South Korea has many multi-brand boutiques, located in fashion landmarks such as Myeongdong, Kangnam and Garosugil Street or shopping malls. The relatively small-scale select shops in malls sell 10 to 15 street brands, while those in places such as Myeongdong are larger, enjoying a building with several floors (men, women and vintage). The Korean market focuses on youthful styles and most of them are athleisure, featuring sweatshirts, heavy-gauge knitwear, long trench coats and baseball jackets in oversized, loose and casual silhouettes. Crafts, patches, prints and webbings are important on sweatshirts, patterns also play a key role.

There are many integrated shops which are located in bustling areas in South Korean. There are about 10 to 15 brands in one select shop. The shop is normally very large, with the whole building divided into male, female and vintage floors. The style of womenswear is tend to be vintage, seeing the American retro style enjoy a comeback; dress, Blouson, short cardigan are decorated with ruffle, lace , pearls or beadings. The trend of menswear styles sways towards elegant business style, and they are mainly blazer, shirts, suit pants. Minimalist style swept across the whole globe.