According to the sales data of Taobao and Tmall from February 12th to March 17th, through a comprehensive analysis of the proportion of sales and sales volume, it can be concluded that T-shirts, casual pants, jackets, hoodies, shirts, and cotton/down jackets have the highest proportion of men's clothing sales. This report will focus on showcasing the highlights of these six hot selling categories in fabric selection, and provide specific fabric recommendations for these popular products.

Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

Throughout the 24/25 Autumn/Winter Men's Fashion Week in Paris, Milan, London, and New York, minimalism, naturalness, and retro style have guided the trend of accessories this season. It is worth noting that in terms of metal accessories, electroplated matte color is the main color aspect of four in one buttons and zippers. This season's accessories continue the trend of adding highlights to clothing through clever application methods, integrating brand style elements and interpreting brand charm.

The frequency of chemical fiber fabrics appearing on men's runway shows in the 24/25 autumn and winter has increased, continuing the main trend of 24 spring and summer - glossy texture. The trendy gloss and simple matte surface style are the key trends of this season, accounting for 39% and 36% respectively. The natural wrinkle and crease texture fabrics made of high twisted fibers have achieved the application of diverse styles this season, accounting for 8%. Pioneer finishing fabrics with rich appearance and functions through processes such as lamination and calendering shine brightly in cotton/down jackets, accounting for 7%. And the fine denier semi transparent fabric has ushered in an innovative design application of double-layer stacking this season. This season, chemical fiber fabrics have become the main fabric for developing cotton/down jackets in the ready to wear category. It is worth paying special attention to the expansion of its application ratio in sports and business leisure sets. Improving the functionality of synthetic fabrics and increasing their use in business and leisure style styles is a key focus for future development.

Looking at the 24/25 autumn/winter men's fashion show, clothing tailored to fabrics continues the fashionable and casual style of 24 spring/summer, as well as the street trend. At the four major fashion weeks of this season, hoodies and T-shirts remained the most mainstream knitted items, while the proportion of men's knitted fabrics used in sports and business casual sets also increased significantly. In terms of fabric style categories, influenced by the ready to wear category, loop fabric and plain fabric account for a relatively large proportion, reaching 26% and 20% respectively. Meanwhile, the proportion of velvet fabric has also increased, reaching 21%. This season's runway knitted fabrics are also worth paying attention to in terms of craftsmanship. The style of stir frying and other finishing techniques are widely used in the hoodie category of loop fabric development, while colored spun bamboo yarn is widely used in plain fabric products. The upgrading and optimization of yarn texture and silk wool technology this season have improved the tactile and visual effects of knitted fabrics.

Throughout the 24/25 autumn and winter men's fashion show, the decorative fabrics present personalized characteristics that combine with pattern patterns. Sequin embroidery and hot diamond are still the mainstream techniques, accounting for 25% and 24% respectively. Hot diamond mainly focuses on the visual effects of light and dark presented by brands represented by Balmain through the use of particle size changes; Heavy industrial decorations such as pearls, diamonds, and gemstones give people a luxurious and gorgeous feeling, showing an upward trend in this season's men's fashion show, accounting for 20%; On the basis of continuing the trend of the previous season, tassels are twisted with bright silk to create a sparkling luster; In addition, three-dimensional flowers have been extended to the application of various elements this season, showing a fun three-dimensional effect; Metal elements are another highlight of this season, with a focus on Emporio Armani's fashionable business style created with irregular metal decorations.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for girl dress fabrics, which were evaluated by user download interaction data in the past three months. In the top three month hot list, Mayoral is the most popular women's pants brand, followed by Minkmui and Monalisa. According to the analysis results of the TOP Hot List, casual knitted material dresses are on the rise among girls, accounting for as much as 21%. Pure cotton is still the most popular component in the material, especially organic cotton, which has received increasing attention, mainly presented as smooth plain weave and color woven stripes; In addition, with the sweet French style and the socialite style becoming popular styles that have attracted much attention, their main materials, mesh fabric and tweed, are also popular, accounting for 19% and 7% respectively; The printed dress mainly features fresh pastoral flowers, accounting for 23%; The jacquard fabric is mainly made of luxurious and gorgeous relief jacquard, which is eye-catching.

