This report starts from a sports lifestyle, provides insights into future core trend sports, summarizes future core trend elements, reports on industry macro, inspiration concepts, development points, etc., and comprehensively analyzes the core trend points of the Spring and Summer of the 25th.

February 2024 -- The Industry Insight of Kidswear

Against the backdrop of the economic shift towards a resilient era, people are paying special attention to consumption trends. Current consumer research indicates that there have been significant changes in consumer demand in terms of consumption experience and psychology. "Cultural confidence," "independent economy," "self-upgrading," and "aesthetic consumption" have emerged as the four major trends that people are focusing on in 2024.

Insight into the trends in the children's clothing industry in January 2024

In recent years, with the improvement of living standards and the widespread promotion of outdoor culture, outdoor activities such as camping, hiking, creek tracing, and skiing have gradually become one of the trendy lifestyles. Breaking through the niche circle, the outdoors is moving towards popularization and integration into daily life. The rise of this outdoor trend is not only to escape the hustle and bustle of the city but also a choice to pursue freedom and relaxation. People are eager to break free from the confinement of electronic devices and reconnect intimately with nature. When facing the rise of the outdoor trend, enterprise brands need to fully understand the needs and interests of consumers, constantly innovate and improve, and provide products and services that meet market demands. By establishing good interaction and connection with consumers, brands can grow together with the outdoor trend and win the support and recognition of more consumers.

Intelligent technology is bringing positive changes to the home space in terms of health, energy efficiency, safety, and more, and gradually transforming people's living habits and influencing the layout and purchasing direction of home appliances. More and more tech products are seamlessly integrating into the home living space, making us ignore the presence of technology and taking on more complex tasks to fully optimize the home ecosystem. Thanks to the rapid development of new technologies such as the Internet of Things, artificial intelligence, and 5G, the field of smart homes in China is moving from single-product intelligence and interconnection of IoT plus home scenes to a comprehensive intelligent 3.0 stage. At the same time, with the improvement of consumer quality, users have shown a strong demand for smart homes. This report will explore the impact of this transformation on the future living scenes in different regions of homes.

Spring and summer of 2025 witness a booming outdoor activities trend. The demand for health, relaxation, exploration, and team building has driven the development of outdoor activities. From camping, cycling, paddleboarding, frisbee, landboarding, skiing to this year's city walk, outdoor sports have gradually replaced murder mystery games and escape rooms as social activities among young people. Meanwhile, the hosting of the Chengdu Universiade, the return of the China Open Tennis Championship, and the hosting of the Hangzhou Asian Games have further stimulated the development of the outdoor consumer market. Looking at the development trends of outdoor markets in developed countries abroad, various outdoor activities are expected to integrate into new lifestyles, just like traditional social places such as movie theaters and gyms. Companies should seize this opportunity actively, continuously innovate, and expand their business scope to meet consumers' need for diverse and high-quality outdoor activity experiences.

With the booming popularity of camping and outdoor activities in recent years, getting closer to nature and enjoying the harmony between body and mind that the outdoors brings has been highly sought after, especially among the younger generation. Outdoor activities have become a standard lifestyle. Recently, Xiaohongshu cleverly identified a new outdoor experience and launched the concept of "Chinese-style outdoor". By recording the growth perspective of the post-90s generation in the short film "Xiaoyu" and collaborating with domestic brands, it evokes emotional resonance within us. The presentation of old photos makes people suddenly realize that the outdoors is not something foreign, but a way of life that every Chinese person has experienced. Chinese-style outdoor is a sense of relaxation unique to the Chinese people. A watermelon, a few cans of beer, and a few packs of melon seeds, fishing by the lake, chatting in the park, simple and carefree, unlock the joy of being wild in nature. As young consumers become increasingly enthusiastic about purchasing and using domestic products, showing off domestic products, and incorporating elements of Chinese traditional culture, this lifestyle is bound to become a popular choice in the fashion of consumption, triggering a wave of enthusiasm in the outdoor community.

Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.

November 2023 -- The Industry Insight of Kidswear

The topic of Halloween has become popular, satisfying the city's tolerance and imagination towards different cultures of Generation Z. At the same time, it can show everyone another social form and way of life, and there is a happier life than in the slogan. To celebrate BAPE ® On the 30th anniversary, adidas Originals once again teamed up to launch a new golf series; Street brand BAPE ® Collaboration with "King of Pop" Michael Jackson. The designer of Chilie, a trendy game, brings new life to the characters with the intention of lions and auspicious clouds in traditional culture. The Gucci 2024 series of baby products showcases the brand's adventurous spirit, from gift sets to ready-to-wear items.

