hybrid restructuring design concept not only meets the personalized needs of consumers, but also provides more sustainable and cost-effective solutions.
Texture Quilting -- The Craft Trend for Women's Down Jacket
With the continuous evolution of fashion trends, the design of quilting techniques is also constantly innovating and developing. The quilting techniques for women's down jackets have shown diversity, generating rich and interesting changes while maintaining traditional quilting techniques, making the perfect interpretation of plane and three-dimensional. This article will combine various innovative quilting techniques such as adhesive texture, double line quilting, cross weaving, quilting reinforcement, and radial quilting to reinterpret, Highlight the trend of quilting technology for the new season of women's down jackets.
Wild Camping -- The Pattern Trend for Kidswear
The term 'camping' can be traced back to the temporary outdoor accommodation and facilities built by early humans during activities such as nomadic, hunting, and migration. The inspiration for this pattern comes from the essential items and natural scenery needed during camping. Using compass, searchlights, tents, and mountains as the main design elements, creating an atmosphere that feels like being in a wilderness setting. The report serves as a reference for the development of 24/25AW mountain outdoor style patterns.
Chinese-style Cotton Clothing -- The Detail & Craft Trend for Kidswear
This season's autumn and winter Chinese style cotton clothes have rich details, using a wide range of woolen strip splicing techniques. The woolen strip feels gentle and soft, not only decorative, but also adds warmth in winter. The combination of buckle decoration and diagonal placket design is a common detail design for Chinese style cotton clothes, and the dignified traditional beauty can be continued. The choice of colors is mainly gentle and elegant, and the embroidery process adds refinement to the cotton clothes. At the same time, there are innovations in the direction of embroidery and quilting, Local embroidery simplifies the cumbersome large-scale embroidery, and the various changes in quilting make the traditional cotton clothes more modern.
The Silhouette Trend for Women's Down Jacket
The 24/25 autumn and winter women's cotton down jacket silhouette presents a strong sense of coolness and functionality, constantly pursuing innovation and change while maintaining a classic and practical silhouette. While the classic silhouette is reproduced, innovation in style or details can also be seen. This report focuses on analyzing the puffed down jacket silhouette. By analyzing the silhouettes of truncated waist down jackets, high waisted box down jackets, short bread jackets, cocoon shaped long jackets, and A-type down jackets, more creative iterations are implanted in the design of autumn and winter down jackets.
Outerwear -- The Color Trend for Boyswear
As a key clothing item for boys in autumn and winter, outerwear has also attracted attention in terms of color direction. The jacket items for the 24/25 autumn and winter season are highly saturated with rich color schemes, such as bright maple leaf red, bright spectral yellow, and eye-catching red flame orange, full of youthful vitality and fashion sense. These colors can bring a hint of brightness to the autumn and winter seasons, adding winter fun. The cool color scheme is more calm and fresh, such as the soft winter blue and the outdoor scent of seaweed khaki. These colors give people a calm and comfortable feeling. The use of these 9 key colors is flexible and diverse. The versatility of these colors also brings more possibilities for pairing, allowing children to fully showcase their fashion taste and personality.