Sometimes sweet, sometimes cold and rebellious, and sometimes quirky and childlike. In the world of Suspense Drowning, we can do everything we like through the digital internet. From the love for nostalgia to the innovation of future technology, dare to try all the new things around. We respect the diversity of culture and figure out what is our favourite.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started in the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and re-interprets the highlights of that classic, golden age.

Metaverse is a society under constant evolutions. The rise of virtual digital clothing leads to the innovation and revolution of fabrics. The consumer groups of Metaverse are the Gen Z and Generation Alpha who love luxurious streetwear. Driven by the styles as virtual interaction, futuristic technology, NFT, avant-garde streetwear, and smart business, designers bring suiting, digital knits, PU leather, patented leather, gradient gloss, and 3D embellishments to the forefront. Focusing on visual effects and fun performance, the thematic fabrics of Metaverse are mainly applied to produce suits, dresses, knitted base layers, and outerwear.

The consumer of this theme, Sensory Intensifier pursues orderly aesthetics and the designs of transboundary senses. Op Art psychedelic fabric is fused with the ultimate joy of colorfulness to explore the deep down senses. Sensory knitted fabric, visual illusion woolen fabric, joy down fabric and urban leather fabric convey the luxurious value of ultimate joy. The illusive rhythm of pattern and texture provides people with interactive sensory experiences.

The consumer of this theme, Sensory Intensifier pursues orderly aesthetics and the designs of transboundary senses. Op Art psychedelic fabric is fused with the ultimate joy of colorfulness to explore the deep down senses. Gucci Aria's jewelry collection Hortus Delicarum refines unique gemstones and arranges them in asymmetric disorder. The application of digital gloss and acrylic jewelry creates the dazzling visual effect of dance floor. Op knitting fabric, joyous glossy fabric, sensory woolen fabric, decorative geometric fabric and composite fur fabric all convey the luxurious value. Rhythmic pattern and the flowing effect of reflective gloss provide people with the interactive experience with clothing.

S/S 2022 menswear theme Sunlit City describes the positive mental condition of urban people and conveys the new tonality of future S/S men's business style. New Scandi color, minimalist commuting design and delicate yet functional fabrics express the Soft Power and the business commuting styling with blurred occasions. Fine high-count worsted fabric, natural linen blends, lustrous anti-bacterial blends and cozy ecological striped fabric are the essential trendy fabrics, and they also rebuild the business fabric of S/S 2022 and add the energization value and younger trend.

The swanky youth of this new era are growing up in the global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. Vintage faded knit fabric interprets the fearless color of youth. Retro stripe-check fabric salutes to the street culture. Coated nylon and protective cotton blend fabric protect the free and reckless youth through the comfortable functionality.

From the 14th century to the 18th century, a large number of Chinese goods flew into the European market, and then Europeans developed a strong interest in oriental culture. At present, Asian culture, especially Chinese culture, has become an important force attracting worldwide attention, and Asian markets become an essential market. Therefore, many menswear brands shift their attention to oriental culture, which just reflects this theme, Chinoiserie. They draw inspiration from 18th-centuary homeware collaboration or art works that blended oriental and western cultures. Nostalgic luxurious fabrics also adopt decorative jacquard and display the oriental and western temperament.

Social turmoil and social distancing lead to changes of working and living habits. In the post-coronavirus era, protective and healing designs as well as simple soothing home life have become the definite trend for A/W 21/22. Data shows 55% of the global population mention the home aesthetics and Wabisabi from January to April 2020. At present, home has become the haven for existentialists to heal themselves. Just like Claire Dickinson says, the home space plays a vital role in relieving stress and anxiety. Home, brings spiritual comfort and provides infinite possibilities for A/W 21/22 business menswear fabrics.

"BoBos" is the mix of bourgeois quality and Bohemian style. With the popularity of urban resort, the lifestyle pursuing freedom and close to nature also prevails. BoBos start the discovery tour of holiday, blend bourgeois qualities with Bohemian free will and art vibe and bring perfect holidays to S/S 2021. The resort way close to nature allows people to immerse in the good times. This is a brand-new spring and summer resort theme for men.

We all seek ourselves in the city, and long for being part of it to enjoy the convenient life and the secret loneliness. Wandering in the busy city, we are social men and the sober urban bystander. A new generation of young urban white-collar workers is flooding into the urban workplace. They pursue the casual, fashionable and young business wear. And traditional business fabrics are changing and upgrading.