With the continuous turbulence of the global economy and society's focus on sustainability issues, this wave of logo craze is approaching its end. Reshaping modern luxury, strengthening brand DNA, and cultural heritage will become the mainstream strategies for brand development. The theme of "Romantism Epic" emphasizes the retrospection of history and culture, paying tribute to brilliance and seeking inspiration and enlightenment from it, while re-creating and deriving in a unique way. "Romantism Epic" reflects the longing and pursuit of the past, combining ancient elements with modern innovation, creating a world where tradition and culture intertwine, interpreting timeless artistic beauty and magnificent echoes. It explores the potential of culture, injecting new vitality into the fashion industry. While paying attention to current trends, it also values the accumulation of history and the inheritance of culture.

In the fall/winter of 24/25, fur jackets in fashion styles exhibited saturated bright colors and classic practical neutral colors, bringing a new visual sense to the items. As a cross-seasonal product, the use of colors allows for an extended sales cycle. The colors of leather and fur in the autumn/winter of 24/25 are full of serene and bright color systems with a sense of iridescence, reflecting the consumers' desire to embrace life and exuding a tone of joy and happiness.

During the autumn and winter seasons, fur has always been an essential armor for keeping warm. While pursuing personalization, practicality is also emphasized. Therefore, designers will reinterpret classic silhouettes and use the proportion of shortened and elongated lines in fur coats. Unlike in the past, this design will incorporate elements of moderation and increase rich layering changes to create more versatile and long-lasting products. Through exquisite round-neck jackets, cropped waistcoats, hip-length jackets, enlarged proportions, vintage straight jackets, sleek waist-cinching coats, large-collared fur jackets, and other different silhouettes, more creative elements and iterative designs will be injected into autumn and winter fur designs.

24/25AW takes "intellectual boundarylessness" as its theme, incorporating classic pieces that have been filtered through the lens of intellectual boundarylessness while also adding in female-specific intelligence. The collection draws on both the elegance of heritage and the idea of continuous refinement of self-set boundaries, undergoing repetitive innovation and reshaping to create a new personality language. Rational thinking and independent thought are parallel, and the boundaries between sensuality and minimalism are blurred, resulting in endless freedom to move towards rebirth.

As fur becomes increasingly youthful and caters to consumer demands, the fur industry focuses on innovation on the leather and fur surfaces. Furthermore, environmentally friendly and biodegradable natural materials remain popular. Recreating fur classics with full and soft volume provides warm visuals and satisfies consumers' needs for high-end comfort and superior warmth. Combining textured leather and fur creates new and decorative ideas, highlighting the enduring high-quality and versatility.