This article takes the mainstream trend of unisex Japanese style as the core entry point. Through in-depth exploration of outdoor theme illustration art and letter slogan design elements, and integrating details such as vintage printing, invisible pocket construction, work bag design, fabric splicing technology, and linear decoration, a series of representative Japanese items such as pocket shirts and quick drying shorts are analyzed in detail.

Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.

This article mainly starts from the dimension of minimalist style, focusing on details such as neckline stitching, pleated structure, micro deconstruction, stitching design, work bag, and heterogeneous stitching. Mini embroidery technology and metal accessories are used to enhance the artistic expression and modern sense of the item. The item can focus on simple shirts and minimalist work pants.

In the spring of 2024, new Heilan Home products will be launched vigorously. Heilan Home takes the theme of dragon singing for thousands of miles in spring, with fresh color schemes and diverse outfits, starting with nature and comfort, and following the romantic trajectory of thousands of miles in spring.

The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.

According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.

With eye-catching color tones, it leads a new trend. The Louis Vuitton 2024 Spring/Summer Men's Collection inherits the brand's classic charm, showcasing the artistic ingenuity of the creative director of men's clothing, Pharrell Williams, and showcasing a gentlemanly style.

Woo Youngmi is a clothing brand founded by renowned Korean designer Woo Youngmi (from the UK and the US) in 2002. Wooyoungmi founded a men's clothing brand from a female perspective, with the tough lines of its men's clothing carrying the unique "texture" of the Korean brand, striving to leave a deep impression on people in terms of "shape" without any strong visual impact. It blends the soft visual representation of women into the men's clothing style, balancing the tough style and soft temperament, reflecting the fresh and elegant sexy essence of ambiguity. Focus on its clean and straightforward silhouette design as well as the design of details.

According to Amazon data, among all Amazon products, men's clothing accessories account for 20.7% of all clothing accessories, a decrease in the past two months. And men's clothing accounted for 38.5% of men's clothing accessories, an increase of 0.1%, with only a slight increase. (2) In January, the sports category remained at the top, accounting for 26.3% of the total, unchanged from the previous month; The number of shirt products ranked second, accounting for 18.9%, a decrease of 0.1%; The jacket and jacket category ranks third, accounting for 10.3%, unchanged from last month.

In the fast-paced urban life, filter out background noise, freely shuttle through the city, and respond to the commuting trajectory in spring light and shadow with a casual attitude. The modern commuting concept is not limited to a single business formal attire model. Urban youth pursue a commuting style that balances work and life, based on business and leisure, injecting some fashionable, casual or sporty elements, finding a balance between formal and leisure. Exquisite design details outline the unique charm of commuting styles, and diversified dressing allows modern urban men to maintain comfort, appropriateness, and fashion on their commuting journey.

With the sweeping trend of national sports, the boundaries of sports styles are undergoing unprecedented expansion and innovation, no longer limited to professional equipment in the arena, but gradually penetrating into diverse dressing scenes such as urban commuting and daily leisure. The emerging trend of new urban sports is a concentrated reflection of this trend. It cleverly integrates leisure sports with modern urban life style, with comfort, functionality, and fashion as the core, fully catering to the needs of contemporary people for healthy lifestyle habits and personalization and leisure. It can be foreseen that with the continuous growth of consumer demand for sports and leisure, the new urban sports style will continue and continue to extend. The upcoming Olympic Games to be held in Paris in 2024 will further promote this trend and open up greater market space.

The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

This report provides a comprehensive analysis of men's pants on the 2024 Spring/Summer runway, including casual pants, shorts, and sports pants. This season's styles mainly include Gorpcore, minimalist luxury, and street hip-hop style; The silhouette focuses on two pieces: wide leg casual pants and fake pants. The loose legs can provide more comfort and freedom, improving wearing comfort; The details mainly include pocket design, waist changes, and rope decoration, adding highlights and individuality to the pants.

Jonathan Anderson, Creative Director of LOEWE's 2024 Spring/Summer Women's Wear Collection, adopts the design concept of "embracing randomness" and takes us into a chaotic and possible mental state through experiments, hallucinations, and sidekicks. In this process, daily clothing has undergone a subversive interpretation, presenting a bold, bizarre, and interesting side. The sparkling brooches that make up the top, the playful and vibrant star brooches, and oversized pins all showcase the creativity and ingenuity of designers. These unique elements infuse fashion with depth and texture, making it strange and interesting, like an extraordinary adventure to explore fashion elements.

