The sunscreen clothing industry is in an explosive period, and it is expected that the market size of sunscreen clothing will reach 100 billion yuan by 2026. Along with the growth in sales, it will inevitably bring about a wider range of wearing scenarios and functional experience upgrades. As the mid to low end market gradually saturates, the brand battlefield is gradually shifting towards the mid to high end market. At the same time, sunscreen clothing will also usher in more exciting designs and more comfortable wearing experiences.

Consumers are increasingly demanding the design of yoga clothing, hoping to find styles that meet both functional requirements and have a sense of fashion. Therefore, in response to the needs of different groups of people, designers are increasingly focusing on innovation in the design of seamless knitted yoga clothing, using various design elements such as pattern textures, color gradients, halo dyeing, and jacquard to meet the diverse needs of consumers. The design of yoga clothing will also pay more attention to comfort, functionality, and diversity in order to win more opportunities and advantages in the fiercely competitive market.

In this fast-paced urban life, people shuttle through the reinforced concrete forest every day, but the heart lamp never goes out. Deep down, people yearn for fresh outdoor air and sunshine, walk on the forest path in the afternoon sunshine, feel the warmth of the breeze blowing on their cheeks, run on the park path in the morning dew, feel the perfect integration of their body and nature, look forward to the arrival of the weekend, and look forward to putting aside the troubles of work, walking out of the house, and walking towards nature. There, people can breathe fresh air, see the boundless blue sky, feel the warmth of the earth. Let's step out of this reinforced concrete forest together, experience the charm of nature, and seek the long lost tranquility and peace.

The revival of traditional culture has sparked rapid global attention to "Chinese style aesthetics". Starting from China's intangible cultural heritage and traditional embroidery techniques, this report explores the application of Chinese traditional craftsmanship in modern new Chinese style, interprets the style of Eastern civilization, inherits ancient charm, and presents a feast of Eastern poetry. Next, we will gradually launch serialized reports on traditional Chinese craftsmanship.

We have experienced a wave of resignations in recent years, from lying flat to the current state of great exhaustion: a collective feeling of fatigue and pressure. It can be said that exhaustion has become an increasingly obvious and persistent characteristic of contemporary life. In this situation, maintaining good mental health is a topic of continuous research in the future; Psychotherapist Deb Dana has found that in our overly stimulated world, low light can regulate our overwhelmed nervous system - through the feeling that makes you feel comfortable and safe, warm and fuzzy. This report explores how to apply this trend concept to the multiple crises of clothing in daily life, providing people with much-needed happiness and helping them recover their energy.

A series of reports with the theme of "Fiber. Multidimensional Exploration Selected Fiber Application Trends Release" were conducted on the product technology research and development dynamics of chemical fiber enterprises selected on 24/25, taking into account the forward-looking consumption demand of the fashion industry and the trend of Chinese fiber trends. Based on the selection of 7 types of elastic fibers and comfortable fibers in the first chapter "Fiber, Multi element", this paper systematically introduces the trend of Chinese fiber trends 24/25. The application direction of selected fibers in the consumer end is discussed in the first chapter. The content of this report is based on the four types of comfortable fibers selected in the first chapter "Fiber. Multi element". It extends from the fabric categories applicable to the development of weaving, dyeing and finishing processes to the consumer product design and research and development of the developed fabrics in the fields of shoes, bags, and clothing accessories. This is the first exploratory trend content release on the entire chain of fashion industry research from fibers to end products, connecting technology research and development with the communication bridge of fashion trends.

In recent years, "Chinese elements" and "going global" have promoted the dissemination and development of Chinese culture, combining traditional Chinese cultural elements with modern fashion design, while retaining traditional Eastern aesthetics and cultural heritage. The new Chinese yoga suit strengthens the historical and cultural connotations of the clothing through traditional design elements such as patterns, colors, and fabrics. In the future, with the continuous expansion of the market and the deepening of consumer cultural taste, the new Chinese yoga suit is expected to become a new highlight and growth point in the field of sports fashion.

Against the backdrop of the economic shift towards a resilient era, people are paying special attention to consumption trends. Current consumer research indicates that there have been significant changes in consumer demand in terms of consumption experience and psychology. "Cultural confidence," "independent economy," "self-upgrading," and "aesthetic consumption" have emerged as the four major trends that people are focusing on in 2024.

With the increasing awareness of skincare and sun protection among consumers, the popularity of sun protection clothing continues to rise in the spring and summer seasons. Sun protection clothing has become an essential external wear item, combining functionality and fashion sense. From the perspective of representative brands of women's clothing and similar style brands, the following trend directions of women's sun protection clothing in the spring and summer of 2025 are worth paying attention to: closed outdoor clothing, patchwork sportswear, short cocoon flying clothes, waist raincoat style, commuting windbreaker style Body length cut. These trends not only meet the current consumer demand for practicality and fashion sense of women's clothing items, but also demonstrate the brand's pursuit of innovative design.

