Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-12-01 69178
Youthful Knitwear -- The Analysis of SJYP The Womenswear Designer Brand
Korean designer duo Steve J and Yoni P launched their brand, SJYP in summer 2015. The collection’s contemporary denim DNA has become one of the fastest growing brands on the market. Not to mention their signature destroyed details, and unique cut off in different shades of blue jeans. They are the winner of the Style Icon Awards Asia 2016 4th year running.
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2022-03-29 72913
Trendy Hippies -- The Analysis of SJYP The Womenswear Designer Brand
Founded in 2007, the Korean designer brand SJYP creates a trendy hippie style through street sport elements and retro denim. This brand is deeply loved by K-pop stars and fashion bloggers. We can see the products from many Korean drama series. Denim is the signature of SJYP. For S/S 2022 collection, the brand selected the most eye-catching colors to interpret its creativity. Exclusive blue-white patterns endow trendy girls with avant-garde pieces.
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2021-12-13 55445
Street Idol -- The Analysis of SJYP The Womenswear Designer Brand
The Korean SJYP brand was founded in 2014 by a fashion designer couple Steve Jung and Yoni Pai.The project, which began as a follow-up to its first popular collection of blue denim dresses, is popular with Korean pop stars and fashion bloggers. SJYP is known for its avant-garde jeans design and witty '90s retro style. Their cowboy series has always been very popular, and the design of cowboy splicing is quite good.
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2021-08-05 59358
90's Concert -- The Analysis of SJYP The Womenswear Designer Brand
The style of New Jack Swing was added to the pre-fall design of SJYP, which maximized the charm of music and presented the recycle of fashion and the unique 90's features. Retro colors and styles are combined with tweed, sporty elements and signature deconstruction to create a delicate and stylish fashion only for SJYP girls.
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2021-05-18 72776
Casual Girl -- The Analysis of SJYP The Womenswear Designer Brand
Korean designer couple Steve Jung and Yoni Pai founded the brand SJYP after graduating from Central Saint Martins and London College of Fashion respectively. Their brand finished its debut on London Fashion Week in 2014. Its street sport elements, minimalist retro denim, and chic styles sweep the Korean fashion world. Charming SJYP S/S 21 collection uses multi-finished denim, diverse splicing, and striped fabric splicing. Besides, the latest golf collection presents a unique and distinctive summer feeling.
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2020-10-28 83320
Subverting Convention -- SJYP The Womenswear Designer Brand
SJYP is a designer brand from South Korea, co-founded by Stev Jung and Yoni Pai in 2007. They use their own images as brand's logo. SJYP is quite popular thanks to its street sports elements, simple retro denim and chic style.
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2019-01-23 152039
SJYP -- 19/20 A/W Womenswear Brand
Korean brand SJYP was created by the couple Steve Jung and Yoni Pai from Central Saint Martins and London College of Fashion respectively. The brand made its debut show at London Fashion Week. SJYP features street sport elements and simple, retro denim. This season, it plays with fresh tones, lace-up ribbons, splicing and mix-and-match looks.