After the epidemic, camping outside the enclosure has become a popular and popular outdoor lifestyle. The rise of outdoor sports such as frisbee, skateboarding, lure fishing, and paddleboarding has sparked more young people's enthusiasm for outdoor activities. At the same time, the massive content of variety shows and social platforms has defined the trend attributes of camping. The emergence of more new camping methods, new consumption patterns, and new business formats has demonstrated the stronger economic spillover effects of camping. Currently, limited by the maturity of camping culture, the camping discussed by people mostly refers to tent camping, including pack-and-stay camping without purchasing any equipment, and camping with simple personal equipment. These are currently widely popular forms of camping. This report mainly focuses on tent camping, explores the product trends of camping with simple equipment, and provides new ideas for relevant outdoor product companies.

As autumn approaches, trendy "intellectual style" outfits become popular. High intelligence, simplicity, intelligence, gentleness, coupled with a sense of detachment and relaxation, and a gentle and elegant scholar temperament, give a new meaning to the academic style of children's clothing; The trend of Gorpcore style has transformed the meaning of outdoor sports from simple relaxation and escape to deeper thinking, naturally crossing from mountains to urban streets; The Maillard wind continues to heat up; The arrival of the era of pet economy reflects the spiritual needs of the Z era and how brands can leverage it; The successful conclusion of the Asian Games has sparked people's thinking about unity, trust, friendship, and harmony in a chaotic world; SS2024KIDS WEAR continues to gather the innovation and exploration of people from all walks of life, store energy for inspiration, and jointly explore the cutting-edge design trends of spring and summer children's fashion.

The World Meteorological Organization (WMO) released a report on July 10th stating that the hottest year in history is expected to occur after 2023, possibly in 2024, with the possibility of an exacerbation of the El Niño phenomenon. With temperatures reaching new highs, people are starting to explore various ways to cool down and find relief from the heat. Industries related to summer cooling, such as tourism, air conditioning, beverages, and others, are rapidly growing at an unprecedented pace. To cope with the increasingly rising temperatures, the home textile industry should actively develop a range of products related to cooling, relief from the heat, and providing a cool environment. Whether it's bedding or curtain fabrics, the emphasis should be on using lightweight and breathable materials to provide the most comfortable sleeping environment and cool living spaces. (Trends in smart and healthy homes, functional home trends)

August, as the back-to-school season, is the peak season for school uniform customization. At the same time, major brands have launched the "Back To School" themed series, with classic college style, casual preppy style, and varsity elite sports becoming popular style directions this month. Maillard retro trend is a popular fashion direction for early autumn. Gorpcore, the outdoor mountain style, remains a popular trend this month and has become an important global industry trend. This month, the Playtime & Kid's Hub New York 24 spring/summer children's wear exhibition explores children's fashion trends. "Daddy Cool 2" concludes this month, focusing on contemporary parenting trends.

Christmas, the most important day of the year in Western society, has become a global festival and an important opportunity for online and offline businesses to seize traffic in the second half of the year. In China, Christmas consumption has become a new highlight in the consumer market. Based on previous Christmas situations and consumer consumption trends in the first half of this year, we can predict the demand of consumers. In the past two years, due to the global pandemic, consumers did not have a perfect Christmas. With an optimistic outlook this year, consumers are eager to have a perfect Christmas, and most consumers are looking forward to the festival this year.

After the epidemic, the Christmas supplies market has shown a positive and promising development trend. In this challenging era, holiday season decorations will still have a quickly recoverable appeal and play an uplifting role during multiple crises. With the expansion of the Chinese consumer base, the demand for Christmas decorations will continue to increase. This report introduces seven key themes, ranging from craftsmanship and weaving themes to modern bohemian aesthetics. For businesses, understanding and seizing these market trends, continuously innovating, improving product quality and services, and meeting consumer demands will help gain a greater competitive advantage in the fiercely competitive market.

In June, the children's clothing industry overall saw a high level of activity, particularly with Pitti Bimbo and CBME Maternity, Baby & Children Exhibition providing the industry with abundant inspiration and commercial opportunities. Additionally, in June, brand collaborations and joint collections offered the children's clothing market more choices and opportunities for growth.

May 2023 -- The Industry Insight of Kidswear

Our industry insight for kidswear in April, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

Our industry insight for kidswear in March, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.