This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Loro Piana is the most popular women's pants brand, followed by Hermes and Louis Vuitton. According to the analysis results of the TOP Hot List, knitted pants are showing an upward trend, accounting for up to 30%. Wool is still the mainstream component in the material, and combined with multi-component blending, it presents a delicate and soft quality; The cotton textile material is mainly twill, combined with workwear design to create fashionable and casual pants; New material ratios such as viscose, acetic acid, copper ammonia, and other regenerated cellulose fibers are used to create silky and smooth hanging pants, reflecting the material upgrade in the environmentally friendly consumer market; In addition, linen and synthetic fiber materials are showing an upward trend in this hot list with their casual and trendy designs.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular suit brand, followed by Balmain and Miu Miu. According to the analysis results of the TOP Hot List, worsted wool is still the most important material, followed by cotton and linen materials and soft blended materials mainly composed of viscose and acetic acid; The texture perspective focuses on the delicate diagonal texture and the natural texture brought by hemp yarn, while the direction of dark texture is highly valued, including dark jacquard and plain tweed, all of which have a low-key and introverted rich level; Comfortable velvet fabrics, mainly made of lightweight woolen and velvet, are innovative materials in women's suits and can be an important development direction for early spring collections.

This report is based on the comprehensive analysis of the top 100 hot list of children's sun protection clothing fabrics derived from POP-Fashion's user download and interaction data over the past two months. In the top hot list of the past two months, Balenciaga is the most popular sweatshirt brand, followed by GUCCI and Louis Vuitton. According to the analysis results of the top hot list, delicate plain weave and colored yarn fabric with floral patterns are the most popular, accounting for more than half. The fabric style with fashionable craftsmanship processing shows a significant upward trend, accounting for 19%. The floral patterns woven with colored yarn are worth paying attention to, and new and light air layer fabrics are the trending fabric styles of this season with corresponding investment value.

This report is based on the comprehensive analysis of the TOP Hot List of POP Fashion's user download interaction data in the past three months, resulting in the TOP 100 Hot List of Children's Wear Sunscreen Clothing Fabric. In the top three month hot list, FILA KIDS is the most popular children's clothing and sunscreen brand, followed by children's clothing brands MQD and Pawpaw Liu. According to the analysis results of the TOP Hot List, printed fabrics with childlike creativity are the most popular style of children's clothing and sunscreen clothing fabric this season, accounting for about 40%. Next are fabrics with fine denier and slight wrinkles, as well as smooth and lightweight surfaces, accounting for 17% and 16% respectively. While paying attention to the different styles of sunscreen clothing, more attention should be paid to the use of materials and techniques such as sunscreen yarns and sunscreen films.

The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

Based on monitoring data from the POP-FASHION fabric team over the past three months, the most popular women's fashion luxury brands for early spring and spring/summer 2024 are Jil Sander, 3.1 Phillip Lim, Valentino, and Stella McCartney. Based on the sales data of these brands on online shopping platforms and comprehensive analysis of similar products, the following data can be obtained. In early spring 2024 and spring summer 2024, the material of women's shirt fabrics is mainly pure cotton, with the proportion of viscose blended fabrics showing an upward trend, accounting for about 33%; The fabric style and texture are highest in high-density plain poplin, accounting for about 44%, interpreting a casual style with exquisite fabric texture. This report will select Jil Sander, 3.1 Phillip Lim, and Stella McCartney brands with the highest attention to provide a detailed interpretation of their key fabrics in the shirt category for this quarter.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for men's cotton/down jacket fabrics, which were evaluated based on user download interaction data in the past three months. In the top three month hot list, Moncler has become the most popular men's cotton/down jacket brand with an absolute advantage of 39%, followed by the men's benchmark brand GXG and the Canadian down jacket brand Canada Goose. According to the analysis results of the TOP Hot List, the most popular fabric styles for men's cotton/down jackets this season are fine denier, lightweight, and high-density wear-resistant, with both accounting for more than half of the market share. The warm plush style fabric has slightly increased in the hot list this season, accounting for 11%. Fine denier lightweight, high-density, and wear-resistant fabrics are the fabrics with corresponding investment value this season. It is worth noting that the application range of protective functions and worsted fabrics continues to expand.

This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

This report is based on the analysis of popular fabric data from POP Fashion's user download interaction data in the past three months, which was selected as the top 100 hot list for women's jackets. In the top three month hot list, the most popular women's jacket brands are Miu Miu and Celine, accounting for 17% and 16% respectively. According to the analysis of the TOP hot list, the most popular style of women's jacket fabric this season is woolen fabric, accounting for up to 40%, with the firm and firm Maierdeng woolen fabric as the main presentation, presenting a tight and bony texture. The second aspect is the casual cotton texture, mainly including the cotton appearance presented by worsted wool material and the rough retro cotton spinning, with fabric proportions of 17% and 10%, respectively. The low-key and elegant tweed fabric and the tightly knit classic Roman fabric have also attracted attention, and the new Chinese style has an upward trend, mainly focusing on the highlights of craftsmanship.