Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Romantic Fashion Minimalist Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-10 16924
Pants -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's pants product data based on user downloads in March, the focus of the pants market in the past month has mainly been on elegant commuting styles and outdoor sports styles, with some also featuring new Chinese styles. In terms of design, metal zippers, banana pant silhouettes, and leggings have become the focus.
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2024-04-09 5000
Denim -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's denim downloads from POP3 to April, denim jackets and jeans are the most popular items in the new season of denim market development, mainly quantity sensitive jackets, accounting for 32%, with basic jackets being mainly deformed and increased; The nostalgic and retro casual fashion style is still a key trend, with new materials and styles showing an upward trend, accounting for 30%; With the pursuit of the new denim trend, the styles of knitted denim and digital denim are also receiving more and more attention, accounting for 17%; Grey Bull has also shown a significant upward trend this month, especially with a 21% increase in the proportion of trendy and design brands, further enhancing the new segmentation ideas of denim styles and the introduction of new materials, becoming a highlight in the development of details and craftsmanship in the new season of men's denim styles.
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2024-04-08 12365
Amazon -- The Cross border E-commerce Data Analysis for Women's Wear in March
According to data from Amazon platform in March 2024, women's suits increased by 147.7% year-on-year in March, ranking 7th on the growth rate list, with hoodie style knitted dresses as its core item. Next is women's fashion workwear (suspenders), with a growth rate of 62.84%, ranking 14th. The growth rates of women's T-shirts are also as high as 58.7%. This report will focus on analyzing the popular designs of these rising categories and provide recommendations for corresponding styles.
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2024-04-03 12715
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
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2024-04-02 19646
Sweatpants -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 sweatpants data on user downloads in February and March, we can find that in the past month, the market has shown a high level of attention to silhouette design, pocket design, waist design, and ribbon design. Next, we will conduct a detailed analysis of these styles and details.
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2024-04-01 6037
Modern Unisex -- The Popular Styles of E-Commerce Womenswear
Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.
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2024-03-29 36486
The Xiaohongshu Data Analysis of Outdoor Sports E-commerce in March
This report analyzes the TOP list, details, and styles of popular outdoor sportswear on Xiaohongshu's e-commerce platform from February to March.
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2024-03-26 19236
Pants -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's pants data on user downloads from POP2 to March, urban light energy, workwear style, and sports and leisure are the recently popular design styles. Attention should be paid to practical details such as arc segmentation, pocket stacking, local color contrast and burrs, as well as adjustments to the placket and margin; In terms of craftsmanship, pleating and fading after washing are popular choices.
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2024-03-26 13655
Denim -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.
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2024-03-25 6158
The Pattern Analysis of Kidswear
According to the TOP100 user download list in March 2024, children's clothing patterns for spring and summer 2024 are rich and diverse, including cartoon patterns, fun letters, outdoor travel, and new Chinese landscape patterns. These rich and diverse pattern designs not only showcase the fashion trends of children's clothing for spring/summer 2024, but also reflect the designers' deep understanding of children's growth needs and aesthetic tastes.
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2024-03-22 36840
Yoga Fitness -- The Data Analysis of Womenswear E-Commerce in March
This report analyzes the TOP list, details, and styles of popular yoga and fitness clothing in e-commerce from February to March 2024.
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2024-03-21 16932
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
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2024-03-15 53349
The Data Analysis of Tiktok Womenswear E-commerce Sales in February
According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.
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2024-03-12 23074
Cartoon Pattern -- The TOP Ranking of Pattern
According to the POP 2024 February Top 100 User Downloads List, cartoon style is still the main style of single item designs for baby and small and medium-sized children's clothing in spring and summer 2024, with dinosaurs, bears, rabbits, and dogs being the most commonly used cartoon characters. In addition, ocean elements and car toys are also popular elements, and the above types of patterns can become the focus of attention this month.
