Based on market research in November, the autumn and winter styles of children's clothing wholesale market in Zhili, Huzhou have been fully updated. Several stores have launched new Dragon Year New Year costumes.This month, the wholesale market of children's clothing in Zhili, Huzhou saw an increase in the proportion of cotton down jackets, assault jackets, and outerwear, making them popular items in the market this quarter. The Huzhou Zhili Girls are based on Japanese and Korean styles, combined with French romance and Korean retro styles, presenting interesting combinations. At the same time, Chinese style and small fragrant style have also become popular styles this season. Boys and teenagers, on the other hand, have a mountain outdoor style as their main focus, combining the trend of street leisure and trendy sports. They have launched innovative styles such as cotton down, jackets, and workwear, emphasizing details such as pockets, badges, and sleeves.

The focus of the Shanghai retail market this month is on the latest trends of big and trendy brands. The brand's focus is mainly on various styles such as casual style, workwear style, sports style, outdoor style, etc. Among them, the sharp angle splicing of sports style and the three-dimensional pocket of workwear outdoor style are the key elements of this quarter. In addition, the short and fluffy design of winter single item cotton/down jackets occupies the main composition of the market and echoes the demand of consumers for outdoor activities.

Improved Chinese style children's clothing is a fashionable children's clothing series that combines traditional Chinese elements with modern design concepts. It has improved and interpreted traditional Chinese style clothing, aiming to showcase classical elegance while incorporating modern fashion elements, creating a unique cultural charm for children. The design inspiration comes from traditional Chinese culture and ancient art, guiding children to love and understand traditional Chinese culture. By wearing such children's clothing, children can feel the charm of traditional Chinese culture and cultivate appreciation and respect for traditional aesthetics.Utilize traditional techniques such as embroidery, printing, gilding, makeup imitation, and weaving gold, as well as traditional Chinese style clothing and Hanfu shapes, such as Tang style skirts, Ming style Hanfu, Tang clothing, and qipao. Improve traditional Chinese clothing, continue the beauty of Chinese clothing, and promote and inherit culture. At the same time, attention is paid to the selection of colors and traditional Chinese colors and patterns, making children's clothing more distinctive in Chinese style.

Representative brands with quiet luxury style, such as INSUN, LANCY, EP YAYING, etc., have distinct and unique styles. Exquisite style details, high-quality yarn, and simple yet advanced style design are all the core design points under this style.

J. LINDEBERG was established in 1996, headquartered in Stockholm, the capital of Sweden, and entered the Chinese market in 2012. When the brand was founded, its bright and slim fitting golf clothing broke the traditional gray and loose fitting attire at the time, quickly conquering the European golf industry, and subsequently launching product lines such as fashion, skiing, and formal attire. The brand's logo originates from the abbreviation J L-shaped, resembling a bridge, meaning "a bridge between fashion and functionality". J. LINDEBERG is positioned as light luxury, always adhering to the concept of connecting fashion and functionality, and a simple but not minimalist style. The brand creates multi scene clothing for modern urban elites with bold colors, comfortable practicality, and rich functionality. Besides the product itself, J LINDEBERG also actively advocates for a proactive, dynamic, and innovative lifestyle.

Representative brands in the commuting style, such as BLUE ERDOS, JNBY, ICICLE, etc., have distinct and unique styles, with delicate needle texture changes, unique jacquard patterns, and simple yet advanced style designs being the core design points of this style.

In October, the children's clothing market leader conducted research on two concentration areas of Hangzhou Sijiqing and Kunlong children's clothing wholesale markets. Hangzhou Children's Clothing Wholesale Market is a modern clothing wholesale and trading market that integrates children's clothing, children's accessories, and children's products. It covers a wide range of styles and is a mid to high-end children's clothing market characterized by wholesale and foreign trade. This month, the new autumn/winter items on the market are centered around 23/24, with a relatively large market share of winter season items such as cotton down, sweaters, and pants. The styles are mainly Korean retro, mountain outdoor, and Japanese Korean children's fun.

In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.

The EP YAYING 2023 Autumn/Winter Collection is centered around clothing, touching distant Eastern imagery and drawing inspiration from the dazzling moments in the cultural river. It awakens contemporary awareness of the beauty of the East, deeply rooted in genes, and gives new vitality to traditional culture. In addition, on the occasion of the 35th anniversary of the brand's establishment, Yaying plans a nomadic journey of sustainable fabrics, launching the yak velvet series, and jointly creating "the beauty of nature" and "the beauty of China".

SANGLUO, founded in 2003, is an underwear brand created by Huajia Group. Its design inspiration comes from ancient poetry, combining the natural and environmentally friendly characteristics of silk clothing with the qualities of softness, nobility, elegance, and beauty. The design of SANGLUO's home wear incorporates elements of modern and minimalist European style on the basis of Chinese silk culture, aiming to create a romantic, elegant, and warm home life for modern white-collar women. Reasons for recommending this brand: On the one hand, the silk fabrics used by SANGLUO are all made from high-quality mulberry silk independently produced by Huajia, which exceeds the national industry standards and is "Grade 6A" mulberry silk. On the other hand, the brand's product design style is unique, retaining the classical charm of the Jiangnan region while incorporating fashionable elements. Through a new interpretation, it presents a distinctive charm. This perfect combination of classical and fashionable elements can attract more consumers who appreciate the combination of the classical and the trendy.

Rejina Pyo is a designer originally from South Korea, currently based in London. Her vision is to inspire individuality through creating timeless and durable collections. Pyo launched her own contemporary women's wear brand in 2014, three years after graduating from Central Saint Martins with a master's degree in fashion design. Her final collection for the master's program won her the prestigious Han Nefkens Award. Today, she runs the company together with her husband Jordan Bourke. The brand is dedicated to challenging diversity, actively recruiting models from different backgrounds to showcase their designs, regardless of age, body type, or ethnicity. Rejina Pyo's design style is beloved by editors and influencers such as Leandra Medine, Camille Charriere, and Pandora Sykes. Her statement bubble-sleeve dresses, playful proportions, asymmetric knitwear designs, and bold color combinations are highly popular.