Returning to luxury in a low-key manner is a new era of minimalism, known as "Quiet Luxury". It is not entirely minimalist, nor is it so cold hearted, but a style that is "not as simple as minimalism, but more refined than the cold hearted style". The colors are black, white, gray, khaki, and earth tones

There is an inseparable connection between architecture, fashion, and the human body. In recent times, architecture and space have played an increasingly important role in fashion design and marketing. Fashion brands and designers use architectural spaces to showcase their cultural values. The theme "Spatio-Temporal Circle" represents the aesthetics of space and architecture, the fusion of culture and history, and also reflects deeper philosophical thinking. It prompts us to contemplate the concept of time, the relationship between the body and space, and the multidimensionality of fashion. It even stimulates the audience to engage in profound reflections on fashion, society, history, and culture, thereby establishing a strong cultural value for the brand and expanding its influence.

In this era dominated by self-emotion-driven behavior, people have been balancing their relationship between the world and their own selves, steadfastly guarding their souls amidst the tide of time. In doing so, they achieve a subtle balance of being fashionable yet not eccentric, like gentlemen seeking to break the rules, continuously realizing self-flow and innovation in the "container" of the larger environment, and creating a spiritual abode for an emerging concept of elegance. Irrelevant ornaments are eliminated, leaving only concise and powerful self-expression and a delicately sculpted sense of beauty.

24/25AW takes "intellectual boundarylessness" as its theme, incorporating classic pieces that have been filtered through the lens of intellectual boundarylessness while also adding in female-specific intelligence. The collection draws on both the elegance of heritage and the idea of continuous refinement of self-set boundaries, undergoing repetitive innovation and reshaping to create a new personality language. Rational thinking and independent thought are parallel, and the boundaries between sensuality and minimalism are blurred, resulting in endless freedom to move towards rebirth.

The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters' exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that "resistance culture" will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.

As the Covid-19 pandemic recedes and WFH policy is relaxed, global employees are ready to restart the classic office trend. Symbolizing a new dawn, the officecore is at its historic high. As an element code that highlights sociality and uniformity, the office style, instead of stripping away its original personality, the composition of this social homogeneity can actually highlight the personality, while emphasizing differentiation with similarity. The familiar office dressing rules are no longer the “bible” of fashion. Officecore redefines traditional office uniforms, endowing them with deeper modern connotations while also imbuing them with meanings of “care” and “responsibility.”