Calm endorphins are a dressing style that is completely opposite to dopamine, which refers to a dressing style that creates a sense of pleasure through pairing. Coordinate and match high saturation colors, seeking harmony and balance in bright colors. A dressing style that stimulates dopamine secretion in the brain through clothing, resulting in a sense of pleasure and satisfaction. And endorphin is a hormone secreted by the pituitary gland. The production of endorphin needs to be bitter first and then sweet, and it will produce a kind of satisfaction when achieving the goal. If dopamine is the color of joy, then endorphins are the silent black. Endorphins wear a low saturation color scheme in contrast to dopamine, with the most classic color being black.

POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.

At the crossroads of the century long upheaval, the clothing industry is facing the problem of industrial transformation and how to break the situation. There are more phenomena of mixed recombination and material fusion in down jackets, which are often associated with reliable elements such as fur, leather, small fragrance, knitting, and woolen that have stood the test of time, seeking a steady development trend. This hybrid restructuring design concept not only meets the personalized needs of consumers, but also provides more sustainable and cost-effective solutions.

In the autumn and winter of 24/25, the quilting process of men's and women's down jackets presents diversity, while maintaining the traditional geometric quilting, resulting in changes. By interpreting the rich changing effects through flat surfaces, the down jacket adds details and highlights to this single item. As a key item in autumn and winter, cotton down jackets will be reinterpreted in the quilting process by combining block segmentation, stitching, pleating, and decorative materials. This article will showcase the characteristics of the quilting process for this season's down jackets from the perspectives of block segmentation, pleated stitching, graphic stitching, decorative stitching, and stitching.

Under the continued popularity of urban techwear and Clean Fit fashion, the 24/25 Autumn/Winter men's puffa jackets demonstrate a trendy boxy silhouette and a redesigned minimalist pull-on style. The use of seamless padding, practical deconstructed design, and zipper pocket elements not only emphasizes quality details and fashion expression but also allows puffa jackets to better retain air, providing lightweight warmth without bulkiness during the cold winter season.

The women's down jacket, designed for the 24/25 autumn and winter season, incorporates elements of Chinese style and retro classics into the overall look, presenting a practical and detailed winter coat. Emphasizing the representation of quality and eye-catching details, it is not only practical but also aesthetically pleasing. While ensuring warmth, it does not burden the body heavily. It not only provides warmth and protection but also showcases your fashion taste and personal charm.

24/25 autumn and winter, men's down jackets focus on the expression of outdoor functional elements in clothing. The main design concept is practicality and futuristic technology, emphasizing the interactive relationship between fabrics and materials. At the same time, these men's down jackets use high-tech fiber fabrics and fillings, providing windproof insulation, lightweight comfort. The design inspiration comes from elements such as outdoor exploration and innovative technology, allowing men to feel the power of adventure and the possibilities of the future in their daily wear. Whether in urban streets or outdoor adventures, they can provide all-round protection and comfortable experience. It also emphasizes a fashionable attitude that combines practicality and safety.

In A/W 24/25, fur puffer jackets pay attention to expressing partial differentiation, injecting soft touches for the fusion of fur and puffer, and emphasizing the unity of contrast through rich layers. In addition to using top-and-bottom, front-and-back splicing , details such as sleeves, plackets, and collars are also one of the more commonly used forms, adding fashion and personality while also enhancing the warmth effect. For example, using temperature-locking materials can bring consumers a more comfortable wearing experience.

Down jackets have always been one of the key items for autumn and winter, and with the current trend of retro style and classic heritage, we will see more classic silhouettes reappearing. Clothing designs for down jackets are becoming more and more user-friendly, providing consumers with a more comfortable, practical, and warm wearing experience. At the same time, the concepts of environmental protection and sustainable development are gradually attracting consumers' attention, with more and more brands focusing on the use of environmentally friendly materials and sustainable production processes. Whether it's a classic style or a trendy design, cotton and down jackets will be the most eye-catching focus in the fashion industry this winter. Their balance of practicality and fashion has become an indispensable part of modern urban wear.

For the 24/25 Autumn/Winter season, down jackets are focusing more on detailed design. The use of partial expressions and differentiated accents injects exquisite and intricate details into down jackets, creating more rich and diverse layers and visual effects. In addition to partial splicing of different fabrics, the use of knitted fabrics, fur, pocket devices, and other elements in details such as sleeves, collars, plackets, and cuffs can also add fashion and personal characteristics. The focus on detailed design can also enhance the warmth effect of down jackets, such as using temperature-locking materials to provide consumers with a more comfortable experience.

In the 24/25 autumn/winter season, quilting in down jackets is increasingly showing its diversity. In terms of expression, the flat embroidery technique creates rich visual effects, adding exquisite details to the down jackets. In terms of expression, contrasting embroidered quilting, geometric regular quilting, and 3D wrinkled quilting emphasize the rich texture changes on the surface, while two-end taped quilting, taped embroidery, and quilted thread intersection embroidery present a textured surface of ups and downs through dots and lines, giving the down jacket a meticulous surface texture.

The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters' exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that "resistance culture" will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.

In the 2024/25 Fall/Winter season, as the zone of practicality and classic fun continues to blend, the details of down jackets will incorporate closed details with classic features and a fresh sense of fun. These details will combine with new Chinese-style elements, outdoor functionality, etc., adding new ideas and highlights to down jackets. This will allow small details to play a great decorative role in clothing, increasing the expression of down jackets and meeting the diverse demands of consumers for both comfort and personalization.

The unprecedented development of technology, aviation, and artificial intelligence is changing human’s traditional way of life and the world pattern. A new unknown era is coming. AI’s painting techniques are becoming popular, accelerating the progress of the metaverse, and a new utopian vision is vividly emerging. The technological revolution brings about human exploration of Martian civilization. Turbulence in the world pattern, and uncertain emotions about the future, as well as more anti-war sentiment and issues of resource allocation engulf this era all around the world.

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

As the exclusive fabric for aristocracies in the 18th century, expensive corduroy was once called Corde du Roi(King's Stripe). Its solid surface, thermal performance, unique stripes and gorgeous textures are loved by many designers and brands in A/W. Transferred from woven to warp knitting, the striped texture if the biggest signature of corduroy's appearance. This report focuses on the development of warp-knitting corduroy, jacquard corduroy, multi-color corduroy and lustrous corduroy.

Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.

After a long time of silence, we welcome a new round of self awakening in A/W 22/23. Neutral brown tone plays an important role in this theme. Active high-saturation red, green, yellow and blue are used as the secondary color to realize the awakening of senses. Linear patterns and geometric color blocks complete the minimalist style.

Troubador comes from the French word Trouver which means discoverer and inventor. Knights are expressing romantic love and spiritual belief during their chanting. The pursuit of romance and love tells timeless and spaceless mythology with artistic fantasy. The fusion of 19th century Romanticism, fearless Chivalry and Renaissance aesthetics interprets the pioneering New Romanticism of contemporary teenager culture.

As a must-have item in autumn and winter, puffa jacket plays an important role for many brands. Vest is filled with voluminous down to ensure both thermal performance and dressing attitude; after being used on jacket and overcoat, the shirt silhouette is also developed as a key to puffa jacket; the classic silhouette of bomber jacket is rather popular in the recent seasons; the belted long coat is much more wrapped and warm; cropped silhouette strengthens the volume of upper body and express a youthful and fashionable attitude.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.