Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2023-10-10 30588
Minimalist Aesthetics -- The Comprehensive Analysis of Fast Fashion Menswear Brand
With the saturation of the European market and the intensification of the decline in the Asian region, and an increasing number of American consumers leaning towards fast fashion clothing, the proportion of American consumers is as high as 88%, far higher than 46% in Europe and 21% in China. Fast fashion brands are targeting "potential stocks" in the Americas. In terms of performance, the United States has become Inditex's second largest global market in 2021. At the same time, Inditex's pre tax profit in the 2022 fiscal year surged by 77% year-on-year in the Americas region, while in China it decreased by 47%. In order to better meet consumer demand, Inditex began to shift its main market to South America. Zara has taken the lead in the Brazilian market and has over 30 outsourced factories, achieving an integrated production and sales model; Shein has taken a 27% share of the online clothing market in Brazil; H&M plans to enter the Brazilian market in 2025. It is worth noting that, driven by the high-end strategy, the proportion of Zara Origins in Zara's products has increased by 17%, and the usage rates of high-end fabrics such as cashmere and leather have increased by 44% and 16%, respectively.
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2022-12-21 46014
Fashion Trends -- The Analysis of ZARA The Menswear Brand
Zara is one of the best-known global fashion brands, with more than 2,000 stores around the world. The chain is owned by Inditex, a Spanish retail conglomerate that operates seven other brands.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.