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2024-02-22 6491
Pitti Uomo -- The Analysis of the Florence Menswear Fair
From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
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2023-07-11 7282
Pitti Uomo -- The Comprehensive Analysis of Florence Menswear Exhibition (Part One)
From June 13th to 16th, the 104th edition of Pitti Uomo, the Florence Men's Fashion Exhibition, took place at the Fortezza da Basso exhibition center! A total of 825 men's fashion and lifestyle brands participated in this edition of Pitti Uomo, surpassing the previous 789 brands, with 43% of the brands coming from countries other than Italy. The theme of this year's exhibition was "Pitti Games", referring to a relaxed and enjoyable atmosphere that is full of challenges and creativity, synonymous with energy, commitment, and the desire for success. The Pitti Immagine organizing committee imagined the Florence exhibition center as a "big gambling table" where people can enjoy themselves and experience the thrill of taking risks.
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2023-02-03 20046
The Comprehensive Analysis of Pitti Immagine Uomo 103
The 103rd edition of Pitti Immagine Uomo ended in Florence (10-13 January 2023) with almost 800 men's fashion, lifestyle and genderless collections at the Fortezza da Basso, an increasingly evolved exhibition layout and new sections like PITTIPETS and The SIGN. Plus the special events in other venues around the city: from the Martine Rose catwalk show at the Loggia del Porcellino to the Jan-Jan Van Essche show in the Santa Maria Novella Complex, together with all the other scheduled presentations and events that met with great approval from the press, buyers and guests who traveled specially to Florence.
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2021-07-23 45348
The Comprehensive Analysis of Pitti Uomo
Founded in 1972, the world-leading fashion event Pitti Uomo is not only a menswear show, but it is also a more all-around clothing exhibition and trade show. Other fashion weeks may pay more attention to the runway, however, Pitti Uomo focuses on the exhibition and trading of new-emerged brands. Meanwhile, Pitti Uomo can also be regarded as the best interpretation of global fashion trend for menswear. From June 30 to July 2, Pitti Uomo successfully held its 100th exhibition in Florence. Except for those famous menswear brands and latest products all over world, there were multiple special events as well. According to the official data, over 6000 people attended the exhibition, including 4000 buyers(30% of them came from foreign countries). The exhibition was mainly based on three topics: "Fantastic Classic"(contemporary classic menswear), "Dynamic Attitude"(outdoor wear, sportwear and streetwear), and "Superstyling"(niche avant-garde design). Thus, the exhibition has attracted people from all the industries and with different fashion preferences.
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2020-01-20 65900
Pitti Uomo -- The Comprehensive Analysis of Florence Menswear Exhibition
The 97th Pitti Uomo menswear exhibition was held on 7th to 10th, January. It is the most important fair in menswear industry, and chooses flag as the theme, which symbolizing "Open" and "Internationalism". The 97th Pitti Uomo attracts 265 brands, including Brioni which returns back to Florence after many years. It celebrates the brand's 75th anniversary with a special installation designed by Olivier Saillard.
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2019-06-25 78815
Pitti Uomo -- Comprehensive Analysis of Menswear Show
Pitti Uomo's Guest Nation Project includes China this year. The summery theme is Pitti Special Click, and Sergio Colantuoni was in charge of the design of this show and explored the new direction. Polygonal patterns and bright colors are combined to be striking and youthful, echoing what Pitti Uomo is supporting.
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2018-06-28 68403
2019 S/S Menswear at Pitti Uomo -- Trend Analysis
Pitti Uomo's latest edition was a clever lesson in presenting familiar offerings in a new way. While the evolution of key items remains slow, there is innovation in the way these familiar concepts are offered for S/S 19. For example, trends that are perennial menswear favorites, such as 'nautical', are reworked to feel relevant again, with clean styling and graphic color lending a modern edge.
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2018-02-09 173717
18/19 A/W Pitti Uomo -- Trend Analysis
The 93th edition of Pitti Immagine Uomo was held in Florence, Italy from 9-12 January. The trade show was transformed into a film festival to echo the 'movie' theme, bringing directional fashion and lifestyle programs in fun and fresh ways. This time, fashion experts from all over the world focused on the hottest athleisure style and contemporary designer brands. Well-known or emerging brands showed their products. And most importantly, Pitti Uomo brought fashion brands combining classic menswear with modern sports style to the world.
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2017-07-06 54192
2018 S/S Pitti Uomo -- Trend Analysis
Pitti Uomo is indispensable if you are in the menswear industry. Pitti Uomo in Florence drives the global trends. It is devoted to setting trends, evolving and showing fine designs and high-quality products. Every season, Pitti Uomo provides directions for the men's market, and attracts buyers and companies all over the world.