Driven by the strong push of technology and trends, the fashion themes for the 25/26 autumn-winter season will be centered around technology. The presentation of future technology, materials, and highlights provide us with innovative inspiration. This technology-driven fashion trend will break traditional design frameworks, bringing new visual experiences and wearing sensations. Designers will utilize advanced materials and technologies to create clothing that is not only beautiful and practical but also imbued with a sense of technology. Cool light tones and metallic color palettes will dominate this season's trends, symbolizing the power of technology and hope for the future. Meanwhile, clean lines and geometric shapes will also be widely used, emphasizing the precision and order of technology.

We have experienced a wave of resignations in recent years, from lying flat to the current state of great exhaustion: a collective feeling of fatigue and pressure. It can be said that exhaustion has become an increasingly obvious and persistent characteristic of contemporary life. In this situation, maintaining good mental health is a topic of continuous research in the future; Psychotherapist Deb Dana has found that in our overly stimulated world, low light can regulate our overwhelmed nervous system - through the feeling that makes you feel comfortable and safe, warm and fuzzy. This report explores how to apply this trend concept to the multiple crises of clothing in daily life, providing people with much-needed happiness and helping them recover their energy.

The inspiration for "Blooming Old Dreams" comes from the recent hit drama "Blooming Shanghai". The production of the drama, Wong Kar wai, presents the bustling Shanghai side of development in the late 1980s and early 1990s with his classic filters. The portrayal of the beautiful Li Li in every frame has become a topic of discussion, and his classic backless black dress and a series of designs have become a reflection of aesthetics. In addition, some urban fragments with a retro feel from the 1990s are also worth referencing, such as the gorgeous sequins in commercial social scenes, crystal materials in home furnishings, blurry dream core filter color expression, and Chinese aesthetic characteristics, collectively reshaping the classic retro Chinese modern impression.

The 10 key color groups for spring/summer 2025 released by POP FASHION are based on the evolution of popular color groups proposed in spring/summer 2024 and autumn/winter 24/25. By combining new color observations, data analysis, and integrating basic research in the fashion industry, consumer data, aesthetic directions, etc., they encompass humanities, arts, politics, economy, environment, technology, lifestyle, etc Creativity and other aspects are used to extract and predict the color trends that are in line with the current season in China's clothing industry.

PANTONE 13-1023 Peach Fuzz is Pantone's annual representative color, a soft and velvety peach shade that exudes subtle sensuality, friendliness, and gentleness. It is a nurturing peach tone that instinctively inspires us to reach out and touch. Its all-encompassing spirit enriches the heart, mind, and body, stimulating a sense of belonging, recalibration, and cultivation. It creates a calm atmosphere, conveying messages of care, sharing, community, and collaboration, providing us with a space to exist, feel, heal, and thrive.

New Horizons -- S/S 2025 Theme Forecast

With confidence in the strength of the country and the rejuvenation of the nation, we eagerly embrace the pursuit of traditional culture and Chinese art. The Hangzhou Asian Games have truly allowed the world to experience the profound heritage of Chinese culture and the top-level aesthetics of Eastern art. Both the opening ceremony and the closing ceremony are stunning with their stage effects, exuding a strong and splendid Chinese style. Against the backdrop of the splendid Jing-Hang Grand Canal, the event presented scenes of folk traditions such as silk, porcelain, tea, as well as incense, seals, umbrellas, fans, and showcased the natural beauty and cultural landscapes of Hangzhou. These scenes form a beautiful picture scroll, revealing the beauty and essence of the five-thousand-year history of the Chinese nation.

With the confidence in national power and the revitalization of the nation, we eagerly embrace the pursuit of traditional culture and Chinese-style art. The promotion of Chinese-style culture is continuously deepening, and Chinese-style brands are rapidly emerging. The ZHUCHONGYUN 2023 AW "苗（Miao)" Haute Couture Collection inherits the culture of the Miao ethnic group. Chinoiserie is highly sought after by foreign countries, and topics such as the popular historical drama have brought Chinese traditional culture into the spotlight. From the perspective of clothing, it reinterprets the collision between classic modern and traditional elements, and reopens Chinese traditional customs and culture from a modern perspective.