The wearing of yoga clothes is not limited to yoga activities, but is also widely used in other sports and daily life. It is suitable for fitness, running, commuting, and even leisure wear. This multifunctional application makes yoga clothing a fashionable choice in the daily lives of young people. People can wear yoga clothing in their daily lives outside of yoga, showcasing fashionable styles.

Interpret the latest trends in the industry based on December's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

In recent years, with the improvement of China's international status and the widespread export of traditional Chinese culture, the confidence and pride of the Chinese people in their own culture are increasing. The revival of traditional culture has sparked rapid global attention to "Chinese style aesthetics". Major brands have adopted Chinese elements and cleverly integrated traditional classical aesthetics with modern fashion in their clothing design. This report starts from Chinese elements and combines embroidery techniques to showcase the collision of classical and modern styles, interpreting the charm of Eastern civilization, inheriting ancient charm, and presenting a feast of Eastern poetry.

PANTONE 13-1023 Peach Fuzz is Pantone's annual representative color, a soft and velvety peach shade that exudes subtle sensuality, friendliness, and gentleness. It is a nurturing peach tone that instinctively inspires us to reach out and touch. Its all-encompassing spirit enriches the heart, mind, and body, stimulating a sense of belonging, recalibration, and cultivation. It creates a calm atmosphere, conveying messages of care, sharing, community, and collaboration, providing us with a space to exist, feel, heal, and thrive.

Actively responding to people's pursuit of a healthy, positive, and energetic lifestyle, this season's women's sunscreen clothing showcases a pink wax color that creates an anti traditional atmosphere, creating a neutral, inclusive, and gentle feeling. It can break through traditional gender and cultural concepts, be suitable for different genders and age groups, and also reflect modern people's pursuit of a balanced and comfortable life. This season, we have extracted 5 trendy color schemes for women's clothing, bringing updated inspiration for the color development direction of the new season's sun protection clothing.

November 2023 -- The Industry Insight of Kidswear

Recently, consumers have shown a significant downward trend in their search volume for complex clothing styles on various platforms. The academic trend is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all continuously being watched. Coupled with the popularity of urban styles such as URBANCORE before, the CITYWALK trendy urban movement was born. At the 2024 Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a trendsetter intellectual sports style, becoming a sample for analysis by major platforms.

This report is inspired by the wonderful fantasy of children's "nap time". It tells the story of courage, friendship, and adventure. The design revolves around the Japanese and Korean styles, with patterns featuring dogs, forest animals, and fruits, using hand drawn pen touch and cartoon color blocks. Intended to provide a reference direction for the development of 24/25AW Japanese and Korean patterns.

Plaid patterns have always played an important role in pattern design, injecting unique artistic charm and fashion elements into clothing. In the latest quarterly brand launch event for women's clothing, brands such as CHANEL, Louis Vuitton, and MSGM used checkered patterns and innovated and recreated classic patterns. This report will focus on three design techniques: gradient vision, virtual and real hierarchy, and French pane, in order to inject more unique artistic aesthetics into the grid aesthetics and explore innovative directions in design.

The "Like A Dream" originates from a poem written by the Song Dynasty female poet Li Qingzhao. This poem delicately expresses the author's affection for and appreciation of flowers and her love for nature and spring, using the description of inquiring about flowers upon waking up from a drunken sleep. Tracing back to the ancient charm, the essence of the new Chinese aesthetics lies in the fusion of tradition and modernity, creating a subtle and dreamlike beauty that seems to be there yet not there, reserved and dignified, as if strolling in an ancient elegant courtyard, enjoying the flowers and scenery. The theme expressed in "Like A Dream" is the pursuit of a modern Chinese and sophisticated lifestyle, emphasizing the inheritance and innovation of traditional culture, and carrying the integration of fashion and cultural values.

Travel is reintegrated into people's lives, with holiday patterns highlighting plants and flowers as key elements, creating a tropical commuting style that injects vitality and vitality into the scorching summer. This pattern trend focuses on business vacations, showcasing the diversity and liveliness of patterns through the design of striped flowers, artistic brushstrokes, and textual flowers. Presented using positioning or full printing, aiming to explore the style of business leisure vacation, allowing people to feel a relaxed and casual business atmosphere. Injecting abundant vitality and fashion sense, adding unique and distinct colors to business occasions.

This trend report revolves around the auspicious dragon, with patterns incorporating Chinese elements such as Chinese characters, coins, and oil-paper umbrellas. The design is completed using hand-drawn textures, Chinese ink aesthetics, and a picture book-inspired illustration technique. Its purpose is to provide reference and direction for the development of home clothing patterns for the 24/25AW season.