Subverting expectations has been Rok Hwang’s strength ever since launching his label Rokh in 2016. The Korea-born, United States-raised designer moved to London to study at the prestigious Central Saint Martins, completing a Womenswear MA under the tutelage of the legendary Louise Wilson before cutting his teeth as a ready-to-wear designer for iconic Parisian houses Céline, Louis Vuitton, and Chloé. Since setting out on his own, the LVMH-nominated designer has garnered a loyal industry following for his inventive and elegant interpretations of women’s staples. Rokh’s subverted classics represent a meeting point between opposites: fragility and boldness, functionality and luxury, masculine and feminine. Hwang’s technical expertise appears in the clever constructions and meticulous cuts of the label’s signature deconstructed trench coats.

3.1 Phillip Lim was founded by the Chinese American designer Phillip Lim and his partner Wen Zhou in 2005. Neat tailoring and smart details carry the brand concept of being simple and practical. Called “the new Chloé” by Vogue, 3.1 Phillip Lim continues the minimalist aesthetics on both men’s and women’s ready-to-wear. Keep an eye on the cutting and detail designs.

Beaufille was founded in 2009 by Chloé Gordon and Parris Gordon in Canada. The name, Beaufille, comes from French and originally means handsome girls with personality. The brand takes on a minimalist style. Beaufille blends menswear and womenswear elements, so the masculine side coexists with feminine side in its clothing. In order to carry out sustainability, Beaufille uses some special fabrics for the new season: textile materials made from 50% recycled plastic bottles and 50% organic cotton. The sisters meditate on sustainability, and create a transitional wardrobe for multiple occasions and environments.