March 2024 -- The Industry Insight of Kidswear

The theme of "Holy.Holy" expresses affirmation of passion for life through a hot street trend style. People seem to transform into divine messengers, conveying eternal peace and resilient rebirth. The sanctuary is a creative and profound carnival, with its colors taking anti war, cultural, and natural dimensions as its hue. This unique scene is an exploration of humanity and peace, boldly showcasing more dramatic design and rich color proportions. Based on the street trendy Dirty color scheme. The soft pink color scheme collides with the passionate and restless magma orange to create a fun collision, while the navy blue and sandstone color schemes blend with the main color scheme, forming the core color of the entire series, showcasing an avant-garde rock wasteland style. Create urban rock enthusiasts with a strong street culture atmosphere, showcasing the wild street charm.

History goes back and forth like a spiral. During social downturns, people's nostalgia and longing for a better era often appear particularly strong. This kind of retrospective and respect for history and art can be seen as an initiative to pursue dreams, reflecting and resisting negative social phenomena, and creating light in the darkness is their driving force for progress. The desire for prosperity drives the liberation of nature, and energetic backers often have a relaxed and elegant "casual party" in the city, achieving self healing and encouragement. To achieve balance and harmony between body and mind in a refined and enjoyable way, and to create a brilliant and beautiful era for oneself.

February 2024 -- The Industry Insight of Kidswear

One of the themes of the 2024 Spring/Summer Color Trends released by POP in March 2023 is "Uproar Moments". The hustle and bustle of the moment conveys the exploration of "group intelligence" by social regulars, who increasingly focus on achieving interconnection through collaboration. Through diversified health methods, achieve inner encouragement and stimulate a positive oriented hedonistic mentality. The theme of noisy moments provides advocacy for the integration of community activities such as sports, art, music, etc. Everyone can find their own love and participate in public life with a positive and optimistic attitude. This season, the series releases of major brands have confirmed this theme trend.

The use of canary yellow tones aims to awaken people's deep-seated desire for happiness and relaxation, allowing children to shine brightly even during their growth and confusion. At the same time, the use of green tones represents vitality and hope, creating a fashionable space full of vitality and fantasy for boys. Show more color elements about childlike innocence, imagination, and courage.

Against the backdrop of the economic shift towards a resilient era, people are paying special attention to consumption trends. Current consumer research indicates that there have been significant changes in consumer demand in terms of consumption experience and psychology. "Cultural confidence," "independent economy," "self-upgrading," and "aesthetic consumption" have emerged as the four major trends that people are focusing on in 2024.

Insight into the trends in the children's clothing industry in January 2024

Sports ballet style is the fusion of elegance and sports elements in ballet, creating a unique fashion style. In the trend of pursuing personalized satisfaction, this season we use six highly girlish single item silhouettes, including raglan T-shirts, fake two-piece T-shirts, cropped hoodies, contrasting baseball suits, cake skirts, and satin pleated skirts, to combine sportiness and elegance, creating a style that is both suitable for daily wear and fashionable. This style is commonly found in sports clothing, casual wear, and dance clothing, and can provide wearers with a comfortable and elegant experience.

The original design of the "Food Party" theme is mainly in Korean hand drawn illustration style, with desserts, cakes, fruits, and picnic scenes as the main creative elements. By combining techniques such as anthropomorphic cartoons, hand drawing, and color block filling, the overall picture is filled with a lively and interesting spring outing atmosphere, providing a direction for the development of patterns for related children's items.

With the theme of "Jungle Adventure", immerse yourself in the lush nature outdoors and feel the power of life. Plants and flowers appear in various forms, elves and beasts dance together, butterflies and bees chase the beauty and wonder of spring. Leading young children to explore together, opening the prelude to spring! This pattern is inspired by the children's picture book of Spanish children's book illustrator @ Ana Duna. Standing in the jungle, following the animals on an adventure journey, using clever hand drawn strokes and imagination to depict children's imaginative ideas.

Korean sports style, as a trend in children's clothing in recent years, combines functionality and fashionable comfort. The simple and bright combination of large color blocks gives clothing a youthful and energetic visual appeal. The layered layering of multiple outfits makes the overall look highly playable. A sports set is an important item in the Korean sports style, usually with a loose cut to provide a comfortable wearing experience and larger activity space. Suitable for both outdoor leisure and fitness activities.

