According to data from Amazon platform in March 2024, women's suits increased by 147.7% year-on-year in March, ranking 7th on the growth rate list, with hoodie style knitted dresses as its core item. Next is women's fashion workwear (suspenders), with a growth rate of 62.84%, ranking 14th. The growth rates of women's T-shirts are also as high as 58.7%. This report will focus on analyzing the popular designs of these rising categories and provide recommendations for corresponding styles.

According to the analysis of the top 100 men's suits downloaded by users from POP1 to March, business light luxury is the most popular design style, followed by the new Chinese style and light industrial style. Details focus on collar and collar changes, stitching decoration, and exquisite embellishments; In terms of silhouette, the fake two-piece design direction is worth paying attention to.

According to the analysis of the top 100 women's cotton down clothing downloads in February, the cotton down market in the past month has mainly focused on new Chinese and fashionable casual styles, with a significant increase in the proportion of new Chinese styles. In terms of silhouette, skiing suits, snow suits suitable for snow, and cocoon shaped truncated bread suits are the main trends.

The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.

Based on the data analysis of the top 100 downloads of children's boys' suits in January, the recent one-month children's clothing market has mainly focused on sporty and casual styles, followed by college styles. There is also a high level of attention on sweatshirt sets in terms of silhouette. When it comes to details, there is a particular focus on heterogeneous splicing, with patterns mainly emphasizing cute and playful designs such as adorable animals and cartoon characters.

According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.

According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.

According to the analysis of the top 100 women's jackets downloaded by users in October, the jacket market in the past month has mainly focused on Miu style girls, Chinese style old money style, Chanel style, and functional sports; The proportion of cropped jackets that can be paired with suits in silhouette is relatively large, followed by woolen short coats with an upward trend in silhouette this month; Focus on pocket design in terms of details.

The POP market research team conducted data analysis on children's clothing and infants from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, key style analysis, hot sales&key colors, main key items, and fabric&pattern direction.

According to the POP Top 100 list of user downloads from September to October 2023, Korean children's clothing patterns have received much attention in the development of patterns this season. As one of the popular design styles this season, Korean children's clothing patterns are deeply loved by consumers due to their cute, fashionable, and personalized characteristics. The pattern design techniques of hand drawn graffiti and retro comics are important expressions of Korean pattern development, which endows children's clothing with more artistic and interesting elements. Secondly, animals, flowers and plants, and geometric shapes are key elements applied in the development of Korean patterns.

Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

According to the data analysis of the top 100 children's clothing patterns downloaded by users in August 2023, patterns with full printing are the most popular in children's clothing. The highest proportion is the trend toy elements, with art effects such as flat coating and watercolor being particularly loved. Cartoon animal patterns account for 22% of the total, while space-themed patterns account for 17% and car elements account for 13%. The overall trend is towards cartoon and interesting patterns, especially those with elements of garden animals, cars, and planets. According to the top 10 rankings, the most attention is given to flower patterns, cartoon animals, letter graphics, planets, and car elements. The cartoon rural scene with a warm and natural atmosphere and a sense of fun is particularly popular. Combining flower elements with cute animals can create a vibrant and joyful scene. Patterns with space and trendy elements have gained attention because of their fantasy style and graffiti-like art style, making them one of the most commonly used patterns for boys. Using hand-drawing techniques such as sketching, watercolor, or crayon art effects can add a sense of craftsmanship and warmth, giving people a feeling of warmth and familiarity.

Due to the Amazon Prime Member Day carnival last month, early autumn and autumn/winter items with high prices were popular among consumers in the best-selling list last month. Sweaters, trousers, and suits were the items with a higher year-on-year compounded growth rate in July.

Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.

2022 Annual TOP Outdoor Activewear Brand

2022 Annual TOP Athleisure Brand

According to the TOP10 knitted sets in August, Chanel-inspired outfits are listed the most, featuring fancy yarns and stitches. Lounge casual also shares the market. Loose fits and skin-friendly natural yarns are the key points. Notably, monograms and geometric shapes are still dominating the middle-aged market.

This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.

Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.

According to the TOP100 downloaded women’s suits from March to May in 2022, Simple Sophistication(43%) is the most welcoming style, followed by Emerging Design(22%) and Youthful Elegance(18%). Suiting and drill are the main fabrics, while checked fabrics also share a certain proportion. Drawstring remains the hottest details on suits when accessories are trended upward in the market.

According to the TOP100 downloaded women’s suits from January to March, J-Korean(41.6%) has trended upward greatly, followed by Sophistication(25.7%) and Youthful Elegancy(11.6%). Loose fits and X-line suits have been the most noteworthy silhouettes, while cropped suits are now in an increasing trend. For crafts, bowknots, cutouts, and deconstruction are welcoming.