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2024-03-06 11318
Denim -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's denim downloads from POP1 to February, denim jackets and jeans are the most popular items in the new season of denim market development, mainly slim fit silhouettes, accounting for 42%, with coach jackets and casual hooded jackets as the main products; The nostalgic and retro style of casual wear is still a key trend, with the trend of using waste soil, mud, dyeing, fading, and washing techniques to make old clothes increasing, accounting for 31% of the total; With the transition period from season to season, white and yellow denim styles are also receiving more and more attention, accounting for 23%; The zipper design and heterogeneous splicing of decorative details each account for 14% and 26%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of detail technology for the new season of men's denim styles.
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2024-03-04 64938
Trendy Outdoor -- The TOP Ranking of Sports in February
Based on the analysis of the top 100 outdoor clothing data on user downloads in POP1-2, we can find that in the past month, the market has shown a high level of attention to pocket design, segmentation design, waist design, and other related aspects. Next, we will conduct a detailed analysis of these styles and details.
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2024-02-21 47110
Sportswear -- The TOP Ranking of Kidswear
Based on the analysis of the data on running training clothing in the top 100 children's clothing and sports items downloaded by users from January to February 2014, we can see that in the past two months, the children's clothing market has shown a high level of attention to fake two-piece designs, sticker decorations, letter prints, pocket designs, breathable mesh, letter prints, and other designs. Next, we will conduct a detailed analysis of these styles and details.
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2024-02-20 27043
The Data Analysis of Cross-border E-Commerce Menswear in January
According to Amazon data, among all Amazon products, men's clothing accessories account for 20.7% of all clothing accessories, a decrease in the past two months. And men's clothing accounted for 38.5% of men's clothing accessories, an increase of 0.1%, with only a slight increase. (2) In January, the sports category remained at the top, accounting for 26.3% of the total, unchanged from the previous month; The number of shirt products ranked second, accounting for 18.9%, a decrease of 0.1%; The jacket and jacket category ranks third, accounting for 10.3%, unchanged from last month.
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2024-02-20 57867
Yoga -- The TOP Ranking of Women's Sportswear
Based on customer search interaction data, comprehensively organize the top 100 popular styles of women's yoga and fitness clothing from December 23 to February 24. Among the top 100 yoga and fitness clothing favored by designers, foreign designer brands and some niche domestic brands are more popular. Segmentation design, stitching decoration, breathable mesh, mesh splicing, waist design, pocket design, and other details are key areas of focus.
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2024-02-07 34273
SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January
The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.
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2024-01-24 51492
2023 Annual Data Analysis of Kidswear
The overall market for children's clothing in China is becoming increasingly stable, with positive expectations. This data is based on the industry data of the domestic e-commerce market in 2023, as well as the POP backend click through and download database. Data analysis is conducted from two aspects: consumer and children's growth scenarios, in order to extract industry trends, product attribute trends and track distribution, core consumer demographics, fashion scene demand directions, popular styles and items, etc., in order to better understand industry trends and new season development trends.
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2024-01-18 50951
Golfwear -- The TOP Ranking of Sportswear
Based on the analysis of the top 100 golf apparel data on user downloads for POP from December 23 to January 24, we can see that in the past two months, the market has shown a high level of attention to design details such as collar design, zipper decoration, badge identification, pocket design, split design, breathable mesh, letter printing, as well as wool, hoodies, pants, knitted jackets, and other items. Next, we will conduct a detailed analysis of these styles and details.
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2024-01-17 32369
Running -- The TOP Ranking of Sportswear
Based on the analysis of the top 100 user downloads of running training clothing in POP from December 23 to January 24, we can find that in the past two months, the market has shown a high level of attention to reflective design, body fitting decoration, zipper decoration, splicing design, pocket design, segmentation design, breathable mesh, letter printing and other designs. Next, we will conduct a detailed analysis of these styles and details.
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2024-01-15 37405
2023 Annual TOP Tanking of Menswear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.