The 10 key color palettes for the 24/25 Autumn/Winter season released by POP FASHION have evolved based on the contrasting popular color palettes proposed for the 23/24 Autumn/Winter and 24 Spring/Summer seasons. By combining new color observations, data analysis, and integrating basic research in the fashion industry, consumer data, aesthetic directions, etc., the palettes incorporate color trends that are suitable for the clothing industry in our country this season, encompassing aspects such as humanities, arts, politics, economy, environment, technology, lifestyle, and creativity.

The POP Fashion foresight team released a forecast of five major theme trends for the 24/25 fall/winter season through multidimensional consumer insights, data trends, brand design changes, and dynamic trends in the fashion industry. This provides an early glimpse of future fashion trends and unveils a new design perspective for the 24/25 fall/winter season. This season's macro theme is "Intelligent Fusion," expressing that the constantly iterating standard system is accelerating the transformation of the fashion industry, and the diverse needs of young consumers will be reconstructed and met through industry efficiency and algorithm models. The POP Fashion foresight team will explore future multidimensional demands and industry benefits from a broader, more global, and multidimensional perspective.

Amidst the heavy social pressure, unstable circumstances and economic burden, people crave a return to a simpler and more innocent way of life, seeking joy and happiness. Sustainability is not only an environmental issue, but also a design proposition that emphasizes the importance of commercial creations that are cost effective. With the departure of a generation’s style icons, there has been a resurgence in classic designs, bringing punk, mash-up, and handicrafts back into fashion. Nostalgia combined with sustainability has become the new trend in design.

As the younger generation of Chinese consumers deepen their understanding of Chinese style, the promotion of Chinese cultural elements continues to expand. Fashion COSMO has special initiatives promoting traditional dramas. Chinese Hanfu Day is concurrently held in various locations, with activities such as watching Hanfu shows, browsing Chinese-style markets, attending cultural lectures, and experiencing national beauty makeup.

Sometimes sweet, sometimes cold and rebellious, and sometimes quirky and childlike. In the world of Suspense Drowning, we can do everything we like through the digital internet. From the love for nostalgia to the innovation of future technology, dare to try all the new things around. We respect the diversity of culture and figure out what is our favourite.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.

Traditional Aesthetic -- The Color Trend for Chinoiserie Womenswear

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in S/S 2023 to predict the fashion trend and broaden the horizon of fashion design. When the virtual world started the fashion "Metaverse", the physical world opens the "Animism", which is the future vision of Meta-Heuristics, the mega theme of S/S 2023.

Strange Twinning elaborates people with mixed identities express their romantic, weird ideas contrasting with mainstreams and establish a sense of identity via preferences, experiences and appearances. Influenced by the retro 1960s style, this intense palette is lively, playful and bright, carrying passionate yet complicated sentiments of youngsters. Classic rose pink tones come back. Lilac Sachet, Chateau Rose and Tropical Peach appear on gauze, embellished by Maize and Scarlet Ibis for an open visual effect. Cold blue-green tones, including Ming Green, Blue Opal, Umber and clear Blue Glow, fuse retro sports style with everyday gowns, lead the new trend of young lady style.

After the new normality, the world is expecting that everything will revive in the future. Fashion, as a presentation of life, has been a carrier for people's perception and expression. Innovated spirit of the time promotes the emergence of avant-garde knights who break the previous public persona and turn from a maverick to an independent thinker. They are responsible youths and flexible players, exploring self-evolution continuously.

Strange Twinning interprets strangers with different cultures and living environments understand and resonate each other. Globalization connects people with mixed identities, different backgrounds, status and cultures, and they establish a sense of identity through preferences, experiences, appearances. And we call it a hybrid age. The cultural shock brings a crisis of hybrid identity to the younger generation. They are busy with virtual social networks with an identity of private-sphere uploader, express a "natural vagrancy" attitude, pay for their hobbies and ideas, and become the major consumer group of coterie economy. Big data allows them to meet their doppelgangers, connects them who have different subcultures and aesthetics, and forms various interpersonal cultures. They are imaginative and creative. They privately customize their own styles such as "fair-skinned, young and slim" or "sweet, beautiful and quirky", break boundaries between interpersonal cultures through content socialization and inversely influences the mainstream.