This report is inspired by the sports style that children and adolescents are interested in, integrating dynamic vitality, fresh elegance, and fashionable technology to bring a beautiful wearing experience for children's sports travel. It adopts the green of nature, the blue of the ocean, and the warm orange like sunlight to lay a fresh and energetic tone, combined with dynamic lines, gradient wave points, mountain curves, and interesting graphics and text, Create rich visual patterns as a reference for professional sports pattern development in spring/summer 2025.

This report focuses on the process details of women's sun protection clothing. The trend of sun protection clothing in the spring and summer of 2025 is towards lightweight, breathable, fashionable and personalized, mainly manifested in pattern printing, contrasting color splicing, pleated design, pocket design, and collar design. In addition, there are new directions in the use of fabric materials. Please refer to the report below for details.

On the warm days of spring, all things in nature revive, bringing infinite imagination to children. With the theme of "Go to Wild", immerse yourself in the lush nature and feel the power of life. Plants and flowers appear in various forms, elves and beasts dance together, butterflies and bees chase the beauty and wonder of spring. Leading young children to explore together, opening the prelude to spring!

Japanese style emphasizes a minimalist and minimalist design style, using cutting to highlight the beauty of the item itself by simplifying and removing complex decorations. The layered structure and drawstring design inject a new form of expression into the silhouette of the jacket. The Japanese style details are processed, emphasizing practicality and functionality. In the detailed craftsmanship of this season's boys' Japanese jacket jacket, special attention needs to be paid to the design direction of details such as segmentation and splicing, metal rope straps, Japanese style patch bags, etc.

Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.

"Relaxation" and "scholarly atmosphere" are the core atmosphere under the theme of fashionable and excellent student style. The concept of fashionable top students originates from the "intellectual style", which cleverly combines the elegance of academic style with the lazy leisure of Korean and French styles, creating a simple, comfortable, and artistic atmosphere. Usually, low-key and introverted color combinations are used to create a unique and casual way of expression, highlighting personal uniqueness and charm. Whether in school or leisure time, the combination of intellectual style can make us feel the comfort of freedom, expressing our longing and pursuit for knowledge and wisdom.

With the high price of domestically produced down jackets becoming popular on social media, the topic of "it's not that down jackets can't be bought, but that military coats are more cost-effective" has quickly become popular. Military coats and cotton jackets have made a strong comeback and quickly become the new favorite of young consumers. This may seem like a big battle between cotton jackets and down jackets, but in fact, down jackets themselves are products of consumer upgrading. With the trend of outdoor fashion, the growth of their market size is still an inevitable trend. According to data from the China Fashion Association, the market size of down jackets in China was approximately 156.2 billion yuan in 2021. The average annual compound growth rate of the market size from 2016 to 2021 was 12.73%. In 2022, the market size of down jackets in China reached about 169.2 billion yuan. According to research data from the China Research Puhua Industry Institute, the industry penetration rate is expected to further increase, and it is expected that the overall market size of down jackets in China is expected to exceed 330 billion yuan by 2028. In summary, we can see that the cost-effectiveness pursued by consumers is not simply a matter of price competition. In the future, the market for cotton and down jackets will not only be a binary choice. With the upgrading of outdoor scenes and changes in consumer attitudes, the competitive advantage of brands will ultimately be reflected in the upgrading of functionality, among which material upgrading is the most direct and effective means.

In the spring and summer of 2025, the classic and practical color sense of Quiet Shade is presented in boys. Colorless Quiet Shade cleverly combines the characteristics of comfort, calmness, and gentleness, and is matched with soft gray and white practical colors, presenting a soft appearance without losing stability. Its neutral characteristics, light and plump feeling, exquisite and elegant, emphasizing details and natural style make it a very ideal and diverse color choice.

Skiing is a winter sport conducted in the snow, which combines elements of speed, skill, and adventure, attracting many people to participate and enjoy. The inspiration for this pattern comes from the icy feeling of snow capped mountains, with ice and snow, mountains, snowflakes, and other main design elements, creating an atmosphere that feels like being in a skiing scene. The report serves as a reference for the development of outdoor sports style patterns for 24/25AW.