Founded by the designer Liang Dong in 2015, the Chinese label ATTEMPT calls for the fusion of creative expression and culture. And the innovation and regroup of materials and structures have been the key point. Practical elements are injected into styles and functions to follow the contemporary fashion trend of urban techwear. The changes of tailoring and materials interpret the brand concept of "reconstruction".

ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.

Fashion's digital transformation is accelerating. Over the past year, brands have experimented with radical technologies and engaged with new platforms – whether it's gaming, 3D fashion or virtual models – in an attempt to connect with next-gen fashion lovers. In this report, global shopping platform Lyst digs into fashion's newest frontiers. They analyzed how the digital shifts in the industry are affecting consumer behavior by combining search metrics from over 100 million annual shoppers, Google data, social media tracking and press coverage generated over the past 12 months. In the sections ahead, Lyst & The Fabricant explore how gaming opened a whole new world of opportunity for brands. How influence in the age of the digital avatar is changing. While understanding digital fashion buyer personas and discovering what the future holds for fashion tech. Ultimately, their research shows that consumer attitudes towards virtual fashion experiences are rapidly changing in the current climate.

The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.

"IT'S TOO MUCH TOO POWERFUL TOO BRIGHT" and "I CAN'T FACE THE EVENING STRAIGHT;YOU CAN'T OFFER ME ESCAPE" are lyrics from LSAT FLOWERS, and appear often in the clothing, which reveal the dim keynote of ATTEMPT's new series. This lonely song is hovering between despair and hope, reflects our ambivalence and fear of the future during growth, which drives our depiction and evolution in creation. "Military" is the main element in the new series. We constantly repeat "Order" and "Destruction", "Loneliness" and "Hope" in the design. And finally styles show a strong sense of loneliness.

Attempt focuses on innovation and mix. Deconstruction and innovation are key for Attempt. Its S/S 19 collection still emphasizes how to show personalities through garments and presents the relationship between morbid and normal states under the influence of "the Side Effect". Boundaries are removed to connect different styles. Some conflicting influences are combined. Prints, piecing and deconstruction are directional and stylish.