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2022-09-08 38616
The Beauty of Nature -- The Analysis of STORY mfg. The Menswear Designer Brand
Founded in 2013 in East London by Saeed and Katy Al-Rubeyi, Story MFG is a practice of artisanal craftsmanship inspired by the preservation of our natural world. Deeply rooted in sustainability and zero-waste production, the label prides itself on its transparency in process, environmentally conscious manufacturing, and the integration of traditional, time-honored techniques in garment dying and construction. Vintage workwear and military uniforms serve as the templates for functionality and durability, while organic dyes derived from tree bark, jackfruit, and natural indigo create kaleidoscopic colors that insulate the label’s bohemian spirit. Working with artisans from around the world, the hand-made charm of Story MFG becomes apparent in the off-kilter knit sweaters, embroidered linen tops, and crocheted hats and bags while a relaxed and inviting ease permeates the aesthetics, welcoming you into the free-flowing world of Saeed and Katy. Reverence to the heritage of artisanship is felt in every piece, while fashion as a form of activism persists as the label’s raison d’etre.