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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • The Comprehensive Analysis of Pitti Uomo

    2021-07-23 27632

    The Comprehensive Analysis of Pitti Uomo

    Founded in 1972, the world-leading fashion event Pitti Uomo is not only a menswear show, but it is also a more all-around clothing exhibition and trade show. Other fashion weeks may pay more attention to the runway, however, Pitti Uomo focuses on the exhibition and trading of new-emerged brands. Meanwhile, Pitti Uomo can also be regarded as the best interpretation of global fashion trend for menswear. From June 30 to July 2, Pitti Uomo successfully held its 100th exhibition in Florence. Except for those famous menswear brands and latest products all over world, there were multiple special events as well. According to the official data, over 6000 people attended the exhibition, including 4000 buyers(30% of them came from foreign countries). The exhibition was mainly based on three topics: "Fantastic Classic"(contemporary classic menswear), "Dynamic Attitude"(outdoor wear, sportwear and streetwear), and "Superstyling"(niche avant-garde design). Thus, the exhibition has attracted people from all the industries and with different fashion preferences.

  • Pitti Uomo -- The Comprehensive Analysis of Florence Menswear Exhibition

    2020-01-20 65073

    Pitti Uomo -- The Comprehensive Analysis of Florence Menswear Exhibition

    The 97th Pitti Uomo menswear exhibition was held on 7th to 10th, January. It is the most important fair in menswear industry, and chooses flag as the theme, which symbolizing "Open" and "Internationalism". The 97th Pitti Uomo attracts 265 brands, including Brioni which returns back to Florence after many years. It celebrates the brand's 75th anniversary with a special installation designed by Olivier Saillard.

  • Pitti Uomo -- Comprehensive Analysis of Menswear Show

    2019-06-25 78132

    Pitti Uomo -- Comprehensive Analysis of Menswear Show

    Pitti Uomo's Guest Nation Project includes China this year. The summery theme is Pitti Special Click, and Sergio Colantuoni was in charge of the design of this show and explored the new direction. Polygonal patterns and bright colors are combined to be striking and youthful, echoing what Pitti Uomo is supporting.

  • 2019 S/S Menswear at Pitti Uomo -- Trend Analysis

    2018-06-28 68178

    2019 S/S Menswear at Pitti Uomo -- Trend Analysis

    Pitti Uomo's latest edition was a clever lesson in presenting familiar offerings in a new way. While the evolution of key items remains slow, there is innovation in the way these familiar concepts are offered for S/S 19. For example, trends that are perennial menswear favorites, such as 'nautical', are reworked to feel relevant again, with clean styling and graphic color lending a modern edge.

  • 18/19 A/W Pitti Uomo -- Trend Analysis

    2018-02-09 173407

    18/19 A/W Pitti Uomo -- Trend Analysis

    The 93th edition of Pitti Immagine Uomo was held in Florence, Italy from 9-12 January. The trade show was transformed into a film festival to echo the 'movie' theme, bringing directional fashion and lifestyle programs in fun and fresh ways. This time, fashion experts from all over the world focused on the hottest athleisure style and contemporary designer brands. Well-known or emerging brands showed their products. And most importantly, Pitti Uomo brought fashion brands combining classic menswear with modern sports style to the world.

  • 2018 S/S Pitti Uomo -- Trend Analysis

    2017-07-06 53357

    2018 S/S Pitti Uomo -- Trend Analysis

    Pitti Uomo is indispensable if you are in the menswear industry. Pitti Uomo in Florence drives the global trends. It is devoted to setting trends, evolving and showing fine designs and high-quality products. Every season, Pitti Uomo provides directions for the men's market, and attracts buyers and companies all over the world.

PITTI IMAGINE UOMO Florence Fashion Trend Analysis Report

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