Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-08 24767
The Data Analysis of Menswear E-Commerce in December
According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.
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2023-12-28 5687
2023 Top Hot List of Leather and Fur
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.
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2023-12-18 19116
Outerwear -- The Data Analysis of Menswear E-Commerce
In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.
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2023-12-12 30615
The Data Analysis of Menswear E-Commerce Products
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.
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2023-12-06 66357
Outerwear -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.
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2023-11-27 30114
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
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2023-10-16 17029
Analysis of Cross-border E-commerce Data for Menswear from August to September
The new stage of concentrated autumn and winter products usually occurs from August to September, which is also the peak period for consumers to purchase autumn and winter products. This year, the same applies, resulting in a significant increase in demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets in September, becoming the items with a higher year-on-year compound growth rate.
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2023-09-07 30960
Leather & Fur -- The TOP Ranking of Womenswear
Extract the top 10 downloaded styles from the POP August women's leather and fur single-item database. The overall styles mainly consist of short plush jackets, focusing on distressed materials, patchwork craftsmanship, and practical silhouettes. Burnished leather is an important technique that enhances the glossy appearance of the leather, adding to its fashion appeal. Attention is also given to the collar details.
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2023-08-15 47151
Outerwear -- The TOP Ranking of Kidswear
Extract the top 10 styles with the highest download rate from the children's outerwear database of POP in June-July 2023. The attention to high-end brands is highest, and there is a rising interest in sporty and casual styles. The main craft detail is the use of plush collars. The checkered pattern brings a fashionable vintage vibe to the baseball jackets as the trendy brand. The letter pattern remains one of the important designs. The proportion of baseball jackets is continuously increasing. Heterogeneous splicing enhances the layering and texture of the single product, adding overall richness. For more details, please refer to the report below.
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2023-05-08 66742
The TOP Ranking of Boys' Outerwear
Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.
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2022-11-17 78560
2022 Double 11 Shopping Festival Data Analysis of Womenswear
2022 Double 11 Shopping Festival Data Analysis of Womenswear
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2020-04-09 93764
Fur and Leather -- The TOP List of Menswear
Based on the interactive downloading data, the TOP list of men's fur and leather items is ranked. Business leisure and fashion leisure styles are dominant, holding 45% respectively. And avant-garde fashion brands take up 10%. Jackets remain popular. Influenced by season, shearling, fleece, nick garment and puffa jacket decline obviously, while leather coat and jacket grow a lot.