This report provides a comprehensive analysis of women's denim on the 2024 Spring/Summer runway. The main items of this season are voluminous jackets, wide leg jeans, and workwear pants. The trend of using old water washing technology design is also showing a significant increase. In addition, the use of design methods such as dislocation deconstruction, acid washing and bleaching, and floral elements cannot be ignored, becoming the focus of women's denim on the 24 Spring/Summer runway.

Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

Looking at the 2024 Spring/Summer women's fashion show, we can analyze the six key styles of fashion synthetic fiber fabrics: recycled cellulose fiber, sports synthetic fiber, wrinkled texture, dense high gloss, technological metal, and smooth & dry. From the style proportion table, it can be seen that the most popular fabric style is dense high gloss, which has significantly increased compared to the proportion of Spring and Summer 23; The classic clean and dry style of chemical fiber fabrics is still mainstream, accounting for 21%; Regenerated cellulose accounts for 15%, and its application scope gradually expands with a significant increase; Sports chemical fibers, wrinkled texture, and technological metals all account for about 7%, with wrinkled texture style fabrics showing a significant decrease compared to the previous season. Technological metallic luster fabrics are one of the key trends of this season. In terms of ready-made clothing categories, fashion chemical fiber fabrics are mainly used in skirts and their proportion has slightly decreased. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on the new trends in three-dimensional decorative fabrics during the four major fashion weeks.

Looking at the 2024 Spring/Summer women's fashion show, it can be analyzed that the texture of knitted fabrics is mainly based on basic organization, presenting a trend of softness, light penetration, and elasticity and comfort overall. It mainly focuses on sports, leisure, and fashionable street styles, and is applied to dress items mainly consisting of dresses. The overall proportion of ready-made clothing categories does not fluctuate significantly compared to previous seasons. Knitted fabrics with a basic plain weave structure and a blend of viscose and other materials that present a soft and smooth texture accounted for the highest proportion of 51% this season, mainly used for dresses and T-shirts; Lightweight sheer and high elastic shaped knitted fabrics are important highlights of this season's runway, accounting for 13% and 12%, mainly used for bottoms, dresses, and jumpsuits; The glossy fabrics mainly consist of velvet and silk satin luster, accounting for 8%, and are mainly used in dresses; The crisp knit fabric is mainly composed of air layer and terry fabric, mainly appearing in sweaters and outerwear items, accounting for 7%; Bright silk and mesh fabrics are showing an upward trend, with a wide brand distribution, accounting for 3% and 5% respectively. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in knitted fabrics during the four major fashion weeks.

Fashion industry role model Diesel's creative design director, Glenn Matrens, showcased his new clothing design products at the latest 2024 Spring Collection event. Following the theme of red, similar to the 23 Autumn-Winter collection, the venue was packed with thousands of spectators, and the accompanying music was comparable to a party scene. This new 24 Spring collection presented by Glenn Matrens included approximately 73 ready-to-wear garments, with distressed denim still being the protagonist. However, compared to the 23 collection, this new collection added many intricate design details, making the clothes more wearable. Some of the products incorporated elements from classic movies, such as "Spice World" and "Batman," and also utilized various techniques and materials, including tie-dye, fringes, camouflage, and mesh, achieving a decadent visual style and a destructive aesthetic that belongs to him. The women's collection featured long dresses made of sheer fabric, giving a futuristic wasteland avant-garde vibe, resembling the emperor's new clothes.

44 Label Group is an emerging streetwear brand founded in Berlin in 2020 by German Techno DJ and producer Max Kobosil. The designer incorporates the free-thinking club culture nurtured by his music into the designs. Streetwear details such as prints and adjustable drawstrings adorn the brand's signature black and white monochrome designs. Jackets, hoodies, and t-shirts are designed with practicality and ease of movement in mind, while waist bags ensure that personal belongings are within reach even during the most exhilarating moments. The designs of 44 Label Group blend club style with functionality, ensuring that wearers remain stylish even after a night out at the club.