This report mainly provides reliable reference for the early development of fashion consumer goods brands by studying the target audience in Europe and America (mainly the US market), combined with market experience in consumer goods such as clothing. Provide references from both emotional and rational perspectives: Sensory: 1 Complete timeline of popular events throughout the year 2. Research on popular events and product development extensions Rationality: 3 Reference for the annual update rhythm of fashion consumer product brands

Luxury cars and luxury goods both symbolize the ultimate symbol of social status and personal taste. They are usually made of high-quality materials, showcasing exquisite craftsmanship and exquisite craftsmanship in details. These products are often priced high, not only because of their material value, but also because of their uniqueness and brand history. These two not only meet the functional needs from one place to another, but also serve as a way to showcase personal economic strength and unique aesthetic taste.

This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.

The Consumption Insight of Nature Lifestyle

This report starts from a sports lifestyle, provides insights into future core trend sports, summarizes future core trend elements, reports on industry macro, inspiration concepts, development points, etc., and comprehensively analyzes the core trend points of the Spring and Summer of the 25th.

February 2024 -- The Industry Insight of Underwear & Homewear

January 2024 -- The Industry Insight of Underwear & Homewear

In recent years, with the improvement of living standards and the widespread promotion of outdoor culture, outdoor activities such as camping, hiking, creek tracing, and skiing have gradually become one of the trendy lifestyles. Breaking through the niche circle, the outdoors is moving towards popularization and integration into daily life. The rise of this outdoor trend is not only to escape the hustle and bustle of the city but also a choice to pursue freedom and relaxation. People are eager to break free from the confinement of electronic devices and reconnect intimately with nature. When facing the rise of the outdoor trend, enterprise brands need to fully understand the needs and interests of consumers, constantly innovate and improve, and provide products and services that meet market demands. By establishing good interaction and connection with consumers, brands can grow together with the outdoor trend and win the support and recognition of more consumers.

December 2023- Insights into trends in the lingerie/home clothing industry

Insight into trends in the lingerie/home clothing industry in November 2023

POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.

Insight into the Trends of the Underwear/Home Furnishing Industry in October 2023

With the rise of various aesthetic styles in the fashion industry, it also means that the aesthetic economy is gradually becoming popular. Consumers in the leather and fur industry are gradually becoming younger and the main force of domestic fur. In today's era of aesthetic economy, the fur industry is developing youthful and lightweight fur styles to meet this huge market gap. Young female consumers, as an important force, have ushered in broad development space for the fur industry and are seen as a blue ocean in the clothing industry. POP FASHION has launched this clothing trend report focusing on the fur industry for the first time in this blue ocean market.

The World Meteorological Organization (WMO) released a report on July 10th stating that the hottest year in history is expected to occur after 2023, possibly in 2024, with the possibility of an exacerbation of the El Niño phenomenon. With temperatures reaching new highs, people are starting to explore various ways to cool down and find relief from the heat. Industries related to summer cooling, such as tourism, air conditioning, beverages, and others, are rapidly growing at an unprecedented pace. To cope with the increasingly rising temperatures, the home textile industry should actively develop a range of products related to cooling, relief from the heat, and providing a cool environment. Whether it's bedding or curtain fabrics, the emphasis should be on using lightweight and breathable materials to provide the most comfortable sleeping environment and cool living spaces. (Trends in smart and healthy homes, functional home trends)

Insights into the trends of the underwear/home apparel industry in September 2023.

Insights into the trends of the underwear/home apparel industry in August 2023.

The goal of this project is to research and analyze the trends and changes in visual marketing. Visual marketing refers to the application of marketing mix strategies in activities such as corporate image promotion, advertising, and product promotion, in order to meet the needs of target market consumers and achieve an organic integration of aesthetics, colors, and products, ultimately leading to an exchange and the achievement of organizational objectives. This report plans to explore the application of visual marketing in different industries and consumer types. We will focus on studying the case of AIGC in the field of content creation and analyze its impact on visual effectiveness. We will also conduct surveys and research to understand the influence of customer purchasing habits and psychology on visual marketing. This will help enhance the market competitiveness of businesses and provide valuable insights and strategic direction for future marketing strategy planning.

Insight into Trends in Middle-aged and Elderly Clothing

Liu Wen led a group of supermodels to appear in Bottega Veneta's 2023 Winter Fashion Show. On July 20th, at 8 PM, Beijing time, it was the first physical show held by the Italian fashion house in China. Renowned Chinese supermodel Liu Wen and Doutzen Kroes respectively opened and closed the show. The unique architectural style of the Red Brick Art Museum resonated with the brand's iconic Intrecciato leather weaving technique. "What I like most is that the architecture itself is very logical," said Blazy when talking about the choice of the Beijing venue. "It combines craftsmanship, modernism, and the past.

A/W 24/25 Leather & Fur Industry Insight

January 2023 -- The Industry Insight of Fur